#Laogao E-commerce Newsletter# [March 2 E-commerce Morning News]

Morning News: Alibaba's 2022 New Year Charity Live Broadcast Activity for Helping Farms has participated in a total of 54.29 million netizens; JD Supermarket: Sales of anti-detachment-effective hair care products have increased by more than 80%; Suning.com will launch the March National Renewal Festival; Apple stops selling all products online in Russia; starting from April 27, Amazon's US site will change the buyer's order cancellation process...

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E-commerce newsletter

1. Alibaba's 2022 New Year Charity Farmers Live Broadcast Activity has participated in a total of 54.29 million netizens

According to the news on March 1, according to the World Online Business, today, the 10-day Alibaba 2022 New Year Charity Farmers Live Broadcasting Activity - the "Consumption Assistance New Year Action Begins" series of activities ended, and a total of 54.29 million netizens participated in the event. A relevant person in charge of Alibaba's Rural Revitalization Fund and Taobao Live said that this year, around rural revitalization, Alibaba will launch the exclusive "Rural Gathering in China" event IP, continue to carry out public welfare and agricultural assistance activities, link the Taobao anchor ecosystem and platform, and use various content forms such as live broadcasts and short videos to help rural revitalize in all aspects. (E-commerce News)

2. JD Supermarket: Sales of anti-detachable hair care products increased by more than 80%

JD.com said that in 2022, JD Supermarket will focus on two major tracks: high-end hair washing and care, functional hair washing and care represented by the anti-deletion effect, and implement four major measures, including expanding online and offline omni-channels, creating a B-end supply chain, improving user experience, and increasing traffic support, and strive to double the number of high-end hair washing and care users by 2022. It is expected that the traffic volume of high-end and anti-deletion hair care two sub-categories will increase by 65%. (E-commerce News)

3. Suning.com will launch the National Renewal Festival in March

According to the news on March 1, in response to the activities organized by the Ministry of Commerce in March, Suning.com will officially launch the "National Rejuvenation Festival" in March from now on. In response to the new consumption trends of home improvement and 3C home appliances, Suning.com's "National Renewal Festival" will promote the sustained growth of consumption around the scenario of "home" and the four keywords of renewal, big brands, services, and purchase, and select products that are truly valuable to consumers. In addition, there are two important time points worth paying attention to in March’s “National Rejuvenation Festival”: the March 8th Festival event and the “315 National Rejuvenation Festival” on the 15th. (E-commerce News)

4. JD.com completes acquisition of Debang Express

According to "Xinyan Finance", JD.com has recently completed the acquisition of Debang Express. Subsequently, on February 27, Debang Co., Ltd. issued an announcement announcing the suspension of shares. As soon as the suspension was announced, media revealed that Debang Co., Ltd. would be acquired, and rumors were rumored that the acquirers included JD.com, Yunda, Douyin, etc. Among them, Douyin e-commerce responded that there was no plan to acquire Debang Express; JD.com did not respond; Debang shares said that everything is subject to the announcement. (E-commerce News)

Internet news

5. Qunar: The number of flower viewing products bookings increased by 1.5 times compared with the same period in 2021

在远途赏花游方面，西藏、新疆预订量增幅最高，私家团、订制游的需求较疫情前显著增长。从目前预订情况来看，最热门的赏花地包括：西藏林芝、新疆伊犁、无锡鼋头渚、南京梅花山、江西婺源风景区、北京颐和园、成都漫花庄园、武汉大学、重庆南山植物园、广州宝墨园等。（电商报）

6. Support measures for Meituan takeaway release

According to March 2, a few days ago, a number of support measures for small and medium-sized merchants were released. In terms of cost reduction, from March to December this year, Meituan Takeout will implement a halving discount on technical service fees (commissions) for small and medium-sized merchants with difficulties in operation in medium and high-risk areas, and will be capped by 1 yuan per order after half. Other difficult merchants who have completed the transparency of fees will be evaluated based on their operating conditions and difficulties, and a 5% cap will be implemented; targeted assistance will be provided for merchants that mainly takeout operations and are particularly difficult. (DoNews)

Cross-border information

7. Xinjiang Alashankou Cross-border E-commerce Comprehensive Pilot Zone launches the first cross-border e-commerce train

According to the "Xinjiang Railway", recently, the first "Alashankou-Tashkent Cross-border E-commerce Freight Train" in China's cross-border e-commerce comprehensive pilot zone recently departed from the Alashankou port and departed to Uzbekistan. The goods carried by this train are mainly solar accessories, fabrics, textile products, kitchen supplies and other commodities from Jiangsu, Zhejiang and other places. According to reports, in order to ensure the rapid customs clearance of cross-border e-commerce trains, Alashankou Customs has built a green channel for cross-border e-commerce parcel transportation, provided "7×24 hours" priority customs clearance services throughout the process, and implemented the "online acceptance and remote office" customs clearance model. (E-commerce News)

8. Indian social e-commerce Meesho's revenue in fiscal 2021 is close to Rs 8 billion

March 1 news, according to foreign media reports, as a typical representative of Indian social e-commerce, Meesho's revenue increased by 2.6 times in fiscal 2021, from Rs 3.07 billion in fiscal 2020 to about Rs 7.93 billion, which is the second consecutive year the company has achieved strong growth. It is reported that during the financial year affected by the COVID-19 pandemic, Meesho has stepped up customer acquisition activities to attract new users to its marketplace as both buyers and potential sellers want to start online business. Advertising and sales promotion expenditure accounted for 31.7% of Meesho's annual expenditure, up 95.1% from Rs 2.174 crore in fiscal 2020 to Rs 4.242 crore in fiscal 2021. (E-commerce News)

9. Apple stops selling all products online in Russia

March 2 news, according to foreign media reports, Apple confirmed on Tuesday local time in the United States that the company has suspended selling all products on its online website in Russia. This means that Russian consumers can no longer buy Macs, iPhones, iPads and other Apple devices. While Russian users can still access Apple’s online store on Tuesday, “No delivery” will be displayed when trying to buy an iPhone. (E-commerce News)

10. Amazon US site will change the buyer cancellation process from April 27

On March 1, Amazon's US website issued an announcement stating that due to the need for a more complete and convenient buyer cancellation process, Amazon will change the buyer cancellation process from April 27. It is reported that Amazon sellers’ feedback requires a more complete cancellation process without searching for buyer cancellation requests in buyer and seller messaging tools. This can reduce the number of requests to avoid missing buyers’ cancellation orders, and there is no need to worry about product returns and refunds caused by failure to respond to buyers in time. (E-commerce News)