#Laogao E-commerce Newsletter# [February 16 E-commerce Evening News]

Evening News: Tmall: The trend of younger gold consumer groups is obvious, and the post-00s generation has gradually become the main force of "buying gold"; Douyin has begun to internally test the "iron fan" function; the original Sydney broadcasting team opened a new account to live broadcast; American fast fashion retailer Forever21 piloted the live shopping application; Sensor Tower: Douyin and overseas versions of TikTok ranked first in the revenue list in January...

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E-commerce newsletter

1. Tmall: The trend of younger gold consumer groups is obvious, and the post-00s generation has gradually become the main force of "buying gold"

According to the report on February 16, according to the Tmall data, the trend of younger gold consumer groups is obvious, and the growth rate of people aged 18-24 has exceeded that of other age groups, and the post-00s have gradually become the main force of "buying gold". The sales of Laomiao Golden Tmall flagship store in 2020 increased by more than 140% year-on-year. Data provided by Tmall shows that the proportion of young people aged 18-24 to purchase gold is constantly expanding, and the growth rate is higher than that of other age groups. During the Spring Festival, Tmall Supermarkets started selling gold for the first time, and products such as the Year of the Tiger, the Ancient French Trendy Style were sold out as soon as they were launched. According to statistics, more than half of the people who bought gold were born in the 1995s and 2000s. (E-commerce News)

2. TikTok starts internal testing of the "Iron Fan" function

According to the WeChat official account of "Xinbochang", recently, in the creator's background, Douyin has started internal testing of the "Iron Fan" function. Like Weibo, some fans with high loyalty and interaction will be labeled as "iron fans". According to reports, recently, some users' creators' backend received an invitation to internal test. In the "Creator Service Center-Data Center", the original number of fans has added a "total number of fans", and the third detailed rule reads, "Tik Tok will increase the exposure of your videos among your fans, making your video traffic more stable." (E-commerce News)

3. JD Fresh 2022 Yuanxiao Tangyuan Consumption Trend Report: Nearly 50% of the consumption in Beijing, Shanghai and Guangzhou

According to the news on February 16, the "2022 Lantern Festival Tangyuan Consumption Trend Report" released by JD.com showed that during this year's Lantern Festival, the sales ratio of Tangyuan and Lantern Festival were 90% and 10% respectively; the consumption ratio of Lantern Festival in the north and south accounted for 60.64% and 39.33% respectively; brands such as Si Nian, Sanquan, and Wan Chai Wharf accounted for the top 3 in sales list; the transaction volume of combined glutinous rice balls/Lantern Festival products accounted for 31%. The report pointed out that first-tier cities are still the main players in purchasing Lantern Festival and Tangyuan, with Beijing, Guangzhou and Shanghai accounting for nearly half of the proportion. In terms of sales, brands such as Si Nian, Sanquan and Wan Chai Wharf have become the most popular Lantern Festival Tangyuan brands among consumers. (E-commerce News)

4. TikTok knowledge video playback increased by 76% during the Spring Festival

According to February 16, TikTok recently launched a knowledge greeting event to encourage knowledge creators to share interesting and informative knowledge content. Data shows that during the Spring Festival of the Year of the Tiger, the playback of Douyin knowledge content increased by 76% year-on-year. As of now, the number of videos related to #Knowledge New Year greetings topics has exceeded 1.84 billion. (E-commerce News)

Internet news

5. The usage rate of Jitu full network electronic face sheet and the packaging ratio of slimming tape reach 100%

On February 16, it was reported that in order to reduce excessive packaging and waste of express delivery, Jitu Express invested 30 million yuan in August 2021 to establish the "REDBOX" express recycling box special team to conduct innovative research from the aspects of use scenarios, product design, monitoring and management, and effectively promote the application of circular express delivery boxes. At present, Jitu has completed the design, research and development and procurement of circular express box packaging, and is expected to be put into use in early this year. It is understood that since its establishment, Jitu has been promoting the greening of the entire express delivery process. At present, Jitu has achieved a 100% usage rate of electronic face sheets across the entire network, a 100% packaging ratio of slimming tape, and a 95% usage rate of circulating transit bags. (E-commerce News)

6. The original Sydney broadcasting team opened a new account to live broadcast

On February 16, according to the Science and Technology Innovation Board Daily, Sydney Hara Suspension started live broadcasting on the 15th, with the new account name "Guang Guangguang coming", and the cumulative viewing of a single game exceeded 760,000. It is understood that the original broadcast team of Weiya was the first to open a new account "Bee Welfare Club" to broadcast live, and its fans increased by more than 700,000 in three days. (E-commerce News)

Cross-border newsletter

7. American fast fashion retailer Forever21 pilots live shopping application

February 16th news, according to foreign media reports, recently, American fast fashion retailer Forever21 tried to broadcast a shopping event, and buyers can browse products, view product inventory, select sizes and place orders in an interactive space. According to reports, the O4S technology platform combines live chat, video, streaming and instant payment functions integrated with existing retail POS and e-commerce backend systems. During Forever21 live broadcast, O4S Tech's streaming video technology can be used to virtually display merchandise to buyers. (E-commerce News)

8. Sensor Tower: TikTok and overseas versions ranked first in revenue list in January

According to reports on February 16, Sensor Tower store intelligence data showed that in-app purchase revenue of TikTok and overseas versions of TikTok in January 2022 reached US$266 million in the global App Store and Google Play, 2.1 times that of the same period last year, ranking first in the global mobile application revenue list. Among them, about 36.5% of the revenue comes from China's iOS version of TikTok; the US market ranks second, contributing 21.4% of the revenue; and the German market ranks third, accounting for 3.6%. Google One, YouTube, Disney+ and Tinder ranked second to fifth. (E-commerce News)

9. Anhui Shushan cross-border e-commerce exports of 487,000 orders increased by more than 40 times year-on-year.

According to the "Shushan Release", in January this year, the export list of Shushan Cross-border E-commerce Industrial Park exceeded 487,000 orders, an increase of more than 40 times year-on-year, and the total amount was US$7.169 million, a increase of 49 times year-on-year, achieving a strong start. Judging from the cross-border e-commerce transaction model, in January, the number of cross-border e-commerce B2B export orders was 5,817, with a trade volume of US$935,000; the number of B2C export votes was 481,911, with a trade volume of US$6.233,900. From the perspective of exported commodity categories, it mainly includes wood products, machinery and equipment, cosmetics, sports products, daily necessities, and household goods. (E-commerce News)

10. Mianyang Comprehensive Bonded Zone Cross-border E-commerce Online Shopping Bonded Import Business officially launched and operated

On February 16, on February 15, a China Post Logistics Transportation Vehicle loaded with hand cream imported from Japan drove out of Mianyang Comprehensive Bonded Zone. Sichuan Huimaotong Supply Chain Management Co., Ltd. completed the online shopping bonded imported goods sales and exit area. The first order of the cross-border e-commerce online shopping bonded import business in Mianyang, Sichuan was successfully implemented. This also marks the official launch and operation of the cross-border e-commerce online shopping bonded import business in Mianyang Comprehensive Bonded Zone. According to the relevant person in charge of Mianyang Comprehensive Bonded Zone, online shopping bonded import, as a business model for cross-border e-commerce import, has the advantages of low prices and fast delivery compared to direct purchase imports. (Sina Technology)