#Laogao E-commerce Newsletter# [February 15th E-commerce Evening News]

Evening News: Pinduoduo: Sales of fresh cut flowers in 2021 increased by 150% year-on-year; Koala Haigou luxury goods channel was officially launched; JD.com released CCTV's 2022 Lantern Festival Gala interactive guide; Japanese and Korean e-commerce brands aggregation; New Vessel completed seed round financing; Shopee's parent company Sea plummeted by nearly 20% on Monday...

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E-commerce newsletter

1. Pinduoduo: Sales of fresh cut flowers in daily life increased by 150% year-on-year in 2021

According to reports on February 15, according to reports, relevant data from Pinduoduo showed that the platform's daily flower sales increased by 150% year-on-year in 2021, and the most popular items were lilies, roses, platycodon, etc. with good meanings; the sales of flower potted plants increased by 60% year-on-year, and the best selling were green baskets and orchids. It is worth mentioning that women are increasingly liking to buy flowers online independently. Whether it is to please themselves or send them to friends, the proportion of women's flower consumption has exceeded 65%. (E-commerce News)

2. Koala Sea Shopping Luxury Products Channel is officially launched

On February 15th, today, Koala Haigou Luxury Products Channel was officially launched, including jewelry watches, bags, shoes and boots, and luggage, covering a total of 10,000 selected products from more than 200 brands. It is understood that consumers can find Koala Luxury Channel on the homepage of the Koala Haigou App, which mainly includes three new sectors: "First Focus Information", "News Daily" and "Big Brand Flash Sale". Among them, the discount in the flash sale area of ​​big brands is relatively high, with all products starting at 30% off and being snatched at 10 o'clock every day. (E-commerce News)

3. JD.com releases CCTV's interactive guide for the 2022 Lantern Festival Gala

According to February 15th, today, JD.com released the interactive guide for CCTV's 2022 Lantern Festival Gala. It is understood that CCTV's 2022 Lantern Festival Gala will start at 8 pm on February 15. During the party broadcast, JD.com will launch an interactive activity "Watch CCTV's Lantern Festival Gala, you can receive up to 2022 yuan red envelopes." (E-commerce News)

4. Daily Youxian expects that the sales of dumplings will increase by more than 15 times on the Lantern Festival.

According to reports on February 15, data from MissFresh shows that the sales of the platform Tangyuan on the Lantern Festival are expected to increase by more than 15 times compared to the usual day. Among them, the taste preferences of users from the north and south show a trend of integration. Salt mouth dumplings in the northern region will increase by 5 times year-on-year, while sales of sweet mouth dumplings in the southern region will also increase by 3 times. The new flavors of durian stuffing, strawberry hazelnut stuffing, and Ahuatian stuffing dumplings are sought after by more young users, and sales are expected to increase by 8 times compared with usual. (E-commerce News)

Internet news

5. Taobao 88VIP launches space flower claim plan

On February 15th, at 0:00 today, Taobao 88VIP launched the Space Flower Claim Plan for users. Users entered the 88VIP page of Taobao’s mobile phone, consumed 28,888 Tmall points, entered the 88VIP "Metaverse Exclusive Space Garden" and exchanged for a digital collection of space flowers that belongs to them. At the same time, breeding institutions will simultaneously cultivate space flower seeds claimed by users in the real world, and after cultivation and forming, they will send the physical plants to users. (E-commerce News)

6. Meituan flash sale: Flower orders on Valentine's Day increased by nearly 3 times year-on-year

On February 15, Meituan Flash Sales announced the consumption of instant confession this year's Valentine's Day. Data shows that flowers are still the most popular gift-giving choice. As of noon that day, the number of flower orders has increased by nearly 3 times year-on-year, and the number of flower orders in Urumqi has increased by more than 13 times year-on-year, with the highest growth rate in the country. It is understood that the top ten cities in Meituan’s flash sale Valentine’s Day flower orders this year are Chengdu, Shenzhen, Beijing, Guangzhou, Shanghai, Chongqing, Changsha, Wuhan, Hangzhou, and Zhengzhou. Red roses, pink roses, broken ice blue, sunflowers, and starry sky are the most popular products during Valentine’s Day. (E-commerce News)

Cross-border newsletter

7. New Vessel, a Japanese and Korean e-commerce brand aggregator, completes seed round financing

February 15th news, according to foreign media reports, recently, Japanese and Korean e-commerce brand aggregator New Vessel announced that it has raised an undisclosed seed round of financing led by South Korean Internet giants Naver, CKD Venture Capital and Wooshin Venture Investment, with Lighthouse Combined nvestment and S&CNetworks participating. New Vessel CEO said the new funding will be used to acquire e-commerce brands in South Korea and Japan, and to hire more brand management, marketing and supply chain management experts. The company is committed to helping U.S. sellers expand in South Korea and Japan, while also enabling Korean and Japanese brands to enter the U.S. market. (E-commerce News)

8. Shopee parent company Sea plummeted nearly 20% on Monday

On February 15, Sea, parent company of Southeast Asian e-commerce platform Shopee, opened on Monday, plummeted by 20%, marking the largest intraday decline since its listing in 2017. As of the close, the stock fell 18.39% to $129.17 with a market value of $72 billion. The plunge is mainly due to India's ban on its battle royale shooting game platform Free Fire. It is understood that Sea's stock price rose from $10 in 2017 to a maximum of $372. Tencent was previously its largest shareholder, but in early January this year it announced that it would reduce its 21.3% stake to 18.7%, while Sea plummeted 11% on the same day. In Q3 2021, Sea's revenue was US$2.689 billion, a year-on-year increase of 121%; net profit loss was US$570 million, a year-on-year increase of 34%. (E-commerce News)

9. Thai integrated logistics service provider Lightningda plans to expand its business in Malaysia

At present, Lightningda has set up branches in Laos and the Philippines, and is preparing to expand its business scope to Malaysia in the next step, and plans to start full operation locally in the first quarter of this year. Kemosang added that in the first phase, Lightning Da will provide delivery services in the target market and then focus on cross-border logistics services in the second phase. At present, the company has launched cross-border delivery between Thailand and Laos, and value-added services such as e-commerce-related loans and mobile payments are also being considered. (E-commerce News)

10. UK instant delivery startup Zapp receives US$200 million in Series B financing

February 15th news, according to foreign media reports, UK instant delivery startup Zapp has raised $200 million in Series B financing to promote its business expansion outside of London and Amsterdam. The round was led by Lightspeed, 468 Capital and BroadLight Capital. It is understood that the startup was founded in London in 2020 and focuses on instant delivery of groceries. Its co-founder and chief operating officer Joe Falter said that in addition to London, Zapp is currently operating in the Manchester, Cambridge, Bristol, Amsterdam and Rotterdam markets, and plans to have a soft start in Paris. (Sina Technology)