How are visitors lost? 【Free traffic article】

　　Those who work in Taobao know that in terms of Taobao visitors, if you exclude other traffic channels such as activities, drilling exhibitions, Taobao customers, direct trains, etc., the only way to bring visitors is to free natural traffic. Generally speaking, the decrease in visitors is basically mainly in these two aspects: First, there will be no more visitors to the new sellers who have just opened a store. Second, the seller has been opening a store for some time and the visitors have been stable. Suddenly, the number of visitors has dropped significantly.

　　Regarding visitors, there is a formula: Visitor = presentation * click-through rate . Here is an explanation for novice sellers:

　　First of all, what is the display quantity? The display quantity is the number of times the baby is displayed in front of the buyer (simplely speaking, it is the number of times the page where the baby is located is opened). For example, if you search for a keyword, your baby will be displayed on the second page, then when a buyer searches for this keyword and turns to the second page, even if the word is displayed at once. If a buyer searches for this keyword and then directly clicks to jump to page 5, it does not count the display of this word. (Because the second page where the baby is located is not opened, the buyer did not see the baby)

　　Let’s look at the first situation. New buyers have just started opening stores, and there are very few visitors to this type of store. Simply put, there are only a dozen or even a few visitors. In this case, we need to consider from two aspects: whether our baby has not been displayed or whether there is a display volume because there is no click rate.

　　Question 1: Baby is not displayed

　　This type of problem occurs mainly due to the following four reasons:

　　1. The title of the baby is not perfect enough.

　　As we all know, titles are an important factor that affects the display volume. A good title can help you achieve twice the result with half the effort. Novice sellers should pay attention to the following points:

　　A. Don’t repeat the title. If you have a duplicate title, you will not be able to label the new product.

　　B. Try to fill the title. Whenever you add one more word to your title, you will get more opportunities to show it.

　　C. Do not use illegal words. If the use of illegal words, the product will be removed from the shelves at the least, and the worst will be impossible to upload directly.

　　D. Don’t choose keywords with high competition. Choose more long-tail words. New sellers are a big seller who is not competitive but mature.

　　2. Accuracy of the category to which the baby belongs.

　　I won't say much about this, because if your product has not even put the right categories, the weight will be very low, and the display volume will naturally be very low

　　3. Your baby’s product attributes.

　　Fill in the product attributes as completely as possible, but don’t make mistakes. Here is an example: If you have men’s leather shoes in the title and PU leather in the product attributes, then when the buyer searches for PU leather for men’s leather shoes, you will also get the opportunity to show it.

　　Question 2: You have the display volume, but no click rate

　　First of all, we need to know what factors affect click-through rate are: the main picture of the baby, price, sales volume, ranking position, favorable review rate, DSR dynamic rating, whether to ship free shipping, delivery place, store type, brand, and product itself, etc. The most important factor affecting the click-through rate is the main picture. A good main picture will increase your baby's click-through rate a lot. I believe everyone understands this.

　　So, in which aspects should we optimize the main map? Optimize the baby's own style, customer needs, the differences and advantages between you and your competitors, your promotional activities and visual effects, so that your products look unique and thus increase the baby's own click rate.

　　Let’s look at the second situation. After opening a store for a while, the visitors have been stable, but suddenly there have been a lot of sellers. We also started with the two aspects of display volume and click-through rate:

　　1. Click rate

　　1. Competitive products: Among the competitors, there are products that have the advantages of style, price and functions than their own babies, which will lower their click-through rate;

　　2. Ranking reduction: The click rate of the number one product must be higher than the click rate of the 30th. Don’t ask why, since this is the case, the market rules are like this;

　　3. Replace the main picture of the product: the main picture of the product that is replaced is not as attractive as the original main picture of the product;

　　2. Display quantity

　　There are many reasons for the decline in display:

　　1. Product periodicity: Here is an example, for example, your summer clothing is definitely not as high as that in summer in autumn;

　　2. The overall impact of the market: The market traffic is declining, here you can check the industry rankings in the market;

　　3. Modify the title keyword: optimize the main word entering the store;

　　4. Being complained and demoted;

　　5. Major modification of product information: caused by Taobao misjudgment, thinking that the seller is stealing the baby, and the weight is reduced;

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