Yesterday, the Wei Zexi incident was flooded with the screen. While deeply regretting him, everyone also criticized Baidu and hospitals in their circle of friends. In fact, when I was just doing advertising, I also came into contact with an advertising company that does pharmaceutical advertising. The company boss at that time introduced the domestic fake medicine and "private hospital" market in more detail.
The following passage will have some content related to a specific region, but it is actually only a few people in the region, which does not represent my opinion on ordinary people in the region.
Some industries in China really have local factions. For example, those who collect waste in Beijing are basically from Henan, and most of the flowers and trees that are wholesale come from Shandong, including my hometown of Qingzhou, Shandong. Over the years, Inner Mongolians have almost taken over the counterfeit drug market in China, while Putians have relied on various tricks to open private hospitals across the country. I believe that if Inner Mongolians and Putians join forces, there will be no incurable diseases in the world.
Making fake medicine is very simple, as long as you ensure that you won’t kill anyone. In recent years, people in Inner Mongolia have packaged various concepts of traditional Chinese medicine, Western medicine, Miao medicine, and Tibetan medicine, from various local evening newspapers to Baidu and various forums. It turns out that when a "new drug" is released, you usually hire a spokesperson first, such as well-known hosts ______ and _____ who are particularly trusted by the people. This kind of endorsement that only requires a name and photo, usually only 200,000 to 300,000 yuan can be done.
Then, go to local TV stations, radio stations and local newspapers to do programs and advertise, compile some stories about treatment effects, and add celebrity endorsements to make it easy to deceive the people. Of course, this operation cycle is basically 3-6 months. If you are investigated, it is nothing more than a fine of hundreds of thousands. They will continue to invent a new drug and repeat the above steps.
The same is true for Putian-based hospitals, but the methods are even more fierce. Basically, if you go to this kind of hospital, you can diagnose serious illness even if you are not sick. Some people were almost trapped from complete health to infertility by the private hospital Beijing Mary Maternal and Infant Hospital.
What makes Putian hospitals awesome is that they not only open private enterprises, but also engage in joint venture contracts with military hospitals. So with trust in the military hospital, you went to various departments that specialize in treating infertility, vitiligo, hepatitis, and leukemia. As a result, you usually lose both people and money and only get cheated of some money. Perhaps the best result can be obtained by patients who go to Putian hospitals.
One thing I personally experienced was that a few years ago, I accompanied my cousin and his father to the 301 People's Liberation Army General Hospital in Beijing for treatment. The deputy chief physician told me that it was very serious and the operation cost was 60,000 to 70,000 yuan. Then I contacted my classmates in Jinan, Shandong and went to their hospital for a visit. As a result, I only spent a few hundred yuan to get some medicine and it was cured.
The Putian hospital has been doing evil for many years and finally made things worse today. I would like to thank the two media people for their efforts and contributions.
Since the last Blood Friends incident, Baidu has not seemed to learn from it, but has continued to silently accept this obvious false advertisement.
However, what we should see here is that even if Baidu's medical advertisements are completely sealed tomorrow, fake drugs and fake hospitals will not be extinct. Baidu is regarded as the target of public criticism because Baidu is well-known. Baidu is gone, there are 360 and other searches. Moreover, after all, in the days when there was no Baidu, fake medicines and fake hospitals had existed for a long time. Almost all mainstream media, TV stations, radio, and newspapers have advertised these "financial owners". Otherwise, how could we still remember "where vitiligo disappeared"?
It’s okay to simply place advertisements. Some TV stations even broadcast advertisements in the form of medical and drug-related programs, which is really a very bad conscience.
To be honest, I think it is not fundamental to sealing Baidu, because the Putian-based advertising is omnipresent. What’s important is that Putian-based hospitals have insisted on cheating people for 30 years, so why can they last forever? Why can those who sell fake medicines change places after so many years?
Because the cost of crime is too low.
Selling a fake medicine will kill people and fine it only hundreds of thousands or millions. They have already made it back.
As an advertiser, what is sad is that I occasionally hear some colleagues discussing such business is to write soft articles and shoot advertisements for fake medicines in Putian and Inner Mongolia, and knowingly. Some people even told me about their clients’ scams! In the communication chain of Putian hospitals, a large number of relevant personnel turn a blind eye to such murders and help the evildoers.
In fact, many people are accomplices.
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