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What are the characteristics of the popular products created by Taobao?

2018-11-05

  As the name suggests, the so-called hot products are large traffic, high sales, high popularity, high ranking, and most importantly, high conversion. As we all know, if a store has a hot baby, it has a powerful tool to increase traffic, and the conversion rate of online stores will no longer be a problem. Therefore, many small and medium-sized sellers want to create hot products, but creating hot products on Taobao is far from simple as imagined. First of all, you must choose the best Taobao products, which is the basis for success.

  Opening a Taobao store has a hit product, which can be said to be half successful. Popular products can not only reduce your inventory, but also bring more free traffic, increase the overall turnover and popularity of the store, and drive the sales of other babies. You need to know these to create a hit product. What are the characteristics of popular products?

  1. Grab the buyer's eyeball as soon as possible

  If our products can attract customers' attention at the first time or attract buyers' attention. Then this is very important for creating hot products, so they will click on your baby; the higher the click rate, it means that the buyer accepts and loves the baby, and the easier it is to create hot products.

  2. Let buyers pay quickly

  Buyers are still unable to satisfy themselves after placing an order, because they may re-select after placing an order, so quick payment is the king. This truly shows that the baby is really recognized by buyers, with high conversion and high sales, which is more beneficial to making a hit product.

  3. Good quality

  If the quality of our products is not up to standard, then the buyer will give us bad reviews when receiving the product, which will have a great impact on the creation of popular products. The most important thing for a hit product is to look at the quality. The uniqueness of the product is just a selling point. Only good quality can win a good reputation, bring secondary purchases, and increase repurchase rates.

  4. Make buyers want to buy

  Many buyers will compare and buy orders before placing an order. If this product has potential for hits, then the number of additional purchases of his collections will definitely be very high. The conversion accounts for a large proportion, laying the foundation for the medium-term outbreak.

  From the characteristics of popular products, we can understand that creating popular products is a circular marketing process. During the whole process, preliminary preparations become crucial. Among them, the selection and promotion of hot products are the key factors that determine the success or failure of hot products. After successfully creating a hit product, sellers can get more benefits from this cycle of cycles.


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