#Laogao E-commerce Newsletter# [February 17 E-commerce Evening News]

Evening News: Daily Youxian launches 1V1 butler service per capita order volume increases by 70%; Kuaishou e-commerce has added Kuaishou store sales experts to promote the standard for effective February 25; JD Beauty Valentine's Day report: The transaction volume of 553 brands has increased by more than 10 times year-on-year; Amazon and Visa have reached an agreement to resume accepting Visa card payments; Canadian e-commerce Shopify's revenue in 2021 US$4.1 billion increased by 57% year-on-year...

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E-commerce newsletter

1. Daily Youxian launches 1V1 butler service per capita order volume increases by 70%

According to February 17, recently, MissFresh announced that it has completed the first phase of the butler service. Data shows that under the Daily Youxian 1V1 butler service, the per capita order volume of users has increased by 70% compared with the non-butler service population, and the per capita monthly consumption has doubled compared with the non-butler service population. (E-commerce News)

2. Kuaishou e-commerce has added a new standard for the promotion of Kuaishou store sales experts to take effect on February 25

On February 17, Kuaishou E-commerce issued an announcement today stating that in order to standardize the operating order of e-commerce platforms and protect the reasonable rights and interests of users and merchants, the platform has formulated the "Kuaishou Store Sales Expert Promotion Standards" to improve the promotion quality of goods sales experts and avoid unnecessary marketing violations and after-sales disputes. The rules will officially come into effect on February 25, 2022. The announcement shows that this rule applies to all behaviors of Kuaishou store sales experts in marketing products/services through Kuaishou through live broadcasts, short videos, pictures and texts. (E-commerce News)

3. JD Beauty Valentine's Day Battle Report: The transaction volume of 553 brands increased by more than 10 times year-on-year

February 17th news, JD Beauty Valentine's Day gift season ended a few days ago. Data shows that the transaction volume of JD Beauty Valentine's Day during the climax period increased by more than 2 times year-on-year, and high-end big brands, new brands, and small and medium-sized brands all performed well, with the transaction volume of 553 brands increasing by more than 10 times year-on-year. The transaction volume of gift box sets, lipsticks and perfumes increased by 255%, 175%, and 139% year-on-year, respectively, becoming the most popular beauty Valentine's Day gift among consumers. (E-commerce News)

4. Pinduoduo successfully registered the "Duoduopin" trademark

According to news on February 17, Qichacha information showed that recently, the "Duoduo Pin" trademark application for Pinduoduo's affiliated company Shanghai Xunmeng Information Technology Co., Ltd. was successfully applied for, and the international classification of trademarks involves transportation and storage and social laws. Previously, the company had successfully registered multiple "Pinduoduo" trademarks. (E-commerce News)

Internet news

5. Xiaohongshu focuses on rectifying 279,000 violation notes that have been dealt with in medical beauty categories

According to February 17, Xiaohongshu has recently launched a new round of false grass planting management. This round of governance takes medical beauty categories as the key target for rectification. The first batch of illegal notes have been dealt with and 168,000 illegal accounts have been punished. Starting from now on, Xiaohongshu will cancel the certification of a total of 216 private institutions including medical beauty institutions, medical beauty platforms and medical beauty service providers in batches. At the same time, medical beauty doctors in Grade A and Grade A hospitals will continue to be introduced to provide high-quality and safe professional content. (E-commerce News)

6. Ctrip: From January to October last year, the group tour orders for users aged 60 and above increased by nearly 60% year-on-year

According to China Tourism News on February 17, since Ctrip launched the "Caring Version" of the Ctrip APP, a product specially launched for the elderly, the number of registered users has increased significantly. Data shows that from January to October last year, the number of registered users aged 60 and above on Ctrip's travel platform increased by 22% year-on-year compared with 2020, and the overall order volume increased by 37%, of which group tour orders increased by nearly 60% year-on-year. It is understood that in addition to hotel reservations, in addition to hotel reservations, air tickets, train tickets, group tours and other booking sections are also set up. Subsequently, the customer service will call the customer to introduce the relevant lines and products. (E-commerce News)

Cross-border newsletter

7. Ministry of Commerce: Will improve the evaluation and exit mechanism of cross-border e-commerce comprehensive pilot zone

On February 17, Gao Feng, spokesperson of the Ministry of Commerce, said at a regular press conference on the 17th that in order to further promote the development of cross-border e-commerce, the State Council recently approved the establishment of a new cross-border e-commerce comprehensive pilot zone in 27 cities and regions. Up to now, a total of 132 cross-border e-commerce comprehensive pilot zones have been established nationwide. In the next step, the Ministry of Commerce will continue to work with relevant departments to implement relevant work. Optimize the list of cross-border e-commerce retail import goods, facilitate cross-border e-commerce import and export return and exchange management, study and formulate cross-border e-commerce intellectual property protection guidelines, etc. (E-commerce News)

8. Amazon and Visa reach an agreement to resume accepting Visa card payments

According to reports on February 17, Amazon has reportedly announced that it has reached a payment agreement with Visa and will no longer charge additional transaction fees to Visa users in Singapore and Australia. At the same time, its UK website will continue to accept Visa credit card payments. Last August, Amazon announced plans to impose a 0.5% surcharge on Visa credit cards in Australia and Singapore. (E-commerce News)

9. Canadian e-commerce Shopify's revenue in 2021 increased by 57% year-on-year

February 17th news, on Wednesday local time, Canadian e-commerce Shopify released its full-year financial reports for the fourth quarter and 2021 ended December 31, 2021. The report shows that in the fourth quarter, Shopify's total revenue was US$1.38 billion, exceeding market expectations, a year-on-year increase of 41%; a net loss of US$371 million, compared with a net profit of US$124 million in the same period last year; a diluted loss of US$2.95 per share. Shopify's fourth-quarter GMV rose 32% year-on-year to $54.1 billion, with analysts' average forecast of $52.6 billion. In 2021, Shopify's total revenue was US$4.6119 billion, a year-on-year increase of 57%; the annual GMV was US$175.4 billion, a 47% increase over 2020. (E-commerce News)

10. It is said that cross-border e-commerce SHEIN will change its holding entity to Singapore company and expand its recruitment

A document shows that SHEIN founder and CEO Xu Yangtian has also become a permanent resident of Singapore. It is reported that the signs of change first occurred on the SHEIN LinkedIn page, whose company profile has been changed to Singapore as its headquarters. The legal terms page of the SHEIN website also shows that a Singapore company called Roadget Business Pte is already the operating entity of SHEIN application software and website, selling products to consumers. Singapore documents show that Roadget Business Pte was established in 2019 and the main change procedures were completed at the end of last year. Now Roadget has controlled SHEIN and enjoys its trademark ownership rights. (Sina Technology)