Morning News: TikTok 38 Queen's Day will launch the theme event "Queen Meili Riding the Wind and Waves"; JD.com will release its fourth quarter and full-year financial report for 2021 on March 10; Alibaba responds that its Southeast Asian e-commerce Lazada will be divested: it will not respond to this matter publicly; the fourth quarter turned year-on-year profit to loss eBay's stock price fell by more than 8% after the market; the cross-border e-commerce independent site platform ShopBase received a US$7 million Series A financing...
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1. TikTok 38 Queen's Day will launch the theme event "Queen Meili Riding the Wind and Waves"
According to February 23, the Douyin e-commerce beauty industry will launch a marketing campaign with the theme of "Queen Meili Riding the Wind and Waves" from February 26 to March 8. According to reports, in order to adapt to the shopping needs of young women, this event will focus on two aspects: it will link up with Douyin creators to launch three new product trend officials around the latest development trends of the beauty industry such as scenes, crowds, and needs; at the same time, it will join hands with major brand merchants to launch customized beauty sets such as "Queen's Exclusive Gift Box" and "Seasonal Skin Care Gift Box". At that time, consumers can add more heartwarming help to the female group by purchasing "love good things". (E-commerce News)
2. JD.com will release its fourth quarter and full-year financial report for 2021 on March 10
On February 24, JD.com announced on the evening of February 23 that it will release its fourth quarter and full-year financial results for 2021 before the opening of the US stock market on March 10, 2022. After the financial report is released, JD.com's management team will hold an analyst conference call at 7 a.m. Eastern Time on March 10 to interpret the financial report results and answer analyst questions. (E-commerce News)
3. TikTok: The number of book users has gradually increased since 2021
According to February 23, today, Juliu Mathematics released the "Reading Ten Thousand Books, Traveling Ten Thousand Miles: 2022 Juliu Engine Book Publishing Industry Marketing White Paper". Data shows that since 2021, the number of book users on Douyin has shown a gradual upward trend, reaching a peak during the summer vacation of 2019. Around World Reading Day in April, users were most interested in reading, with a monthly per capita spending of 74 yuan. In the past year, the number of creators related to book publishing on Douyin has shown a significant upward trend. By the end of 2021, the number of monthly submission authors has reached nearly 30 million, an increase of 43% over the same period last year. (E-commerce News)
4. Pinduoduo and Postal Group deepen strategic cooperation
The two sides reached an agreement on further deepening comprehensive strategic cooperation based on the strategic cooperation agreement signed in September 2020. Among them, China Post will give full play to the advantages of "three-stream integration" of capital flow, logistics and commercial flow, and provide comprehensive solutions for Pinduoduo's agricultural product production and sales docking. At the same time, China Post will also give full play to the advantages of postal enterprises to reach the source directly, and use three years to build 150 China Post agricultural product bases to supply high-quality agricultural products to the Pinduoduo platform from the source. (E-commerce News)
Internet news
5. Kuaishou: Consumers in the home department store industry are concentrated among women aged 31-40
February 23rd news, today, Kuaishou released the 2022 Kuaishou Magnetic Taurus Home Furnishing Department Store Industry Marketing Insight Report. The report conducted research on the consumer groups and product preferences of Kuaishou home furnishing department store industry insight category, and also proposed operational gameplay and successful cases. The report shows that the Kuaishou home furnishing department store industry has a clear upward trend in the second half of the year, with an increase of more than 91% in January 2022 compared with January 2021. The number of brand merchants and expert merchants has grown steadily, and the business territory has continued to expand, and the industrial belt has flourished. According to the report, consumer users in Kuaishou home furnishing department store industry are concentrated among women aged 31-40, who are keen on jokes and videos and are active during the early period. (E-commerce News)
6. Suning.com North District is expected to open 906 new retail cloud stores in 2022
2月23日消息，今日，苏宁易购北区管理总部执行总裁、北京苏宁易购总经理郝嘉表示，苏宁易购 预计在2022年新开社区店、旗舰店和广场门店94家，零售云门店906家，覆盖社区、广场等用户生活场景。同时，北京、天津、郑州、石家庄、太原、包头、沈阳、长春、哈尔滨九个大区将于2月25日-27日启动苏宁易购北区春季家装节。（电商报）
Cross-border information
7. The fourth quarter turned year-on-year profit to loss eBay's stock price fell by more than 8% after the market
According to February 24, eBay released the company's fourth quarter and full-year financial report today. After the financial report was released, eBay's stock price fell by more than 8% in after-hours trading, falling below the 52-week lowest price. For the past 52 weeks to Wednesday's close, eBay's highest price was $81.19 and its lowest price was $51.51. On the same day, eBay's stock price fell $0.56 in regular Nasdaq trading to close at $54.59, a drop of 1.02%. (E-commerce News)
8. TikTok's former strategic person and the US product person resigned
According to "LatePost", Sean Kim, the head of TikTok's US product, resigned in mid-January this year. It is reported that Sean Kim is a Korean who joined TikTok in September 2019 and has previously worked on Amazon. The decision-making power of TikTok products is more in China. As the head of the US product, SeanKim is mainly responsible for the interaction and monetization between creators and fans, as well as the creative interaction on TikTok website. In addition, Wu Ning, the former head of TikTok, resigned in December 2021 and was taken over by Yu Weiqi. It is understood that Wu Ning joined ByteDance in 2018 and served as the head of ByteDance's user growth strategy, and began to be responsible for TikTok's strategic business the following year. (E-commerce News)
9. Alibaba responds that its Southeast Asian e-commerce company Lazada will be divested: it will not respond to this matter publicly
According to relevant media reports, Alibaba Group has consulted with investors to raise at least US$1 billion for its Southeast Asian e-commerce platform Lazada. However, Alibaba canceled negotiations with potential investors as the two sides were in a deadlock over Lazada valuation. According to people familiar with the matter, Alibaba originally planned to use this round of financing as a first move to divest Lazada in the future to prepare for its potential initial public offering. Alibaba had hoped to raise at least $1 billion, but the company stopped the round of financing due to failure to obtain expected valuations. In response, relevant Alibaba people said, "We will not respond to this matter publicly." (E-commerce News)
10. ShopBase, an independent cross-border e-commerce site platform, received US$7 million in Series A financing
February 23rd news, recently, ShopBase, an independent SaaS platform launched by Open Commerce Group in the United States, completed a US$7 million Series A financing led by Vietnam VNG. Its co-founder and CEO Quan Zhang revealed that ShopBase's current core goal is to conquer the Chinese market, continue to develop the European and American markets, and plans to expand to Southeast Asian countries in 2022. It is reported that ShopBase, established in 2019, mainly has five business directions, including website building services, payment services, supply chain services, logistics services and after-sales services. More than two years after its launch, ShopBase has helped over 86,700 sellers from 195 countries to bring brands overseas, generating $670 million in GMV. (E-commerce News)
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