#Laogao E-commerce Newsletter# [March 11 E-commerce Morning Newsletter]

Morning News: JD.com's revenue in the fourth quarter of 2021 was 275.9 billion yuan, up 23% year-on-year; Yixian E-commerce's revenue in 2021 was 5.84 billion yuan, up 11.6% year-on-year; Suning.com held a spring industry conference; Shopee added domestic warehouses in Nanning, China and overseas warehouses in Vietnam; Twitter tested e-commerce functions and companies can display 50 products on their homepage and sell...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. TikTok handles 14,979 illegal videos such as showing off wealth and malicious hype.

On March 10, according to the "TikTok Security Center", in order to gain attention and traffic, some users have recently fabricated false homogeneous stories of showing off their wealth, show off their luxury cars and houses, and have also used other people's items or pictures to show off their wealth and conceal their "personality", promote excessive and excessive consumption, which seriously affects the user experience. From January 1 to March 10, the platform has processed 14,979 illegal videos. At present, when users search for single-point words and combination words related to "showing off wealth" on Douyin, a warm reminder will appear: Please consume rationally and establish a healthy consumption concept. (E-commerce News)

2. JD.com's revenue in the fourth quarter of 2021 increased by 23% year-on-year

According to reports on March 10, JD.com released its fourth quarter and full-year financial report today. According to the financial report, the group's fourth quarter revenue was 275.9 billion yuan, compared with 224.3 billion yuan in the same period last year, a year-on-year increase of 23%, and the market expects 274.939 billion yuan. It is reported that JD Group's annual net income is 951.6 billion yuan, with 569.7 million active users, and 100 million new users, 70% of which come from the sinking market. As of the end of 2021, JD Plus users have exceeded 25 million. (E-commerce News)

3. Yixian E-commerce's revenue in 2021 was 5.84 billion yuan and increased by 11.6% year-on-year

According to March 10, tonight, Yixian E-commerce released its fourth quarter and full-year financial report for 2021. The announcement shows that Yixian E-commerce's revenue in the fourth quarter was 1.53 billion yuan, a year-on-year decrease of 22.1%; the sales of cosmetic brands fell, partly offset by the sales growth of skin care brands. The net loss in the fourth quarter was 475 million yuan, a year-on-year narrowing of 69%. Yixian E-commerce's annual revenue in 2021 was 5.84 billion yuan, a year-on-year increase of 11.6%; a net loss of 1.55 billion yuan, compared with a net loss of 2.69 billion yuan in the same period last year. (E-commerce News)

4. Kuaishou revised the "Pet Life-Pet Living Product Release Specifications"

March 10th news, Kuaishou issued an announcement on the revision of the "Pet Life-Pet Living Product Release Specifications", which will take effect on March 18, 2022. The announcement shows that under the Pet Life-Pet Living category, the third-level categories of "Aquarium" and "Other Extra Pets" and the corresponding fourth-level categories were added; the main picture of the product requires real-life photography to highlight the main body of the product. In principle, the living pets should not be dyed. If there are dyed parts, they should be clearly marked at the product details. (E-commerce News)

Internet news

5. Suning.com holds a spring industry conference

According to March 10, today, Suning.com's 2022 Spring Industry Conference was held simultaneously online and offline. This industry conference is titled "New electricity comes, everything goes to Jiangsu", revealing the new strategic changes of Suning.com. Suning.com released a new brand positioning at the industry conference: to create a vertical, professional and quality home appliance and home decoration shopping platform. In order to achieve the goal of "the preferred platform", Suning.com will start from three things: supply chain, operation and service, improve platform distinction and establish market advantages this year. (E-commerce News)

6. TikTok launches new music platform SoundOn

According to foreign media reports, TikTok recently launched an internal music distribution and marketing platform SoundOn, providing creators with a new platform for promoting music. It is understood that publishing music on the SoundOn platform is free, and creators can obtain 100% of their royalties and ownership of their music works indefinitely, and use it for the In-Bytedance platform. Creators will be able to receive 100% royalties on non-ByteDance platforms in the first year, 90% royalties on the second year and beyond, and Tictok promises no hidden fees. Since the fall 2021 test period, the SoundOn platform has been fully launched in the United States, the United Kingdom, Brazil and Indonesia. (E-commerce News)

Cross-border information

7. Amazon rose 5% against the market on Thursday. Previously announced plans to split 20 shares in one stock

According to reports on March 11, U.S. stocks closed on Thursday, and major U.S. stock indexes fell across the board. Large technology stocks generally fell, with Apple falling by more than 2%, Microsoft and Meta falling by more than 1%; Amazon rose 5.41% against the trend to $2936.35, with a latest market value of about $1.49 trillion, after the company announced a plan to split 20 shares in one share and approved a repurchase of $10 billion. (E-commerce News)

8. Shopee adds domestic warehouses in Nanning, China and overseas warehouses in Vietnam

On March 10, Shopee continues to provide sellers with high-quality warehousing and logistics services, has set up overseas warehouses in Malaysia, Thailand, the Philippines, Vietnam and other markets, and has added domestic warehouses in Nanning, China. At the same time, Shopee optimizes the operating process in the warehouse through system functions upgrades, creates a one-stop cross-border management solution, and provides sellers with high-quality warehousing services. In addition, for the two new warehouses, Shopee has also launched an exclusive incentive plan to provide strong support to sellers who enter the warehouse. (E-commerce News)

9. Twitter tests e-commerce functions. Enterprises can display 50 products on their homepage and sell them.

March 11th news, recently, new features have begun to be tested. Companies can display up to 50 products on their homepage and sell them. After netizens see the products on Twitter, they can go to the merchant website to place an order to settle. Twitter Shops will first be open to some selected enterprises for testing, and the first one to use will be Twitter App users. It is understood that Twitter is also testing shopping features. (Sina)

10. The trendy e-commerce trading platform KICKS CREW completes US$6 million Series A financing

According to reports on March 10, recently, the trendy e-commerce trading platform "KICKS CREW", which focuses on ball games, service and other categories, completed a US$6 million A round, with leading investors including entrepreneurs, Gobi Venture Capital, and Yingke Expansion Group. This round of financing is mainly used to build a technical team, manage brand image and effects, and further expand international market bases. It is understood that KICKS CREW was established in 2008 and has developed to this day. Through cooperation with brand dealers in nearly 20 countries in the Asia-Pacific and Europe, it provides its consumers with genuine sneakers and purchasing services. The categories included in the platform mainly include sneakers, accessories, trendy toys, etc. Currently, KICKS CREW is mainly aimed at consumer groups aged 18 to 34, with the largest user base concentrated in the United States, accounting for more than 70% of the revenue. (E-commerce News)