#Laogao E-commerce Newsletter# [E-commerce Evening News on December 24]

E-commerce information: Douyin e-commerce has launched the "Winter Mountain Goods Festival" to help 16 provinces leave the village and enter the city; news says Shihuituan will close its Hunan business; Vipshop releases the 2021 beauty list; Ctrip: Since December, the proportion of intra-provincial travel orders and surrounding tours account for more than half; eBay has changed to more SKU items to publish "sales quantity" calculation method...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Douyin e-commerce starts the "Winter Mountain Goods Festival" to help 16 provinces get agricultural goods out of villages and cities

On December 24, today, the "Mountain Goods Headlines" agricultural assistance project launched the "Winter Mountain Goods Festival" event, and Douyin E-commerce opened an online zone to promote special agricultural products from 111 counties and cities in 16 provinces. Next, the official live broadcast room of Douyin Mall has a special mountain goods festival. The online special area of ​​the "Winter Mountain Goods Festival" will set up a theme day for "Mountain Goods Award", "Fruit and Vegetable Freshness", "Annual Grain Storing" and "Winter Health Preservation" to help quality agricultural goods leave the village and enter the city. (E-commerce News)

2. News says Shihuituan will close its business in Hunan

According to the news on December 24, according to the "Connect Insight", recently, several internal employees of Shihuituan revealed that "In the next two or three weeks, Shihuituan will shut down all grid warehouses in Hunan, and it is expected to close all businesses in Changsha by the end of the year." An internal employee of Shihuituan said that in fact, Shihuituan only retains the business in Changsha, and grid stations in other urban areas have been closed, "So closing Changsha is equivalent to cutting off the most critical part." Reports said that Shihuituan has rapidly laid off employees from its initial more than 10,000 employees to only more than 1,200 people. (E-commerce News)

3. Suning.com Xi'an epidemic prevention warehouse ships an average of 1.5 million pieces per day

On December 24, it was reported that in the face of the upgrade of prevention and control, Suning.com has upgraded its response capabilities to effectively ensure the orderly operation of epidemic prevention materials in Xi'an High-tech Zone. Recently, the average daily shipment volume of epidemic prevention materials has been about 1.5 million pieces, and the average daily delivery of more than 120,000 pieces, and the timely delivery rate has reached 100%. On December 23, Suning.com Logistics established a special group for anti-epidemic supply guarantee in Xi'an, actively allocating logistics service capacity, increasing the organization of commodity supply, and providing good logistics services. Suning.com also provides online video shopping guides and online one-on-one explanation services, allowing Xi'an citizens to "cloud" visit Suning.com. (E-commerce News)

4. Vipshop releases the 2021 beauty list

According to December 24, Vipshop recently released the 2021 beauty list, including "Annual Hot-Selling Beauty Brand List" and "Annual Hot-Selling Beauty Product List". According to Vipshop's 2021 beauty and makeup data, L'Oreal won the annual hot-selling brand championship, Perfect Diary and Winona won the runner-up and third place, while Kazilan, Yunifang, Banmu Huatian and Marumi also ranked in the top 10 list. It is worth noting that six of Vipshop's top ten cosmetic brands in 2021 are domestic brands. (E-commerce News)

Internet news

5. JD Liu Lu: JD pet growth rate in 2021 exceeds that of the industry

According to December 24, the 4th Pet New Domestic Products Conference recently concluded in Chengdu. Liu Lu, general manager of the pet business of JD Retail V Business Group, said in his keynote speech at the conference that now is the best era for domestic pets, and JD Pet will help the growth of new domestic brands in terms of user growth, product explosion, and omni-channel. According to Liu Lu, from 2021 to the present, JD Pet has achieved a growth rate of three times higher than the industry average. In 2022, JD Pet will use the power of the platform to help 50 brands complete the leap from newcomers to leading brands in the industry, and at the same time create 10 benchmark brands for user growth and incubate customized benchmark products. (E-commerce News)

6. Ctrip: Since December, more than half of the travel orders in the province and surrounding tours

12月24日消息，元旦假期将至，省内游、周边游成为疫情常态化防控下的主流出行方式。在周边出行订单中，汽车票预订量同比2020年增长63%，用车预订量增长28%。主题乐园的大热也带动了乐园附近酒店销量增长。例如，进入12月以来，北京环球度假区商圈5公里内的酒店订单量显著提升，最高周增幅达160%。在预订元旦假期赴主题乐园的游客中，亲子群体占据26%。90后、00后占比56%，80后占比33%。 （电商报）

Cross-border newsletter

7. EBay changes more SKU items to be published in "sales quantity" calculation method

On December 24, eBay issued an announcement stating that on December 15, 2021, eBay's global platform made a change, adjusting the display of sales volumes of multiple SKUs (stock units) items.  

Now, the number of items sold on the eBay platform will be displayed on the current online attribute (variation) item, not the number of items sold during the entire online period.  

eBay says that in the event that sellers make changes to items with specific attributes (which may be the result of item changes), the wrong sales quantity will not be displayed on the eBay platform. It should be noted that if the seller modify or deletes a certain item attribute, this change will have an impact on the item's publication. Recently, in order to help sellers plan their auto parts exports in 2022 in advance, the eBay category management team has released the 2022 eBay auto parts strategic category in combination with the advantages of overseas markets and China's supply chain.

It is reported that the strategic category of eBay auto and motorcycle parts in 2022 covers 6 series and 300 sub-categories, covering 7 major eBay auto and motorcycle parts key markets. The core categories include automobile and truck parts, motorcycle parts, ship parts, ATV UTV parts, snowmobile parts, car tools and equipment. (E-commerce News)

8. Amazon becomes the second most popular platform in Spain

According to foreign media reports, according to research surveys by OCU, the most popular e-commerce platform in Spain between July 2020 and June 2021 was Amazon, followed by AliExpress and El Corte Inglés.

The survey pointed out that 28% of the transaction volume was concentrated on Amazon, while AliExpress and El Corte Inglés accounted for 9% and 6% respectively. In addition, 70% of respondents expressed great satisfaction with the shopping experience, and only 5% of buyers expressed great dissatisfaction.  

According to OCU data, the websites that respondents were more satisfied with were Madrid-Hifi, Apple, Nespresso and Perfumes.com; and the stores that customers were most dissatisfied with were Tiendaazul, AliExpress, Wish and Banggood. (E-commerce News)

9. AliExpress releases the 2021 annual content live merchant list

According to December 24, recently, AliExpress released the "2021 Annual Ceremony AliExpress Content Live Merchant List", covering the live sales, live broadcast sessions, number of live broadcast fans, short video interactions, official and expert live broadcast rooms and other ranking information. format-jpg format-jpg It is understood that at present, AliExpress provides merchants with a variety of interactive gameplay such as feed streams, merchant live broadcasts, official/expert live broadcasts in short videos and live broadcasts.  

In terms of business live broadcasts, AliExpress has built a full fan marketing link for merchants from "simultaneous translation, fan recall, live broadcast interaction, and guided conversion". At the same time, AliExpress helps cross-border merchants achieve live broadcasts more easily, helping merchants accumulate store fans and promote traffic conversion in a low-cost way. In the live broadcast event launched by Xiaomi, sales of single products exceeded US$1 million.  

In terms of official/expert live products, AliExpress Live has opened multiple official live broadcast columns for different countries and launched marketing activities such as "limited time crazy grabbing". The platform has hundreds of cross-border and local anchor experts in multiple languages ​​such as Britain, Russia, Portugal, Western and French, covering multiple categories such as 3C digital, home electronics, beauty and clothing.  

In terms of feed, AliExpress said that Feed is the global content shopping guide field of AliExpress, integrating high-quality content created by users, experts, merchants and other parties. The rich media form of pictures, texts and short videos provides overseas consumers with more comprehensive and real shopping information, and is the most important "content planting base" on the site. At present, AliExpress merchants around the world have attracted a large number of users to pay attention to the store, plant grass and purchase store products by creating short video content in the feed, providing merchants with more diverse shopping guide channels and more store-specific operating space. (E-commerce News)

10. Dunhuang.com adjusts some business services during the New Year's Day 2022

On December 24, Dunhuang.com issued a notice on adjustment of some business during the 2022 New Year's Day in Dunhuang.com (hereinafter referred to as the announcement). The announcement shows that during the New Year's Day holiday in 2022 (January 1-January 3), Dunhuang Network's business services will be adjusted. In terms of stocking period, if the original shipment is from January 1 to January 3, 2022, it will automatically be postponed to January 4, 2022. In terms of settlement business, due to the adjustment of bank processing business time, settlement of US dollars and RMB will be suspended from January 1 to January 3, 2022. It will return to normal starting from January 4, 2022. (E-commerce News)