#Laogao E-commerce Newsletter# [February 25 E-commerce Evening News]

Evening news: Douyin E-commerce launches the "Tiktok 38 Queen's Day" event; Baozun E-commerce plans to release its Q4 and annual results for 2021 on March 10; Vipshop's Spring Beauty Festival is officially launched; Cainiao officially launches the Ningbo-Bangkok cross-border shipping "small commodity" line; Wish will close the logistics project "FBW" in April...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Douyin e-commerce launches the "Douyin 38 Queen's Day" event

On February 25, on the occasion of the "March 8" International Women's Day, Douyin E-commerce launched the "Tik Tok 38 Queen's Day" event, setting up a special "Meet Her Power" section. It is reported that the event will last for 11 days, starting from February 26 to ending on March 8. During the event, the "Meet Her Power" section will launch products for beauty, clothing, personal care, books, handicrafts and other categories. In addition, "Tik Tok 38 Queen's Day" will also launch the "Love Good Things" event, joining hands with the "One Mother" charity project to provide support for Mother alone. (E-commerce News)

2. Pinduoduo and Junlebao launch "Super Member Day"

According to February 25, Pinduoduo and Junlebao jointly launched the "Super Member Day" and launched a live tracing activity of "Duoduo New National Trend", attracting 3.28 million netizens to help old domestic brands directly connect to new consumption. On the day of the event, many products under Junlebao sold well, with a single product increasing by more than 300% in daily sales, and the search volume of "Junlebao" keyword increased by 430%. It is understood that the "2022 Duoduo New National Trend" action is a special action launched by Pinduoduo to help the "integration of digital and real", aiming to provide full-link digital services for new domestic brands from design and research and development, production and manufacturing to brand building, and help the real economy. (E-commerce News)

3. Baozun E-commerce plans to release its Q4 and annual results for 2021 on March 10

2月25日消息，宝尊电商公告称，公司董事会将于2022年3月10日 举行董事会会议，藉以批准截至2021年12月31日止第四季度及全年的未经审核财务业绩及公告。公司将于2022年3月10日美国市场开市前及香港市场交易时间后公布业绩。根据宝尊电商2021年Q3财报，该季度宝尊电商总净营收为人民币18.99亿元，按年增加3.8%；归属于宝尊电商有限公司普通股股东的净损失为2.925亿元，去年同期净利润为6460万元；每股美国存托股基本及摊薄净损失均为4元。（电商报）

4. Aixiangbo and Pinduoduo reached in-depth cooperation plan

On February 25, recently, domestic professional warehouse broadcast operation service provider Aixiangbo and Pinduoduo reached an in-depth cooperation plan. The two parties will conduct in-depth cooperation in the fields of traffic support, supply chain cooperation, warehouse broadcast base construction, anchor training, etc. It is understood that Aixiangbo integrates warehouse, transportation, distribution and other resources to create a diversified warehouse-based product, covering customized warehouses, custodial warehouses, standard warehouses, economic warehouses, offline special sales and other omni-channel distribution supply chain services. At present, Aixiangbo has set up 9 professional warehouse broadcast bases in 8 cities across the country, providing integrated intelligent warehouse broadcast operation services from supply chain, warehouse broadcast technology system to anchor training. (E-commerce News)

Internet news

5. Vipshop Spring Beauty Festival is officially launched

According to the cover news, Vipshop Spring Beauty Festival is launched, and the event time is from 10 am on February 25 to 10 am on March 1. Three days before the event, the live broadcast of "VIPs Official Beauty and Makeup" will be held in the self-operated bonded warehouse at Nansha Port, Guangzhou. Consumers can place orders while watching the live broadcast and enjoy an immersive shopping experience. At the same time, the live broadcast room of "VIPs Official Beauty" will also launch limited flash sale models, exclusive discounts for full discounts, 50 yuan off for 599 or 10 yuan off for 299 yuan. (E-commerce News)

6. Kuaishou Winter Olympics transcript: The number of related Winter Olympics content views exceeded 154.48 billion

On February 25, Kuaishou released its Winter Olympics report card. As the official broadcaster of the 2022 Winter Olympics in Beijing, during the Winter Olympics, the total number of views of Kuaishou's internal and external Winter Olympics related works and topic videos reached 154.48 billion, and the number of views of the Winter Olympics on-demand room in the terminal exceeded 7.9 billion. On the Kuaishou site, the total number of views of five major Winter Olympic self-made programs such as "Ice and Snow Express" exceeded 4.25 billion, and the total number of views of CALL videos for the Winter Olympics exceeded 70.8 billion, and the total number of fans of Kuaishou increased by more than 38 million by athletes related to the Winter Olympics. (E-commerce News)

Cross-border newsletter

7. Cainiao officially launched the Ningbo-Bangkok cross-border shipping "small commodities" line

According to the news on February 25, according to the Logistics News, Cainiao officially launched the sea transportation "small commodity" line from Ningbo, China to Bangkok, Thailand, today, with three flights per week. Thai consumers who place orders overseas on Tmall receive packages from China as soon as 15 days. So far, Cainiao has opened sea and land transportation routes from China to Thailand, and consumers who choose sea transportation can save more than half of the logistics costs. After the package arrives at the Bangkok port, it will be delivered by the local partners of Tainiao in Thailand, including Lightningda. (E-commerce News)

8. Etsy's merger GMV in Q4 2021 reached US$4.2 billion in 11.8% year-on-year

According to February 25, recently, US e-commerce Etsy reported its fourth quarter financial results as of December 31, 2021, and announced that seller sales commissions will increase from 5% to 6.5%, and the fee changes will take effect on April 11, 2022. According to the financial report, in the fourth quarter, Etsy's consolidated GMV reached a record $4.2 billion, a year-on-year increase of 16.5%; the GMV of the Etsy platform also reached $3.8 billion, a year-on-year increase of 11.8%, and a year-on-year increase of 154% in two years. (E-commerce News)

9. Wish will close logistics project "FBW" in April

On February 25, Wish recently issued a new announcement to merchants, announcing that it will close the Fulfillment By Wish logistics project on April 11, 2022 UTC time. According to reports, this move is to further improve the platform experience of Wish merchants and users and concentrate on helping merchants improve their logistics performance. Starting from April 11, the FBW-EU-AMS warehouse and the FBW-US-PLG warehouse will no longer support order outbound delivery. Merchants will not be able to submit inventory transfer or destruction applications for FBW-EU-AMS, FBW-EU-TLL and FBW-US-PLG warehouses. Merchants can transfer or destroy FBW inventory by April 11 to avoid paying more inventory storage fees. (E-commerce News)

10. Stifel maintains eBay's "buy" rating target price down to $70

Devitt also lowered its expectations for the company after eBay released its GMV, revenue and Non-GAAP EPS guidance for the first quarter and full year of fiscal 2022, which was inferior to market expectations. Devitt pointed out that eBay management said that important product categories and advertising businesses will continue to grow faster, and the integration of payment businesses has been completed, and they expect the situation to continue to improve in the second half of the year. It is understood that eBay recently released the company's fourth quarter and full-year financial report for fiscal year 2021. (E-commerce News)