After experiencing the previous "two-choice one" storm, Alibaba needs to give merchants and partners a reassurance. On July 18, Zhang Yong, CEO of Alibaba Group, who served as chairman of the "Five New Executive Committee", wrote a letter to brand merchants for the first time to interpret Alibaba's "Five New" strategy to partners. Zhang Yong said that jointly creating a fair and transparent benign market environment and promoting the stability and prosperity of the market are the ultimate goal pursued by Tmall . Combined with the previous boycott by JD.com and Vipshop, this is also the second round of counterattack launched by Alibaba after responding to "smashing the car".
The so-called "choose one of two" is the core of the problem whether the channel has restrictions on brand merchants.
Zhang Yong said that the future market is huge enough, and the future market is destined to be transparent and open and mutual achievements. Fair participation in competition and actively creating a fair and transparent market environment is the core competitiveness of Tmall and Alibaba's ecosystem.
Previously, in response to the "bumping" statement issued by Tmall in response to JD.com and Vipshop, it mentioned that more and more brands regard Tmall as the only base and exclusive platform for the entire region's operation.
In fact, looking at the point of taking off the cocoon, for more small and medium-sized brand merchants, e-commerce platforms are one of the channels for brand product sales. If you open up the road, naturally the more choices, the better. Only when there are multiple choices can brand merchants choose the best based on the service capabilities of the channel. Zhang Yong also stated in the letter this time, " Under the new retail strategy, it is Tmall 's responsibility and obligation to continuously improve and improve the service capabilities of infrastructure and promote steady industrial upgrading; building an open and shared infrastructure and opening up its capabilities and potential to all new retail participants is Tmall's mission; and jointly creating a fair and transparent benign market environment and promoting the stability and prosperity of the market is the ultimate goal pursued by Tmall."
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