In the golden October, Laogao Cross-border E-commerce Club held a study tour, which is a special study tour in the Pearl River Delta, spanning three cities: Shenzhen, Zhuhai and Guangzhou. The theme of this study tour is "Span, ruthless, accurate, and look at the global layout".
As the leading cross-border e-commerce club in China, we can contact a large number of cross-border e-commerce sellers on the front line and find that many single-site sellers have gradually realized that it is very important to expand their business shock absorption capabilities. So we began to actively look for new directions to expand our business.
Therefore, we specially held this three-local study tour. With the resources and strength of Laogao Cross-border E-commerce Club, we gathered many top senior sellers in the cross-border e-commerce field to answer questions and solve problems for new entrants, clear the fog for those who are preparing to join, and help more cross-border e-commerce sellers to plan their product brand, give full play to their supply chain capabilities, improve their operation system, and improve operation marketing efficiency.
——Cross-border e-commerce consulting group salon meeting, face-to-face
On the afternoon of October 18, members of the Laogao Cross-border E-commerce Club rushed to Shenzhen from all over the place to gather in order to participate in the next three days of study tour. The first stop of the study tour in Shenzhen was a brain-burning sharing session. The sharer was Cao Bo, a partner of Shenzhen Jijia Cross-border Network Technology Co., Ltd., which completed the largest A-round financing in the cross-border e-commerce SaaS field in July - 180 million.
Cao Bo shared how medium and large sellers in cross-border e-commerce seized the opportunity of double growth. He started from the moment he was the best opportunity for medium and large sellers, analyzed the reasons, and talked about how to seize opportunities and why ROI was so important.
In Cao Bo's view, the strategy adopted for assets of ≤30 million is 70% "product" + 30% "operation management", while the strategy adopted for assets of ≥30 million is 70% "product" + 20% "operation management" + 10% supply chain. The current trend of cross-border e-commerce is that high-quality products are irreversible. He suggested that we should seek development from a long-term perspective, survive with short-term interests, take fine operations as the process, and brand building as the direction, so that we can develop steadily.
The morning sharing ends, everyone has lunch and has a break. Starting at 1 pm, more than 30 people sat together and held a cross-border e-commerce consulting group awarding ceremony and salon meeting. Everyone discussed in depth on two issues. One is how to quickly and efficiently form an operation team when entering the cross-border e-commerce field; the other is to face many uncertain factors such as power limit, intra-roll, freight fluctuations, and price increase in raw materials. How to increase store profits?
More than 30 people were divided into red teams, yellow teams and blue teams for discussion in groups. In response to the first question, the Red Team’s view is to first see clearly what the advantages of its own company are, e-commerce operations, art design, product research and development, and supply chain, and then cultivate based on its own advantages to cultivate a loyal talent. You can also find a team with ability and experience to cooperate with your advantages to avoid rushing into pitfalls and quickly enlarge them.
Team Huang’s view is that when entering a new field, the first thing to do is to set goals, which can be the height you reach in this field , such as whether to build a brand, which country to focus on, and what channel advantages you have, and then you can build a team. You can directly find a partner. The partners can bring the resources or talents they need, and then form a team to create greater value.
The blue team's view is to formulate corresponding team models based on different stages of enterprise development , such as more products, decomposing work, and the corresponding work modules correspond to personnel division of labor; when making high-quality products, an experienced person or boss must participate in the operation and explore the talents themselves, and talents can be communicated or recommended by friends or platform. In addition, they are quick trial and error, and quickly eliminate and select suitable talents.
In response to the second question, the Red Team talked about its own point of view from the perspective of people and goods yards, improving human efficiency, doing more things that make money, doing less things that don’t make money, and not doing things that lose money. The goods must be very clear about the cost of each product, advertising, commission, logistics costs, etc., and be able to control logistics, advertising, supply chain, etc., and do not get into traffic misunderstandings, grasp precise traffic, try not to invalid traffic, and pursue converted traffic.
The blue team's view is profits. Profits are declining this year. Optimizing and adjusting the structure is a problem that everyone encounters. The larger the scale, the smaller the profits and greater risks . In terms of market, the United States has serious internal circulation, and it can open up markets such as Europe, the Middle East, and Japan, and cross-site layout to increase profits; in terms of products, many office and fitness equipment were popular last year, but with new buyers entering the market, the stock price war is now severe, so when choosing products, you need to avoid these categories and flexibly adjust product categories. In order to investigate in advance whether there is profit margin.
You must know how to cut off some links, and you should clear the goods and concentrate on making money-making products. On the other hand, reduce the cost that can be reduced, focus on labor, products, and advertising, focus on the big and small, grasp the details that have not been considered before, and spend more time on reducing costs, optimize details, packaging, shipment matching, personnel costs, etc.
Team Huang’s view is to increase revenue and reduce expenditure, save products, labor and advertising, find blue oceans in the red ocean, redefine products and make differentiated products, and increase product prices to make profits. The core is to find those certain factors to increase profit points under the influence of uncertain factors.
The first stop of the Pearl River Delta study tour ends with a hike in Shenzhen Bay. Everyone is divided into 3 groups of PK competitions. There are 4 stations on the way. Each station can stop and rest, take photos and check in, and play games. A group of people hike together, with high fighting spirit.
At the celebration dinner, Chen Xiaobin, the captain of the "Hyper Sales Team", opened champagne for everyone to celebrate. When the wine was strong, there should be songs to cheer up. Each table of friends sent talented experts to sing a song for everyone. From Stefanie Sun's "Meeting" to "Singing a Mountain Song to the Party", the solo and chorus have brought the atmosphere of the dinner to a climax! Another memorable night.
——See how the 20,000 employees operate
On October 20, the members set off from Shekou Pier in Shenzhen and took a ferry to the second stop of their study tour - Zhuhai Jiuzhou Port Pier. More than 30 people in the group were warmly received by Mr. Zhao Zhixiang, the host of Laogao Cross-border E-commerce Club. After enjoying Cantonese seafood lunch at the Harbour Hotel, everyone went to Zhuhai listed company Nasda Co., Ltd. for a study tour.
Founded in 2000, Nasda focused on the printing and imaging industry for 21 years. It has now become the fourth largest laser printer manufacturer in the world and is also one of the top 500 listed companies in China. Its market value exceeds 36 billion yuan, and its revenue in fiscal year 2020 reached 19.5 billion yuan. Nasda staff carefully prepared the bus and refreshments to welcome everyone.
After the members arrived at the company, they visited Nasda's exhibition hall and product manufacturing workshop, the huge scale of the printing consumables manufacturer with the largest market share in the world, and the staffing system of 20,000 employees was amazed by everyone. After the visit, the members had a more comprehensive understanding of cross-border e-commerce listed companies and saw different strategies and business philosophy in different dimensions. Finally, everyone had a cross-border e-commerce exchange meeting with Nasda's cross-border e-commerce director Mr. Dai in the conference hall. Mr. Dai shared his experience of Amazon's business from 0 to annual sales of US$50 million, which brought a lot of inspiration to his brothers, and in short, he gained a lot.
After the busy study journey, members will visit Zhuhai two landmark attractions - Zhuhai Grand Theater and Zhuhai Fishermen. While relaxing, they will digest and absorb what they learned on the day . Three or five people will chat together in the beautiful scenery of Zhuhai. The huge shell is beautiful in shape. The sunset is setting, and the clouds in the sky set off the orange sunset, which complement the background of the shells. We seized this moment and recorded a group photo of the Zhuhai Station study tour.
During dinner, everyone came to the seafood barbecue restaurant next to the sea, chatted and talked happily, bathed in the sound of waves, and talked happily while drinking and drinking. After the dinner, everyone spontaneously formed a pair of "CPs" and walked back to the hotel along the coastline of Lover Road. A white light strip lit up on the Hong Kong-Zhuhai-Macao Bridge in the distance, stretching for hundreds of miles, leading to a future that is far away and visible to tentacles!
——Listen to Miniso’s global layout path and discuss multi-platform marketing
The three-day study tour is coming to an end. On October 21, we took a bus from Zhuhai and arrived at the third stop - Guangzhou. The company to visit this time is a member unit of Laogao Cross-border E-commerce Club and a brother unit of Jinguan Club - Guangzhou Ruyun E-commerce Co., Ltd.
The same high-standard reception and warm hospitality, after a sumptuous lunch, Mr. Zhu led everyone to visit the office headquarters located in the Australian Creative Town in Guangzhou. The office park is like a garden, and unique artistic ideas can be seen everywhere. Everyone visited the cross-border office, media office, e-commerce office, live broadcast room, etc. one by one. The super professional operation is amazing. There are also Double 11 banners and flags everywhere. The "Dingsheng Drum" is dressed in red robe and is ready to go, preparing for the victory of Double 11!
Guangzhou Ruyun E-Commerce Co., Ltd. has been deeply engaged in cross-border e-commerce operation services. Through comprehensive layout of major cross-border e-commerce platforms such as Amazon, AliExpress, LAZADA, SHOPEE, etc., it focuses on deepening the North American, European and Southeast Asian markets, opening up international business channels. The current total turnover of cross-border business exceeds 100 million yuan per quarter, and its development momentum is rapid.
After the visit, everyone sat in the conference room on the 5th floor. Mr. Zhu and the company's data supervisor brought us some practical information to everyone, such as how cross-border e-commerce cooperates with foreign brands, where are the key points of communication, and what pitfalls the company has experienced in its development. Every point shared by Mr. Zhu can trigger new thinking from e-commerce entrepreneurs present.
The data engineer supervisor brings sharing of enterprise data operations, team building, data management methods, etc., allowing everyone to deeply feel how the 1 billion sellers manage huge operational data. It makes people sigh that the most valuable assets in this era are not people or things, but data! Especially for the e-commerce industry, it is particularly important.
After the sharing ended, everyone seized the opportunity to ask questions and interact. Mr. Zhu answered patiently without reservation and responded sincerely. When he left, Mr. Zhu also gave each of them a gift.
Then everyone came to the last stop of this Pearl River Delta study tour - the Joyful Times. The company is located in the Guangzhou office of Shopline, a platform for building a cross-border e-commerce independent station. In the conference room of Joyful Times Building, everyone started their last study tour sharing session. Mr. Cheng from Shopline brings you the theme sharing of "Help More Companies Go to the World", so that everyone can better understand the operation philosophy of independent websites and the original intention of the company.
Mr. Ye Zhicong, general manager of Miniso overseas e-commerce, shared Miniso’s global layout experience and strong supply chain management concepts. Mr. Ye’s sharing is full of practical information. Everyone wrote a lot of notes and asked questions and interacted continuously after the end.
Dong Zhenguo, vice president of Zibuyu Group, a cross-border e-commerce women's clothing brand, which is about to be launched, hasty stockings, channel selection, brand building, product development, etc., and each question has been answered patiently and extended discussions . Everyone speaks freely and gets what they want.
Finally, I shared that Mr. Tan Hui and Mr. Tan, who met with you during the special training camp in September. He introduced a complete set of practical content such as using tools, methodology, mind maps, theoretical processes, etc. on independent website Shopline , so that everyone can understand the practice of independent websites more clearly.
Take the last photo and the Pearl River Delta study tour came to a successful conclusion. The three-day study tour has the fatigue of traveling and long journeys, the sharing of benefits like the spring breeze, the visit of excellent cross-border e-commerce companies, the sharing of amazing experiences, food, beautiful scenery, singing, and a group of unforgettable cross-border e-commerce clubs are often accompanied by, and everyone gains knowledge, vision, and brotherhood.
One person can go very quickly, but only a group of people can go further! Let's say goodbye for a short time and look forward to the next meeting. Let’s meet at the Laogao Cross-border E-commerce Club at the end of the year!
On September 24, Hangzhou, the high temperature of 32℃ burned the entire West Lake. The fragments of people on the streets were fully armed with the sunshade equipment, while the bustling crowds next to the lakeside surrounded by a building full of the Republic of China atmosphere, regardless of the heat.
Facing West Lake and backing against the gables, Rulu on Beishan Road is the destination of this private gathering of Golden Crown Club celebrities. Nearly 30 top-level e-commerce sellers of Golden Crown Club gathered together to awaken the " paradise " in this downtown area .
The brothers of the Golden Crown Club visited the century-old building with Lao Gao and learned from Mr. Wu Bin, the founding shareholder of Vipshop.
It is worth mentioning that this private meeting is an exclusive internal sharing specially set up for the brothers of the Golden Crown Club. The main purpose is to give everyone plenty of time to speak freely with Mr. Wu Bin, help each brother break through the bottleneck, improve cognition, and expand his thinking, just like a feast of thought!
Mr. Wu Bin is an old friend of Lao Gao’s e-commerce circle. He is known as the “Top Ten Angel Investors in 2019” and knows that the brothers present come from all over the world, and the opportunity to gather here is very rare. He specially asked the brothers to raise the problems they encountered when introducing themselves to satisfy the knowledgeable desire of the brothers present.
You should know that Mr. Wu Bin only slept for 3 hours the night before, and was still taking a break before the arrival of the Golden Crown Club, for fear that he would not be in good condition and let down the enthusiasm of his brothers.
During this four-hour conversation and Q&A session, many brothers entered and left the venue one after another due to long sittings, but Mr. Wu Bin never left the seat. In his words, "It is not easy for everyone to come here from afar. I don't want to let everyone down, so I have to do everything possible to solve their problems."
A brother from the Golden Crown Club asked, the current economic environment is declining, coupled with the effect of the epidemic, what is the mainstream consumption in the future? Is it consumption upgrade, or the general trend of urgent needs, or a high, medium and low-end consumption?
Mr. Wu Bin said that consumption upgrade is of course the mainstream, which is questioned by Mu Yong. According to the specific situation, some basic needs do not mean that they are easy to sell. For example, Mr. Wu Bin gave a pillow to his classmates 11 years ago and was still using it after so long. This is not a good business for merchants.
Therefore, the urgent need and high frequency use does not mean that this is a good business. Today's milk tea shops and dim sum shops started with brands, with not high sales but very high valuations. This is because they give energy to categories. For example, if you want to have midnight snacks, you don't know which brand of shop to eat, you only remember the specific category, such as crayfish; and like tea, the first thing you think of is the category rather than the brand.
In contrast, in industries such as soy sauce and coffee, today's leading brands Haitian and Starbucks have unified the industry, so this is a problem with the industry itself, and the experience is very different and it is difficult to unify.
In addition, the consumption levels of high, medium and low can be increased. Uniqlo is successful and Hermes is successful. It depends on how you operate. Choosing what you are good at. Whether you can become great is not a problem of your own level, but your own problem.
Another brother who is an agent of the wine category and owns several mature brands said that he has a slow growth rate, and Mr. Wu Bin asked back, why do consumers choose your home? The brother said that his wine was French... Before he finished speaking, he was interrupted by Mr. Wu Bin raised his hand and said: It's not enough!
The origin is not what consumers care about the most. Wine must pay attention to emotions. Just like Jiang Xiaobai, looking for a high frequency of emotions and combining it with your own products, it is like drinking alcohol alone when you sniff the teeth into your stomach. It becomes a spiritual support at a specific node.
Moreover, when building a brand, it is best to gather all channels into 1-2 and focus on the efforts, and the rest is just used as an auxiliary.
Time passed by, and nearly 30 brothers from the Golden Crown Club got what they wanted one by one, indicating that this private meeting has come to an end.
I remember Mr. Lu Xun once said, "Making a person's limited life more effective is equivalent to extending a person's life." This time, the brothers of the Golden Crown Club answered questions and answered Mr. Wu Bin in order to bloom more possibilities in a limited time!
Thank you very much for Mr. Wu Bin for taking the time to share internally with the brothers of the Golden Crown Club! We are willing to leave valuable opportunities to expand our thinking and improve our cognition to entrepreneurs who are growing together. Can you become one of them?
Following the closed-door private meeting of Jiang Nanchun, chairman of Focus Media in August, many brothers from the Top-level Golden Crown Club responded enthusiastically and asked: I am not satisfied, let’s have another game!
So after coordination among multiple parties, on the perfect day on October 10, the private sharing meeting of all the big names exclusive to all the billion-level Golden Crown Club brothers was held again!
"Brand is traffic" is the theme of this closed-door private meeting. From the macro environment to brand instances, and from dividend iteration to brand marketing, Jiang Nanchun can be said to have everything he knows. He frequently pointed out that "brands must occupy a reason for choosing you in the minds of consumers rather than choosing others. When customers have such demands, your brand can become the first choice." So how can it become the first choice for consumers?
What we really compete for is the consumer's right to choose, allowing brands to occupy a simple and clear keyword in the minds of consumers , such as Volvo is safe, Jeep is off-road, etc., so that they can be immune to future price wars, promotional wars, and traffic stations.
Find the right words, repeat multiple times, seize the minds of customers, form long-term memories and put the brand at a high point, so the practical significance of the product is not that important in comparison.
Jiang Nanchun gave an example: There were once three Coke brands in the US market - Coca-Cola, Pepsi and Crown Cola, among which Coca-Cola has the highest share, Pepsi second and Crown third. That year, MIT conducted a blind test experiment to test people without knowing the brand. The results were unexpected. Crown Cola ranked first and Coca-Cola ranked third.
Crown Coke took this to make a big splash, believing that the opportunity to overtake has come, but consumers did not pay for it, because technological development has intensified product homogeneity and innovation will be quickly imitated. Although its products are ahead of its competitors, most of the product advantages do not have enough communication resources to let customers know.
On the contrary, someone conducted an explicit test experiment later, and the results can be imagined that Coca-Cola won the first place, and the unknown Crown Cola ranked last.
Therefore, the product is important, but brand awareness is even more important. It will affect customers' perception and expectations of the product, and customers usually make choices directly before experiencing it!
In addition, Jiang Nanchun has frequently presented a large number of brand cases with his rich experience, and golden sentences have appeared repeatedly, just like a "golden sentence manufacturing machine":
"The flow dividend and demographic dividend have ended, and the capacity for production and supply is continuing to rise."
"Replace homogeneity with differentiation, and replace price war with value war"
"Investing in advertising is like investing, doing repetitive and accumulating things, and enjoying compound interest in time"
...
A brother from the Jinguan Club who is a family-owned home accessories category, mainly fabric mats and decorations such as sofa mats, floor mats, table mats, etc. asked Jiang Nanchun, how can a brand power be improved under the multi-brand layout?
First of all, we should focus on a brand and describe a clear target population , just like fabric mats. Its use scenario is to prevent the "little devil" at home from scribing and painting, so the logic of the product is more detailed, "There is a little devil at home, you need sofa cushions, table cushions, and floor cushions."
Home accessories include many products and belong to channel brands. They are similar to "Jiabang". If you want to find "Jiabang" for storage boxes, garbage cans and other products, you can use an advertisement to tell the public to recognize the brand if you buy such products.
Because a single product itself does not have strong brand attention, the problems that need to be solved are very simple, and we use one channel brand to summarize.
Therefore, it is recommended that this category be integrated into a channel brand, "If you buy floor mats, table mats, and sofa mats, find a certain brand." Because the market size of a single category will not be too large, so if you integrate various small categories of products, you will have a scale of 10 billion, and if you occupy 3 billion of them, you can become a leading brand.
More than 30 billion-level Golden Crown Club brothers present all raised their own pain points to Jiang Nanchun. Even if they were outside the "range" of Jiang Nanchun, he would fully understand the key information and think quietly for a moment, and do his best to answer questions and solve problems for every brother who came here from different angles, and live up to every expectation!
After more than 5 hours, he kept releasing his useful information. Lao Gao sincerely sighed at the scene: I have never seen Mr. Jiang speak for so long!
This may be the unique charm of Golden Crown Club ...
Jiang Nanchun not only has profound knowledge, but also has a tireless spirit of teaching. During the whole event, he was like a hard-working teacher, irrigating what he learned and thoughts to all the brothers present, satisfying everyone's desire for knowledge and giving them a lot of gains.
At the end of this event, the brothers of the Golden Crown Club took a photo with Jiang Nanchun, bringing the end of this big-name private meeting!
"Happy 10th birthday of Golden Crown Club and be a brother for the rest of your life"
This shout is the wish of nearly 100 brothers to the 10th anniversary of the Golden Crown Club, and also points out the theme of the 10th anniversary annual meeting of the Golden Crown Club - "The Meaning of the Friendship of Golden Stone and Guan Kunpeng"
The so-called meaning of "Kunpeng" means that the ambitions of brothers are as broad as Kunpeng, and the friendships along the way are indestructible!
Every year's annual meeting is another "family dinner" for the reunion of brothers, and it is also an opportunity for e-commerce people to review the past and look forward to the future.
Jinguan Club was established in December 2011. It has grown from its original 8 founding members to nearly 200 members, with annual sales of more than 100 million and total annual sales of members exceeding 65 billion.
The club creates a brotherly culture through private board meetings, seminars, study tours, tours, travels, theme meetings and other activities, promotes in-depth cooperation among members in many aspects, establishes strong e-commerce connections, and provides e-commerce companies with the value of strategic decision-making, resource integration, connection expansion, and level improvement.
Like in previous years, Lao Gao kicked off the annual meeting for his brothers...
Amid the applause of many brothers, Lao Gao proposed the first keyword - to join in to keep warmth around the new thinking and new cognition in 2021 .
He believes that when a company develops to a certain stage, it is necessary to join forces to keep warm. Because the traffic of e-commerce has become saturated, the momentum of the incremental market is no longer there. In addition, with the arrival of the "tax supplementary wave" of e-commerce, the overall environment of the e-commerce market is in a slow state. At this moment, e-commerce people should join forces to keep warm and find breakthroughs.
Regarding the trend of 2022, Lao Gao mentioned store broadcasting, because at a time when anchors frequently fail, various chaos problems have surfaced, and the market will focus more on the store broadcasting mode . But no matter how e-commerce changes, from traditional e-commerce to live e-commerce, what remains unchanged is user operations. We must strengthen our layout in user operations.
At the same time, on the occasion of the tenth anniversary, Lao Gao asked everyone, "In the next ten years, the boss must think clearly what you want in this life." It seems that he is asking everyone questions, but in fact he is also reminding himself. In the next decade, it’s okay to make money, build a brand, go public, or realize the meaning of life. No one is higher or lower, but you must be sure, the sooner you determine the better... Because there are different answers in any direction. Only by understanding your own ideas can you accurately build every step of your future development direction!
Capital is another lubricant for enterprises to achieve success. Li Jiahu, general manager of Hangzhou Sunlan Investment Management Co., Ltd., believes that with the help of capital, it can not only greatly improve the core competitiveness of the company, but also enhance the cohesion of the team, and add confidence to the company's development strategy to upgrade and innovate.
At the same time, with the support of capital, the most intuitive thing is to enhance brand power. Because having more capital means that the brand can expand its influence through more publicity channels , and even channels that were not dared to be involved in the past are now within your "range".
The value of capital is far more than that. It can also turn your ideals into reality, improve the business structure in all aspects, and change from short-term business to long-term career.
It is worth mentioning that Li Jiahu believes that career can be rich for three generations, and your children can pass on their inheritance, but the business is not good.
"We must first settle the country when fighting foreign countries", and the same is true for running a business. As Zhu Zhuanglei, an expert in corporate culture and talent management and TOP seller, said, the boss is the ceiling of the company's development, and his professionalism in the construction of the company's system also represents the basis of company barriers and market competitiveness.
After all, a 100 million company system cannot do a 1 billion business, and being too ambitious is definitely not a long-term road. The boss’s thinking logic must start from the perspective of organizational ability, strategic direction, and personnel ability. Especially from the perspective of personnel, how can we make key personnel responsible for the company's profits?
Zhu Zhuanglei said that through the inline of interests, key positions are bound to the company's performance and profits. Through performance evaluation, promotion, and project partner group system, we can achieve unity from top to bottom.
For many brands, the market competition pressure is getting greater and greater. In the post-epidemic era, how should brands achieve online and offline growth?
Li Zhen, the founder of Jinshimeng Jewelry, shared her learning and thinking with her brothers. She believes that good service can empower the brand.
Service is an invisible experience, but it can greatly directly affect consumers' purchasing decisions, purchasing experience and stickiness to the brand. Therefore, the consumer experience generated by services has become one of the important competitiveness of enterprises in the new retail environment.
Through comprehensive services, it is better to understand users than users and customers than customers. This is what Li Zhen believes in the core of the brand. She also emphasizes that private domains are not group recruitment and advertising, but essentially socializing first and then business.
The ubiquitous details make customers more willing to let go of their guard and understand your products. Perhaps this is the charm of the brand!
Li Zhihua, who is also a brand management expert, also has the same view. He believes that the times, consumption scenarios and consumers are changing. Brands are one of the powerful tools to break through the current marketing environment, and they must give brands personalization. The best character is real. To serve consumers well, you must first become them, not get close to them.
While establishing a brand, Li Zhihua also shared his business philosophy - platform price control and unified across the entire network. Because in order to sell more goods, it cannot destroy your own price system and affect the brand foundation you have worked hard to lay.
Spiritual enrichment has always been one of the definitions of success in the Laogao e-commerce circle, so Jinguan Club specially invited Mr. Yonghe, the dean of the Laogao e-commerce National Academy, to explain to the brothers what "self-life" is.
The only way to make yourself better is to practice yourself. What is cultivation, perfection, what is cultivation, and purity, Yonghe Teacher provides the "cross mantra" of self-cultivation - the "starting point" of cultivation: everything is yourself; the "completeness" of cultivation: yourself is everything.
At the same time, Teacher Yonghe also explained what the power of "occurrence" is: it is perseverance. As long as you don't get better, it will happen again and again, giving you the opportunity to experience, reflect, experience, and improve, and finally leaving a better one, the one you position, and the one you hope for!
Therefore, we should have a grateful, cherish and change attitude towards "occurrence". We should be grateful for everything. It is our honor to happen. All things happen are God's invitation to you.
Yonghe, who frequently expresses golden sentences, put forward the concept of "enlightenment, achievement, and achievement" at the 10th anniversary annual meeting . He said that understanding is different from doing it. Only by being able to realize the truth and doing it can one achieve enlightenment. Because there is too long distance between enlightenment and enlightenment, we need wisdom.
Like in previous years, Jinguan Club will sincerely invite executives of mainstream e-commerce platforms to answer questions and answer questions for everyone. The person who visited the scene this time was Li Xiang, the operation director of Douyin e-commerce service provider. He said that in the first half of 2021, whenever he found a favorite product on Douyin, he would always compare prices on Taobao or other platforms. However, since the second half of the year, this habit has been changed by Douyin, which focuses on interest in e-commerce.
Douyin reshapes the consumption link through content, connects users with a better life, and at the same time builds a triangle closed loop between platforms, users and brands. If a brand wants to embrace Douyin e-commerce, it needs a good product, a content team, a refined operating mechanism and a good service provider. On this basis, the brand needs to pay attention to content management, optimize product supply, and strengthen the construction of consumption fields in order to seize growth in the new business market.
The Private Board is a repertoire of the Golden Crown Club . On the occasion of the 10th anniversary of the Golden Crown, we invited Joy, the internationally renowned private board president. Through more than three hours of interaction, she revolved around the successful definition of "physical health" in the Laogao e-commerce circle, allowing her brothers to pass various tests and better understand their own physical condition. At the same time, it can also create more communication opportunities for brothers.
On the basis of successful career, the bosses who have been deeply involved in e-commerce for many years will have some problems of overwork. Joy combines the various physical data of his brothers and breaks the barriers between the new brothers through interesting interactive competition games such as holding breath, standing forward, and pobby jumping, and gaining precious friendships in laughter and joy.
At the same time, everyone also voted for several questions to be analyzed and explained by Teacher Joy.
Teacher Joy gave a solution idea and gave an example of the issue, how to balance work and life, extending from the problem, you can get the idea of solving the problem, such as whether there are people around you who do very well, or what are the standards for balance, and so on.
In fact, it is to constantly find the root of the problem, understand the points of the problem entanglement, and constantly try to break through it, and solve the problem at the most fundamental level.
This is the summary of the two-day sharing, but it is worth mentioning that during the first day of dinner, the Golden Crown Club awarded some members the medals for honorary members for three, five and eight years respectively, and 6 members won the permanent honorary members.
During this period, many members revealed the stories between them and the Golden Crown Club over the years, with applause, laughter, and sobbing sounds in their ears.
But the time of gathering is always short. In the process of competing with experts, the energy obtained cannot be measured by money. Seeing the brothers returning home with a full load, it is worth it.
When the brothers are helpless and confused
Please remember that the Golden Crown Club is always by your side
Ten years ago, because
Ten years later, everything will be
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#Laogao E-commerce Newsletter# [November 2 E-commerce Morning News] Ding Xia, the head of JD Luxury Products,: We have very strict control over the number of brands; JD has established a live broadcast base; 12 hours on the first day of Double 11 Suning: omni-channel GMV increased by 231% year-on-year; Pinduoduo rose by more than 15% on Thursday, and the stock prices of e-commerce have risen as Double 11 approaches; Wang Xin, Kuaibo, settled in the market, hoping to help more young people with dreams...
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#Laogao E-commerce News# [E-commerce Evening News on May 15] Juhuasuantao rushes to buy the lowest price on the entire network; Xiaohongshu Qu Fang talks about commercialization: the future is never a simple commission; the number of merchants connected to Alipay in Japan has exceeded 300,000; Wanda Department Store is officially renamed "Suning.com Plaza", and its first renovated store will be unveiled at the end of May; Honda confirmed that it will close its UK factory and will lay off 3,500 jobs...
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