At the regular meeting in September 2016, Yang Wei, general manager of Jinchan Fabric, shared his e-commerce experience. Jinchan Company was officially electrocuted in September 2013 and became the top merchant in Tmall home fabric category and the top merchant in JD curtain category in 2015. In 2016, he further made efforts in brand promotion and product research and development, invited Ma Yili to become the spokesperson of Jinchan brand, with more than 50 new stores, and launched formaldehyde decomposed curtains with patented technology and became a good story in the industry.
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