E-commerce Evening News on January 7

"#Laogao E-commerce News# [E-commerce Evening News on January 7]" Jack Ma responded to Alibaba's layoffs: Alibaba employees can survive for ten years is a treasure; Mutualbao announced the mutual aid fund application guide: review and investigation are independent of each other; Xiaohongshu: 21.28 million black-related accounts were banned in 2019; Vipshop responded to suspected fake sales: the wool sweater brand involved has been removed; cross-border e-commerce retail imports of 85.08 billion yuan increased by 16.3% year-on-year in the first 11 months of 2019...

E-commerce newsletter

1. Cross-border e-commerce retail imports of RMB 85.08 billion in the first 11 months of 2019 increased by 16.3% year-on-year

On January 7th, today, the Ministry of Commerce website issued a statement saying that in 2019, the Ministry of Commerce actively carried out policy coordination to create a favorable development environment, and at the same time improve cross-border e-commerce retail import supervision policies to promote the standardized and healthy development of the industry. From January to November 2019, my country's cross-border e-commerce retail imports reached 85.08 billion yuan, an increase of 16.3% year-on-year, further meeting domestic consumption demand and promoting consumption return. It is reported that from January to November 2019, my country's total foreign trade imports and exports reached 28.5 trillion yuan, an increase of 2.4% year-on-year. (E-commerce News)

2. Suning’s annual consumption trend in 2020: red envelope consumption increase by 852.17%

According to the news on January 7, Suning.com recently released the 2020 New Year’s goods consumption trend report, affected by the upcoming Spring Festival, the regular consumption of red envelopes, blessing characters, nuts and snack gift packages achieved a month-on-month high growth of 852.17%, 1260.67%, and 127.5% respectively; consumption of life services such as housekeeping and home appliance cleaning have increased significantly, and the order volume of home appliance recycling 3. Find the daily trading golden time, you can look at the industry's daily trading volume. The time period for burning high transactions will be much better than when burning in the middle of the night. Use the time-sharing discount.

　　Today's express train will be shared here. In fact, the express train is not as difficult as everyone thinks. We cannot drive a good car, but we just can't figure out some cognition and ideas. If you want to develop your own ideas, you need to look at other people's ideas and then slowly become your own.

　　Let’s learn about the gameplay and changes of Taobao this year. 2018 should be said to be a year for Taobao sellers to be more and more sad. Because Taobao rules are getting more and more perfect, it is not easy to do sellers who have done well in the past few years. Why is that? Because Taobao rules have been changed, Taobao also hopes to develop its platform better and better, so many bad things will be blocked or released. So how should we play and follow Taobao.

　　What is a Taobao store without source?

　　As the name suggests, opening a store on Taobao without source of goods means not keeping stock, not stocking up or shipping. The entire e-commerce platform (mainly 1688 and Taobao) is our source of goods. We use certain product selection methods and use auxiliary software to continuously upload treasures in Taobao stores in batches. We rely on Taobao's traffic support for the shelves of new products to obtain traffic. There is no need to obtain orders through large amounts of orders or direct buses and other money-burning methods. So whether you are a novice or a veteran, this source-free mode can be operated.

　　We know that as Taobao’s requirements for stores are becoming increasingly strict, the application for stores is becoming more and more stringent, so how to protect the store from being wasted is becoming very important. The large-scale distribution model is like a grocery store opened in a store. The number of products on them is not easy to optimize, which can easily lead to illegal deductions of points in the store, and a vicious cycle, until the store is blocked. After Taobao has been updated many times, it has faced theft of pictures, counterfeit sales, store closures, secondary authentication of other people's ID cards, etc., which has led to a reshuffle of a large number of people, which has led to the emergence of a refined source-free model.

　　To put it simply, the original work is made more detailed by fine operation of the store. In fact, it is a small store skill formed by the old store through years of experience, and the knowledge here is great. These include improving traffic, product quality, product quantity, baby delivery time, placement location, creativity, landing page, etc., these are all small tips in it. For us novices, we may not know these concepts, so we need to prepare enough mentally to meet the challenges.

　　The purpose of fine-grained operation of a store is to move your "grocery shop" closer to the direction of a regular store, so that others can no longer feel disgusted after searching and seeing your store. The main business of the store is accurate, has high weight, has a lot of traffic, and has high conversions, allowing you to create a regular store without a source of goods.

　　As the name suggests, this operation quota is to teach you how to manage a store. In simple terms, it is a single product. The way to play a large link is to introduce core traffic and convert it to a boutique store by a small amount of main products. There is no need to open a direct train, no need to spend money on advertising in the store, and it is purely technical operation. Fine operation technology is independent. Whether it is an ordinary C store or a village store, it can be operated. A normal single store creates 5-10 big links, with 8 or 15 orders per day, or 20 orders per link! The average profit per order is about 30%. As long as you study hard and operate the order carefully for a day, it is not a dream.

　　What the refined operation method does without source of goods is to create high-quality categories and large-link products, with high security, high traffic, high visitors, high conversion rate, and high sales. There is no difference between building a shop and building a high-rise building. If the foundation is not stable, it is difficult to build it up any further. If the foundation is stable, there should be no problem with how high the floor is built. No one's store can eat a big fat man in one bite. Learning the correct store operation is the king.