Evening information: TikTok App tests the first-level entrance for "planting grass"; Zhejiang Province's first Alibaba "customer service county" settled in Jinyun, Lishui; Kuaishou: In December 2021, more than 520,000 fraud accounts such as private order transactions were punished; Yiwu Rakumart's cross-border e-commerce platform South Korea Station was officially launched; Seku.com was filed for bankruptcy and reorganization and has been frozen for a total of 153 million shares...
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E-commerce newsletter
1. TikTok App Test "Grass Planting" Level 1 Entrance
According to Tech Planet on January 5, recently, the Douyin App tested the first-level entrance for "planting grass", which is located at the default original "same city" location on the homepage. Currently, the second-level grass planting is parallel to the entrances of the same city and learning, and share an entrance. According to reports, content planting may become one of the next development directions of Douyin. An insider revealed that a project team for research on Xiaohongshu has been established within Douyin. In addition, at the end of last year, Douyin also released a picture-text grass planting plan to provide support for 100 million traffic. (E-commerce News)
2. Douyin e-commerce cracks down on e-commerce orders, letter speculation and false transactions
It is reported that for merchants and experts who have false transactions, Douyin e-commerce will deal with it in a gradient manner according to its severity, including but not limited to closure and rectification, deduction of margins and liquidation, etc.; a total of 72,756 illegal merchants were punished in the year, of which 1,344 were cleared; a total of 17,615 illegal experts were dealt with. For buyers participating in order brushing, the platform will grant a certain degree of authority according to the rules, including self-evaluation and restriction of order placing; a total of 152,000 buyers will be punished in the annual total. (E-commerce News)
3. Zhejiang Province's first Alibaba "customer service county" settled in Jinyun, Lishui
According to Lishui Daily, recently, Alibaba Group's Star Plan - Alibaba Group's "Customer Service County" project signed and settled in Jinyun County, Lishui City, Zhejiang Province. This is the first "Customer Service County" project signed and implemented in the province. The "customer service county" project is expected to be put into operation in March this year, and the implementation of the project will create more than 200 jobs for Jinyun. According to reports, "customer service county" is Alibaba Group's innovation in digital employment model under the epidemic. Data shows that in 2020, Jinyun achieved online retail sales of 12.96 billion yuan, the first county in the city to exceed 10 billion yuan. (E-commerce News)
4. LANVIN Langfan has settled in JD to open an official flagship store
According to January 5th, today, the official flagship store of French fashion brand LANVIN Langfan opened on JD.com. At the same time, LANVIN Langfan's 2022 New Year limited capsule series was first released on the JD platform on all channels, and classic ready-to-wear, bags, shoes and accessories series were also sold simultaneously. Zhao Xiaojing, managing director of LANVIN Asia Pacific, said that she hopes to use the professional support of JD platform to further improve the brand's e-commerce layout and promote the diversified development of the brand. It is understood that at present, more than 300 luxury brands have opened official flagship stores on JD.com. (E-commerce News)
Internet news
5. ByteDance launches "Douwen Novels" to lay out the paid novel market
According to Tech Planet, ByteDance is testing paid novels on a small scale and recently launched the "Douwen Novel". Douwen novels are mainly online novels, including subdivided themes such as fantasy, history, fairy tale and city. It is worth noting that as of now, Bytes has created a matrix of paid novel products that have begun to take shape, including Douwen Novels, Changdu Novels, Fanyu Novels, Xiaoyao Novels, Jiudu Novels, Changdu Novels, and Changdu Novels. There are two products, including Cuiguo Novels and Bingke Novels, which have not yet been launched. (E-commerce News)
6. Kuaishou: More than 520,000 fraudulent accounts such as private order transactions were punished in December 2021
The community security and risk control team analyzed the data and found that most of the above fraudulent methods were traffic fraud. After the illegal and criminals found the target, they often guided them to third-party social platforms to commit fraud. Kuaishou said that the platform has zero tolerance for illegal and criminal activities such as fraud, and the community security and risk control teams will continue to promote community governance and jointly crack down on fraud and crime. (E-commerce News)
Cross-border newsletter
7. In 2021, the cross-border e-commerce import and export transaction volume of Ningbo Airport Port exceeded 1 billion yuan for the first time
According to the news on January 5, data disclosed by the airport customs of Ningbo Customs showed that in 2021, the annual import and export trade volume of cross-border e-commerce at Ningbo Airport Port exceeded 1 billion yuan at the end of November, an increase of 247.7% year-on-year. At present, the relevant business volume is still steadily increasing, especially the cross-border e-commerce export business has increased by nearly 13 times compared with the same period last year. (E-commerce News)
8. Yiwu Rakumart cross-border e-commerce platform South Korea Station is officially launched
On January 5, according to the WeChat official account "Yiwu Release", today, the B2B cross-border overseas outbound platform Rakumart South Korea Station, a subsidiary of Yiwu Hedao E-Commerce Co., Ltd. (hereinafter referred to as "Hedao Company"), was officially launched.
In the future, Hedao Company will fully tap the dividends of RCEP policy, focus on making efforts in the field of clothing and textiles with the largest tariff reduction, strengthen the investment and investment work of merchants in Yiwu market, and provide new channels for more small and medium-sized merchants to expand the international market. (E-commerce News)
9. Seku.com has been frozen in a total of 153 million shares after filing for bankruptcy reorganization.
According to the news on January 5, Tianyan Check information showed that on January 5, Beijing Siku Trading Co., Ltd. added a new bankruptcy review case. The applicant was Chai Chenxu and the handling was the Beijing No. 1 Intermediate People's Court. Risk information shows that the company has hundreds of legal lawsuits, and most of the causes are shopping contract disputes. At present, the company has frozen a total of 153 million yuan in equity, and the companies whose equity is executed include Shanghai Seku E-Commerce Co., Ltd., Beijing Kuyin Financial Holding Technology Co., Ltd., Beijing Shezhe Culture Communication Co., Ltd., etc. (Yibang Power)
10. Search engine optimization plugin Yoast SEO will be launched on Shopify
According to January 5, recently, the search engine optimization plug-in Yoast SEO announced that it will be officially launched on Canadian e-commerce Shopify on January 18, 2022, to allow merchants to create better product pages.
According to reports, Yoast SEO is suitable for WordPress management system and is the most popular e-commerce plug-in. Yoast SEO for Shopify will provide the same features as WordPress management system, including descriptions of product titles and details pages in Google search and social platforms, and provide relevant chart feedback. It is understood that Shopify's Yoast SEO offers a 14-day free trial, and if the seller needs it, it will charge $20 every 30 days. (E-commerce News)
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