#Laogao E-commerce Newsletter# [February 28 E-commerce Evening News]

Evening information: Tmall skiing industry leader: Tmall will focus on the southern market and parent-child products on skiing; Dingdong Maicai launched the "Taste Spring Fresh" spring cuisine special session; Trustdata big data: In January, the monthly active users of Meituan APP exceeded 127 million; Dunhuang.com adjusted the preparation time for overseas warehouses to take effect on March 14; Shopee launched the "Flash Express" for comprehensive logistics of return and pickup...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Head of Tmall skiing industry: Tmall will focus on the southern market and parent-child products on skiing

According to February 28, Mingliang Company recently met with Wang Xiaoyuan, the head of Tmall ski category, to see the growth path of ski category in China from his perspective. According to Wang Xiaoyuan, next, Tmall will focus on the southern market and parent-child products on skiing. In 2020, the popularity of skiing in the Pearl River Delta in the Yangtze River Delta is close to that of Beijing and surpassing that of Northeast China, and the parent-child market is also growing rapidly. In 2021, there will be about 10 merchants in the parent-child market, "but it is expected that the number of merchants may double in 2022." (E-commerce News)

2. Dingdong Maicai launched the "Only Try Spring Fresh" special spring cuisine

According to February 28, Dingdong Maicai recently launched a special spring vegetable festival for "Trying Spring Fresh" and launched a fresh spring vegetable such as Chinese toon and thunder bamboo shoots, as well as seasonal pre-made dishes with spring vegetables as the theme, such as pickled Dufen in the Dingdong Ace dish series, and Cai Changqing's snow-cargo bamboo shoot shredded bamboo shoots. However, with the subsequent large-scale listing of Chinese toon, the price will drop. (E-commerce News)

3. Suning.com East District announced the opening of the "Spring Home Decoration Festival"

According to February 28, Suning.com East District recently announced the launch of the "Spring Home Decoration Festival", which will integrate resources such as platforms, brands, operators, banks, etc., and provide consumers with 500 million yuan in consumption subsidies, including air conditioners, black electricity, kitchens and bathrooms, 3C and other home appliance categories, and cover the home and home decoration sectors. It is understood that during the Spring Home Decoration Festival, Suning.com will simultaneously release 100 core new products of all home appliances and home furnishings online and offline, including Samsung S22 series, Honor 60SE, etc. (E-commerce News)

4. Tmall school season: Kazu flute, bamboo flute, Hulusi and other niche musical instruments sold

According to February 28, the "2022 Spring Learning Incomplete Guide" shows that during the Tmall school season activities, the Harry Potter series, Happy Reading Bar, and 100,000 why children's books have become the most popular children's books; vocational education has exploded during the school season, and preparation courses such as accounting, computer grades, civil servants, and teacher qualifications are still popular in this year's school season. Niche musical instruments such as Kazu flute, bamboo flute, and Hulusi are sold well in the school season, while music enlightenment classes, piano grading classes, and pipa guzheng classes have become the most popular talent classes for primary school students. (E-commerce News)

Internet news

5. Trustdata Big Data: The monthly active users of Meituan APP exceeded 127 million in January

2月28日消息，近日，Trustdata大数据发布2022年1月移动互联网全行业排行榜显示，1月，游戏领域的用户规模增长显著，金融及交通出行领域的用户规模全线下降。美团外卖APP月活用户达2490万，居外卖类APP月活榜第一。此外，抖音APP月活用户达39272，成为短视频综合平台类APP月活榜第一。（电商报）

6. The performance of participating merchants in the first Super Shopping Guide Competition ended with 64.5% year-on-year

According to February 28, on the evening of February 26, the final night of the first "Super Shopping Guide Competition" hosted by WeMeng concluded in Shanghai. In the end, Fan Jiaqi, a 22-year-old shopping guide from Ordos, won the championship of the "Super Shopping Guide of the Year", and Zhang Hang of Yadi and Wang Sexiang of Seven Wolves ranked second and third. Data shows that during the competition, the performance of participating merchants increased by 64.5% year-on-year, the number of new customers added to the shopping guide increased by 160% year-on-year, the performance of participating shopping guides increased by 81% year-on-year, and the performance of participating merchants closed stores increased by 37% month-on-month, and the number of live viewers on the night of the final exceeded 530,000. (E-commerce News)

Cross-border newsletter

7. Carvana, an online used car trading platform, acquires American auction company Adesa

On February 28, according to TechCrunch, online used car trading platform Carvana has agreed to acquire Kar Global's Adesa U.S. Auction subsidiary for $2.2 billion in cash. The acquisition is intended to increase revenue sources and build a physical website network to help support operations. According to reports, Carvana's customers can use the company's mobile phone or web app to shop, buy and finance cars. Carvana also opens 15 inspection and renovation centers where vehicles are evaluated and renovated and sold. At the same time, customers can sell their cars to Carvana. (E-commerce News)

8. Dunhuang.com adjusts the preparation time for overseas warehouses and takes effect on March 14

On February 28, Dunhuang.com released a notice on the adjustment of the inventory time of overseas warehouses today, showing that the platform will adjust the inventory time of overseas warehouses with inventory goods, and the inventory time will be adjusted from "within 4 working days" to "within 3 working days". At the same time, this adjustment will also affect the seller's Polaris service's performance in the "exceeding ratio during the stocking period". The amendment to the rules will officially come into effect on March 14, 2022. If the printed out of the letter can be shipped normally, there is no impact yet. (E-commerce News)

9. Shopee launches "Flash Express" for comprehensive logistics of return and pickup

On February 28, Southeast Asian e-commerce Shopee recently launched the "Flash Express" for the comprehensive logistics of return and pickup. Buyers can return the package to the seller through the on-duty pickup service of Flash Express comprehensive logistics. It is reported that this service is only applicable to specific service areas, and buyers and sellers can instantly track the return status in the Shopee App. According to reports, after Shopee enables the service for the seller's account, this option will appear in all newly initiated return requests. If the seller still does not receive the return package 5 days after the buyer ships the goods, he or she can file a dispute with Shopee in the Shopee App. (E-commerce News)

10. Shopee launches instant courier service in Indonesia

According to February 28, recently, Shopee's app has added a function "Shopee Express". It is understood that the business is described as "placing an order now and delivering it in 2-3 hours", supporting the delivery of documents, food, clothing, electronic supplies, etc. Users can choose to purchase insurance with a total amount of 5,000 rupiah to 10 million rupiah; at the same time, they support payment using ShopeePay or sender/recipient cash. It is worth noting that a previous survey by French research firm Ipsos showed that Shopee is the most widely used e-commerce platform in Indonesia, thanks to its good performance during the national online shopping day and its strategy to attract small and medium-sized enterprises. (E-commerce News)