Is the click-through rate of Taobao Diamond Exhibition low? What should I do if the diamond show click-through rate is low?

Nowadays, the sources of traffic in Taobao stores are divided into free traffic and paid traffic. Among them, paid traffic sellers are mainly used by direct trains, diamond exhibitions, and Taobao customers. Here I will mainly talk about diamond exhibitions.

A very important indicator in diamond exhibition promotion is click rate, but most sellers’ diamond exhibition click rate is basically not very ideal, and most of them have no clicks. So how should we solve this situation?

In fact, there are two main factors that really affect the click-through rate of diamond exhibitions:

First, the accuracy of direction, and second, the copywriting and aesthetics of the picture, these two are important factors affecting click-through rate.

1. Orientation accuracy

Choose the targeted method based on the product and traffic needs of your store. Specifically, there are two ways:

1) The store has a single product structure, and you can choose to target interest points, such as the store only mainly promotes treadmills;

2) If you have good product correlation, you can choose store targeting, such as maternal and infant, food categories. If you have a large budget, you can also have one plan and multiple directional methods to test and compare. The key is to choose the targeting method that is most suitable for your store.

If you choose the second store orientation, then you should pay attention to one problem: the targeted store style, product price, sales volume, and evaluation must not be much different from you, otherwise it will be inaccurate, and even if it is displayed, the click rate will not rise; even if it is clicked, it will not be converted. The number of fixed buyers should be higher than 70,000, otherwise it will be easily invested (different categories are for reference only).

2. Image copywriting and aesthetics

1) Copywriting information needs to include: profit points, gimmicks, etc.: Think more about why buyers click on our pictures? Will we click on the pictures we have made by ourselves?

2) The aesthetics depends on the design skills on the one hand, and on the other hand, it considers the communication between operation and design. After filling in more than 20 items according to the form, submit the design and make drawings. Form-based operation is very important. One of the major benefits of doing this is to reduce the communication cost with the design, communication determines efficiency, and reduce the deviation from the effect you want after the picture is made.