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#Laogao E-commerce Newsletter# [E-commerce Evening News on January 11]

2022-01-11

Evening News: Tmall Xiaohei Box launched a "New Year's New Map" check-in and try new things; the annual list of Douyin e-commerce rankings was released; Meituan Mall's "Spring Festival No Closed" New Year's Goods Festival Zone was launched; Shopee released the 2022 Spring Festival holiday arrangements; eBay adjusted SpeedPAK freight rates from various routes to take effect on January 12...




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1. Tmall Xiaohei Box launches the "New Year's New Map" check-in and try new things


According to January 11, Tmall Xiaoheibo recently launched a "New Year's New Map" check-in and try new things. From January 7 to January 16, Tmall Xiaohei Box will join hands with 50 urban hot stores in Shanghai, Beijing, Shenzhen and other cities to bring the first opportunity to receive the first-hand new product benefits on site and a rich interactive experience for new products. At the 4th China New Product Consumption Ceremony on January 10, Tmall Xiaohei Box also released the "New Tasting Fresh Box" business, allowing the "new product experience" to radiate to more consumers with the help of the Xiaohei Box platform. (E-commerce News)


2. News says that Meicai has decided to apply for listing in Hong Kong and is expected to be submitted for the first half of the year.


At present, Meicai has selected relevant service agencies. According to Interface News in September 2021, Meicai is conducting layoffs internally and its business scope shrinks. Among them, the Meicai Chengdu R&D Center will be abolished as a whole, and the technical departments such as product R&D, procurement and sales, and financial functional departments such as finance are facing a layoff ratio of 50% or more. In response, Meicai responded, "Meicai will undergo normal organizational adjustments and optimizations in the past, present and future, continuously improving organizational efficiency and professional capabilities, thereby providing customers with better services and value. At the same time, all Meicai's business cities are operating normally." (E-commerce News)


3. Meituan’s “Spring Festival” New Year’s Goods Festival Zone is launched


On January 11, yesterday, Meituan Grabs’ “No Closed for the Spring Festival” New Year’s Goods Festival Zone was officially launched. This New Year’s goods zone will last until February 15, and there will be more than 4,000 products for "no closing during the Spring Festival", including more than 1,000 fruit, vegetable, meat, eggs and milk products. At the same time, Meituan Maicai is constantly expanding its "fresh and lively home" service. From January 19 to February 7, in addition to jumping shrimp and slap abalone, consumers can also purchase Boston lobster, Russian king crab, green paste crab, bread crab, swift crab and other large seafood products at Meituan Map Grocery. (E-commerce News)


4. The Beijing-Xi New Year Festival launches "No Closed on Spring Festival" in 100 Cities


On January 11, Jingxi, a life consumption mall under JD.com, said that on the eve of Labaku, Jingxi joined hands with nearly 300 major source industrial belt merchants, well-known brands, local specialty time-honored brands and small and medium-sized stores in millions of communities to launch a 40-day New Year Festival. Jingxi will focus on community life scenarios, relying on the million-dollar store group based in the community, and build multi-scene and multi-mode consumption channels such as in-store, home delivery, pre-sale and self-pickup for users based on LBS. In addition, Jingxi will also launch activities such as "Receive red envelopes every day and share 300 million New Year's money" to issue red envelopes and physical items. (E-commerce News)


Internet news


5. JD Logistics launches a public welfare campaign for the Spring Festival, which is expected to cover 300,000 Spring Festival travelers.


According to January 11, JD Logistics recently launched the fifth "Jingxin for You, Send Love Home" large-scale public welfare care action for the Spring Festival. At the same time, on the way home during the Chinese New Year, JD Logistics prepared tens of thousands of epidemic prevention packages and distributed them for free at airports, railway hubs and other people's traffic distribution centers. The event is expected to cover 300,000 Spring Festival travelers. (E-commerce News)


6. The annual list of Douyin e-commerce rankings in 2021 is released

According to January 11, the annual list of Douyin e-commerce rankings in 2021 was released a few days ago. According to the analysis of the portraits of product buyers in 2021 by the Arithmetic E-commerce Research Institute, Guangdong, Jiangsu and Zhejiang, which have fast-growing economic development, ranks among the top three, and consumers in Shandong, Henan and Sichuan are all ranked 4-6. Another data shows that with the focus of mobile consumption habits and the enrichment of product categories, shopping in Douyin e-commerce is no longer the "exclusive love" of "high-tier cities". According to Douyin e-commerce data, in 2021, among the good products that experts have brought more than 5,000 goods, 50% are the top foods in the food industry. (E-commerce News)


Cross-border newsletter


7. Australian e-commerce "Umall Today's Selection" received the first round of financing of tens of millions


According to January 11, it is reported that the e-commerce "Umall Today's Preferred" under Australia Today Media Group announced that it has completed a seed round of financing of tens of millions of yuan. This round of financing will be mainly used to deepen the Australian market, optimize data infrastructure, improve logistics services, and recruit more talents. According to official reports, Umall Today Youxuan is an online shopping service platform mainly for overseas Chinese and international students and other user groups, focusing on e-commerce sales and "same-day delivery" food delivery services. (E-commerce News)


8. European and American live e-commerce "Crossing Media" completed a angel round of financing of tens of millions of yuan


According to 36Kr, the live e-commerce service company "Crossing Media" has completed an angel round of financing of tens of millions of yuan within four months of its establishment. It is understood that Crossing Media was established in Los Angeles, USA. It takes live broadcast as its core business model to serve new Chinese brands to go overseas across borders, and also serve local e-commerce and internationally renowned brands in Europe and the United States, helping brands to efficiently reach target consumer groups on video social platforms such as TikTok, and build a brand overseas marketing and sales system. At present, Crossing Media has completed its layout in Los Angeles, the United States, London, and Shenzhen, China, and has built nearly 30 live broadcast rooms, serving hundreds of overseas brands in the United States, the United Kingdom and China. (E-commerce News)


9. Shopee releases 2022 Spring Festival holiday arrangements


According to January 11, today, Shopee issued a notice on the 2022 Spring Festival holiday. Among them, for SLS warehouses and carriers, Shopee's holiday arrangement is: South China Warehouse (Dongguan) suspends services from January 31 (New Year's Eve) to February 2 (the second day of the Lunar New Year). During the holiday period, the warehouse can receive goods (seller's own delivery, express delivery, Huolala, etc.), but it will not be processed in the warehouse and will return to normal on February 3. In addition, Yiwu Cang, Shanghai Cang and Quanzhou Cang work normally during the Spring Festival. The Hong Kong warehouse will be delivered from 4 pm on January 31, and will be suspended from February 1 (the first day of the Lunar New Year) to February 3 (the third day of the Lunar New Year); and will return to normal on February 4. (E-commerce News)


10. eBay adjusts SpeedPAK freight rates for each route to take effect on January 12


According to the eBay WeChat official account, starting from January 12, 2022, Beijing time, Orange Union will adjust the freight rates for shipments from mainland China and Hong Kong under SpeedPAK cross-border logistics solutions.

It is understood that the freight for standard packages has been adjusted in the United States (including live), the United Kingdom (including live), Germany (including live), France (including live), Italy (including live) and Spain. Specifically, the destination country originated from mainland China is the United States (including charged), with a weight range of 0-31,500 grams, the delivery service fee is 155 yuan per kilogram, and the operating fee is 17.5 yuan per kilogram; the delivery service fee is 106.4 yuan per kilogram, and the operating fee is 17.6 yuan per kilogram. (E-commerce News)


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