Evening News: Taobao Live: During the 3.8 promotion period, female products from Diantao short video increased by 2757% year-on-year; WeChat video account window restricts access conditions for personal stores and mini-program merchants; Secoo officially connects to WeChat payment e-commerce collection and payment; Cambodia will impose cross-border e-commerce value-added tax from April; Cainiao has launched the Korean distribution center and card route for the first time...
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1. Taobao Live: During the 3.8 promotion period, female products from Diantao short video increased by 2757% year-on-year
March 18th news, today, Taobao Live ON MAP and Taobao List released the "Circle First, New Products Breakthrough - Taobao Live 3.8 Big Promotion Consumption Trend Report". Judging from the market data, the transaction amount of Taobao live broadcasts showed a significant increase during the Tmall 3.8 festival, and Taobao live broadcasts still showed a strong growth trend. In addition to purchasing in the live broadcast room, this year's Tmall 3.8 Festival, girls began to "plant grass" with each other in short videos. Diantao data shows that Diantao's short video women's products increased by as much as 2757% year-on-year. Judging from the ranking of live broadcast room categories, beauty, women's clothing, and jewelry are still the top categories for live broadcast room consumption. (E-commerce News)
2. Secoo officially connects to WeChat Pay e-commerce receipt and payment
On March 18, Seku recently officially connected to WeChat Pay e-commerce, and merchants on the Seku platform can also become second-level merchants. After that, when the user purchases the merchant’s products on the Secoo platform, the payment will directly enter the merchant’s account of the e-commerce payment. After collecting commissions on the Seku platform through the account split interface, the merchant can directly obtain the funds. (E-commerce News)
3. WeChat video account window restricts access conditions for personal stores and mini program merchants
According to the Webmaster's Home, on March 17, the Video Account officially issued two announcements, stopping the provision of window services to individual main stores and mini-program merchants with "unupgraded custom version trading components". Both announcements will come into effect on March 25, 2022. It is understood that from March 25, mini-program merchants who have not entered the video account window need to use the "upgraded version of video account scenario access process", while merchants who have already entered the video account window need to complete the upgrade of the "customized version of transaction components" before June 30, 2022. (E-commerce News)
4. Taobao Live organized the first Internet Marketer Certification Examination
According to reports on March 18, it is reported that recently, Taobao Live and Alibaba Certification jointly organized a Level 4/Intermediate Worker Certification Examination for Internet Marketing Staff. Taobao Live has also become the first live e-commerce platform to organize Internet Marketer certification exams. Among them, the practical examination is undertaken by Taobao Live App, and related assessment tasks are set based on the three professional requirements of work preparation, live broadcast marketing, after-sales and review, and the actual live broadcast operation process. (E-commerce News)
Internet news
5. News says that Alibaba layoffs in 2022 local life are the hardest hit areas and still expands its recruitment
According to 36Kr, it was learned from many people close to Alibaba that from the end of last year to the present, some of Alibaba's business groups have been continuously reducing their personnel. Recently, some business units have received layoff instructions allocated by the group, and layoffs will be implemented in proportion. Secondly, Hema and Taocai also have a certain proportion of personnel optimization. However, Taobao e-commerce has not affected it, and its operations, R&D and other positions are still being recruited; in addition, Alibaba Cloud and Cainiao Logistics are not within the scope of this layoff, but the HC of Alibaba Cloud's main departments has been frozen. (E-commerce News)
6. Mafengwo starts spring promotion and play locally and 50% off for surrounding games
On March 18, Mafengwo recently launched the "Spring Promotion" to target users' spring outing needs and launched local and surrounding tours. It is reported that tourists log in to Mafengwo and enter the event page to receive a "Spring Outing Gift Package" worth 888 yuan; from March 18 to 27, users can participate in the limited-edition 100 yuan coupons that can be used for over 101 yuan per day; from April 3 to 5, they can purchase super value expansion coupons to enjoy the benefits of double the amount expansion. Coupons received or purchased can be deducted in multiple categories such as free travel, local tours, tickets, hotels, etc. (E-commerce News)
Cross-border newsletter
7. German B2B online retailer Profishop receives $35 million in financing
March 18th news, according to foreign media reports, German B2B online retailer Profishop received US$35 million in a new round of financing led by Tiger Global. It is understood that Profishop was established in 2012 and currently operates in 13 countries. The Profishop platform provides more than 1.5 million products to professional users of construction, trade and industry, divided into operation and storage equipment, office supplies, agricultural supplies, construction and handicrafts, industrial supplies, etc. Profishop itself does not provide products, but cooperates with about 1,600 dealers. The products placed by users are shipped directly by their respective manufacturers, which shortens delivery time. (E-commerce News)
8. Cambodia will impose cross-border e-commerce value-added tax from April
According to the Cambodia China Times, Cambodia will impose value-added tax on cross-border e-commerce from next month. All foreign e-commerce companies must register under the "simplified value-added tax registration" mechanism before April 1, otherwise they will bear legal consequences. According to Guan Weibao, director of the Cambodian International Taxation Bureau, as of March 17, a total of five large foreign e-commerce companies have conducted tax registrations, including Microsoft and TikTok. According to Cambodia regulations, foreign e-commerce business annual revenue in Cambodia exceeds 250 million Cambodia's currency, or the turnover exceeds 60 million Cambodia's currency for three consecutive months, if it needs to register with the IRS and make monthly tax declarations. (E-commerce News)
9. Indian e-commerce Meesho Holi Festival promotion record: order volume exceeds 14 million
According to AMZ123, Indian social e-commerce Meesho recently stated that in the three-day Holi promotion, its order volume exceeded 14 million, exceeding the order peak at the Diwali promotion last year. Some sellers said that they achieved a sales increase of 5 times in this Holi promotion. It is understood that nearly 80% of the orders come from Amravati, Aurangabad, Faizabad, Muzaffarpur and Silchar, and the hot-selling categories include jewelry, footwear, electronic products and clothing. Founded in 2016, Meesho currently offers over 77 million products. In 2021, more than 71% of new Meesho users come from the 3rd or above market in India. (E-commerce News)
10. The first time anime starts the Korean distribution center and the route of the train
According to the Logistics News, on March 17, Cainiao officially launched the distribution center and the route located in the South Korean distribution center to help cross-border parcels be delivered to Korean consumers efficiently and safely. This is the first distribution center and first pick-up route for the lottery in South Korea. It is reported that the Korean distribution center launched by Cainiao this time is only 1 hour's drive from Seoul, South Korea, and the warehouse is equipped with automatic assembly lines, small distribution equipment and other intelligent logistics equipment. (E-commerce News)
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