#Laogao E-commerce Newsletter# [February 15 E-commerce Morning News]

Morning News: Douyin Rural Report: A total of 1.793 million agricultural products will be launched into the city through Douyin e-commerce in 2021; Meituan Youxuan Update Platform User Service Agreement will take effect on February 18; WeChat internal testing of cross-border e-commerce platform "Cloud Tour Global"; Malaysia's 2021 e-commerce reputation ranking: Shopee ranks first; Amazon targets freight forwarding business through global logistics services...

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E-commerce newsletter

1. Douyin Rural Report: A total of 1.793 million agricultural products will enter the city through Douyin e-commerce in 2021

According to February 14th, today, Douyin released the "Rural Data Report". Data shows that in 2021, a total of 1.793 million agricultural products were sold nationwide through Douyin e-commerce. In the past year, Douyin’s rural related videos have increased by 34.38 million, and received more than 3.5 billion likes; netizens across the country have checked in to 1.22 million villages. In the past year, the number of rural creators on Douyin has increased by 10% year-on-year, and the post-80s generation has become the main force in rural content creation, accounting for 42%. During the just-passed Spring Festival of 2022, 650,000 people recorded their lives returning home for the New Year on Douyin. (E-commerce News)

2. Meituan Youxuan Update Platform User Service Agreement will take effect on February 18

On February 14, Meituan Youxuan recently issued a notice saying that the platform has updated the "Meituan Youxuan Platform User Service Agreement". The rules show that the platform only allows each user to use one Meituan Preferred Platform Account. If there is evidence or the platform determines that the user has improper registration or improper use of multiple Meituan Preferred Platform accounts according to the rules, the platform may restrict or terminate the provision of services to the user, cancel the user's activity participation qualification, cancel the transaction order, cancel the promotional price and preferential policies, notify the merchant to stop shipping, etc., depending on the severity of the behavior, until the user's account is cancelled. (E-commerce News)

3. TikTok issued a special governance announcement on cracking down on violations involving the Winter Olympics

According to February 14, today, Douyin issued a special governance announcement to crack down on violations involving the Winter Olympics. The platform has recently conducted concentrated investigations and dealt with illegal acts such as malicious slander, unreasonable spread of rumors, slander and insulting Winter Olympic athletes, coaches, commentators and their related families. Through model identification, reporting acceptance, public opinion monitoring, etc., 6,780 related violation videos and comment content were intercepted and cleaned up. 331 accounts that have slandered each other, incited confrontation, and slandered online will be dealt with by banning or even banning accounts depending on the severity of the violation. (E-commerce News)

4. The integration of Youzan chain products upgrade e-commerce solutions and retail solutions  

On February 14th, today, Youzan New Retail Department issued an announcement on the upgrade of Youzan chain products, and Youzan chain and Youzan chain have integrated product capabilities. The announcement shows that starting from January 26, 2022, new merchants can directly order the standard version, flagship version, and black gold version of Youzan Chain; old merchants of Youzan Chain can upgrade to the flagship version and black gold version of Youzan Chain during the service period or during renewal. (E-commerce News)

Internet news

5. Tuniu releases hot reports on Valentine's Day and Lantern Festival travel

2月14日消息，途牛发布情人节、元宵节出游热点报告。途牛旅游网最新预订数据显示，情人节、元宵节期间，三亚、厦门、丽江等地成为国内热门目的地前三甲，主题乐园、特色主题酒店等成为备受青睐的约会打开方式。途牛旅游网预订数据显示，今年情人节、元宵节期间，南京、北京、上海、深圳、银川、广州、哈尔滨、沈阳、呼和浩特、合肥的游客出游热情最盛。（电商报）

6. Didi will compensate for layoffs and layoffs in almost all its business as the statutory standard N+1

It is understood that in mid-January, layoffs first started with the Innovation Division R-Lab. The R-Lab business unit was established in 2017. The most important business it incubated is Didi Takeout, and it has also done minibus exploration. R-Lab's domestic business has been abolitioned, and the international takeaway technology team has been incorporated into the international department. Luo Wen, former general manager of the R-Lab business department, will focus on Didi's car manufacturing products. Recently, leaders in Didi's online car-hailing, two-wheeler, freight and other travel businesses have received layoff notices. This time, the proportion of layoffs in various departments is different, with the overall layoffs being about 20%. Both functions and business lines have to bear the 20% layoffs, and the compensation for layoffs is N+1. (E-commerce News)

Cross-border information

7. WeChat internal testing of cross-border e-commerce platform "Cloud Tour Global"

According to the report on February 15, according to "Xinyan Finance", WeChat recently tested a cross-border e-commerce mini program "Cloud Tour Global", with the main body being "Tenpay Payment Technology Co., Ltd.", and the product introduction is "Gathering high-quality overseas shopping mini programs around the world, and cloud tour Global without leaving home." It is reported that the "Cloud Tour Global" mini program has adopted an aggregation model and invited many overseas shopping merchants to settle in. At present, the types of overseas shopping mini programs included in "Yunshang Global" include popular categories such as beauty and skin care, clothing, shoes and bags, maternal and child products, health care and electronic products. (E-commerce News)

8. Amazon targets freight forwarding business through global logistics services

According to the WeChat official account of "Most Shipping", Amazon is seeking to enhance its freight forwarding business as global e-commerce giant Amazon continues to expand its supply chain business. It is reported that Amazon hopes to seize market share of freight forwarders by providing low-cost container transportation services. FLM offers a limited time 8% discount on shipping fees. It is understood that FLM provides transportation products and services including standard shipping Standard Ocean, fast shipping Fast Ocean, air transport Air and other value-added services. (E-commerce News)

9. Malaysia's 2021 e-commerce reputation ranking: Shopee ranks first

February 14th news, recently, market research company YouGov released the ranking of the best e-commerce reputation in Malaysia in 2021, with Southeast Asian e-commerce Shopee and Lazada on the list respectively. It is reported that YouGov's best reputation rankings are ranked based on scores. The list shows that between January 1 and December 31, 2021, the brand with the highest score was Shopee, with an average score of 71.5 points; followed by Milo, with a score of 50.6 points, ranking second; third place was McDonald's, with a score of 48.4; and Lazada ranked sixth with 42.6 points. (E-commerce News)

10. Apollo may acquire the European payment company Worldline terminal business for US$2.3 billion

February 14th news, according to the Wall Street Journal, Apollo Global Management is about to reach a deal to acquire the POS terminal business of European payment company Worldline SA for nearly $2.3 billion. It is reported that Worldline has been reorganizing in recent years, focusing mainly on providing cloud-based payment services that can generate recurring revenue, as well as its traditional, low-margin hardware and software terminal services. It launched a strategic assessment of the business in October 2020, including a possible sale, and Apollo has been previously reported as one of the leaders in the acquisition of the business. (E-commerce News)