#Laogao E-commerce Newsletter# [E-commerce Evening News on December 29]

Evening information: Juhuasuan has 10 billion subsidies for college students to return to their hometowns during the Spring Festival travel rush; Shentong Express announced that it will not close during the New Year in 2022; news said that Diantao, a video sales platform under Alibaba, launched the "block" function; WeChat Video Account will launch the live broadcast reservation promotion function; Koala Haigou will take stock of the "Ten "Financial Management Packages" in 2021"...

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E-commerce newsletter

1. Juhuasuan’s 10 billion subsidy is launched for college students’ return train ticket subsidy

According to the news on December 29, according to the report of the World Online Business, Juhuasuan has recently launched a special subsidy project that specifically subsidizes college students' train tickets for returning home during the Spring Festival travel rush. This subsidy can be used in combination based on the discount on the purchase of tickets by China Railway Corporation with a student ID card. College students search for "university student subsidies" on the Taobao APP and can use the subsidy to purchase tickets as directed. It is understood that Juhuasuan has previously launched subsidies for plagiarism checking, subsidies for graduation luggage, and subsidies for driving license exams in response to the popular needs of the student group. (E-commerce News)

2. Shentong Express announced that it will not close during the New Year in 2022

On December 29, Shentong Express announced that it would launch a special guarantee service for "never close during the New Year" from January 30 to February 4, 2022, and provide regular services in other periods. Chen Bo, the general manager of Shentong Express, said that this year's non-closing has mainly undergone three major upgrades compared with last year: 1. Full coverage of service scope. Except for a few areas affected by the weather, epidemic situation and remote areas, the entire network provides services normally; 2. All service targets are open. All transfer centers, transportation vehicles and service outlets on the entire network are operating normally, tens of thousands of couriers stick to their posts, and the market, customer service and other support systems are online 24 hours a day. (E-commerce News)

3. Hong Kong stocks New Oriental Online fell by more than 17%, Yu Minhong started his first live streaming show

On December 29, Hong Kong stocks New Oriental Online fell in the morning, with an intraday decline of more than 23%. As of press time, the stock fell by 17.48% to HK$5.95. According to reports, last night, Yu Minhong, chairman of New Oriental Education Technology Group, launched his first live broadcast show on Douyin. 25 agricultural products were listed in the live broadcast room, including rice, flour, grain, oil, fresh fruits, New Year’s gift boxes, etc. At the same time, New Oriental also officially launched the live streaming platform "Oriental Selection". During this three-hour live streaming, Yu Minhong sold a total of 5 million yuan of agricultural products. Official data from Douyin showed that Yu Minhong ranked 16th on the list of hosts selling goods that night. (E-commerce News)

4. News says that Diantao, a video sales platform under Alibaba, has launched the "block" function

According to reports on December 29, it is reported that recently, Alibaba's video sales platform "Diantao" has launched the "block" function in full. The new function replaces the message module in the tab column at the bottom of the Dottao, and the original message function is stored in the upper right corner of the "My" page. According to reports, compared with Taobao shopping focusing on recommending experts to bring goods, the block focuses on displaying the real product evaluations of ordinary users. The content published and displayed in the block must be the content posted by the user after purchasing the product. (E-commerce News)

Internet news

5. Xianyu Divine Beast Figure officially launched for sale including "Baifrog", "Panda Dog", etc.

According to the news on December 29, according to the world's online merchant, the Xianyu Divine Beast figure officially started selling today. At present, users can purchase it by searching for "Xianyu Divine Beast Store" on the Xianyu App. The Xianyu Divine Beast series of figures consist of 5 divine beasts, namely: Belgian wooden board dog, wood frog, panda dog, flowered jacket dog and Congo long-necked cat. Among them, except for the wooden dog, which costs 29 yuan, the other styles are priced at 39 yuan, and the full set is 179 yuan. It is reported that the sales of Xianyu Divine Beast series of figures will be donated to the Beijing Aita Animal Protection Charity Foundation, and through its "Feeding Plan" charity project, it provides stray animals with pet food, etc., to help them survive the winter safely. (E-commerce News)

6. WeChat Video Account Online Live Broadcast Appointment Promotion Function

According to the news on December 29, according to "Jianshi", the video account recently launched the live broadcast reservation promotion function. This function will support live broadcast appointments for fan promotion merchants, and can view the number of appointment viewers brought by the invitee and the transactions of the invitee in the live broadcast room. It is worth mentioning that according to incomplete statistics, the video account has been updated at least 5 times in December alone, including: the video account launches the shopping cart for the mini program, the video account launches the "sales center", the official account can insert video account activities, the video account seizes the golden flow of the official account, the subscription account message Timeline, and the video account live broadcast appointment promotion new functions, etc. (E-commerce News)

Cross-border newsletter

7. Koala Haigou’s inventory of “Ten “Financial Management Packs” in 2021”

On December 29, Koala Haigou today reviewed the "Ten "Financial Management Packs" of 2021", including CHANEL 19, LV five-in-one, CELINE AVA underarm bag, DIOR saddle presbyopia bag and other 10 bags with the largest price increase this year. Among them, the CELINE ROMY price increased by as much as 95% compared with the beginning of the year, and the CHANEL CF price was 51,500 yuan at the beginning of the year. After the price increase twice this year, it was 62,700 yuan, an increase of nearly 22%. It is reported that since the beginning of this year, Koala Haigou has successively introduced famous Japanese medieval stores such as Dark House and RECLO, and launched classic medieval luggage, accessories, and watches. (E-commerce News)

8. DoorDash, the American takeaway giant, requires employees to deliver takeaways at least once a month

According to foreign media reports, recently, the US food delivery platform DoorDash announced that it will resume a project suspended during the epidemic, requiring all employees, including the CEO, to deliver takeout at least once a month. Under the company's "WeDash" plan, all non-delivery employees, including DoorDash office employees and engineers, must be at least once a month as a deliveryman. It is reported that the WeDash plan has been opposed by some employees, and some DoorDash employees posted anonymously on social platforms, complaining about DoorDash's move. (E-commerce News)

9. The number of sellers of Indonesian e-commerce Tokopedia this year increased by 1.5 times compared with last year

According to foreign media reports, the Hyperlocal "hyperlocal" plan implemented by Indonesian e-commerce Tokopedia has increased sales for Tokopedia by the end of this year, especially in western Indonesia. It is reported that Tokopedia's "hyperlocal" plan is tailored to the needs of each region of Indonesia, aiming to bring buyers closer to sellers, allowing consumers to shop more efficiently and provide the same growth opportunities for MSME sellers throughout Indonesia.

An internal survey by Tokopedia showed that the number of sellers on the platform increased by about 1.5 times compared with the same period last year, especially from western Indonesia. At the same time, the number of transactions increased by nearly 2 times year-on-year. Among them, the categories with the greatest demand are household goods, health and personal care, food and beverages, and electronics.

Marsetio Hariadi, manager of Verne Indonesia, said that Tokopedia is currently the main channel for its sales. They can complete 50 to 60 orders each month, with the number of transactions nearly 2 times higher than last year.

Ekhel Chandra Wijaya, senior director of external communications at Tokopedia, said the increase in transaction volume and number of sellers on Tokopedia is due to the number of activities or initiatives that Tokopedia's political parties have carried out since 2020. For example, Tokopedia successfully promoted the hyperlocal spirit of digitalization of traditional markets. In addition, Hyperlocal also invited MSME sellers from all over Indonesia to join Tokopedia to help them grow their online business.

Tokopedia said it will continue to fulfill its commitment to support MSME digitalization. Tokopedia will continue to cooperate with strategic partners in the future, constantly innovate, and bring the highest quality shopping experience to users. (E-commerce News)

10. South Korean retail giant New World will launch joint promotions with eBay's platform

According to foreign media reports, due to the epidemic in South Korea, South Korean retail giant Shinsegae has focused its business online to create synergies with the newly acquired eBay South Korea. Starting from January 1, 2022, New World will launch joint promotions with two e-commerce platforms operated by eBay South Korea, Gmarket and Auction, and the online fashion platform WConcept will also participate in attracting young customers.

New World's e-commerce platform SSG.com will offer a 10,000 won discount to consumers who purchase a certain number of items from its grocery retail subsidiary E-mart. Gmarket and Auction will provide e-coupons for specific categories every day, and WConcept will also issue discounted e-coupons. It is understood that as of the end of last year, SSG.com's market share was only 3%. In June this year, New World acquired eBay South Korea for US$3.9 billion. The acquisition was jointly completed by E-Mart and Naver, a subsidiary of New World. Naver will provide financial support for New World's acquisition of eBay South Korea. (E-commerce News)