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Seven points of product and three points of operation! Understand these underlying logics and quickly master cross-border e-commerce!

2021-12-13

Cross-border e-commerce is now the most asymmetrical area of ​​information, including language, currency, culture, and living habits, many asymmetry. There are many opportunities to come out in this asymmetric process.



When the country is already a red ocean, there are still many blue oceans to be found abroad. Because e-commerce is developing relatively fast in China, there are bound to be many opportunities for information asymmetry overseas.


Faced with market differences, if you want to do cross-border e-commerce, several problems need to be solved:


First , know whether your products are suitable for the target market? Can you find a market that suits your products?

Second , we need to understand the rules of the platform. It is different from many operating methods in China's Taobao and Tmall. Cross-border e-commerce must adapt to the rules of foreign platforms.

Third , there are professional operation personnel. The logic at the operation level is the same, but there are also different ones. Cross-border e-commerce is born with requirements for talents, such as passing the language.



There are five obstacles next, "fortune", "closure", "inspection", "remittance", and "tax".

"Transport" means transportation. Domestic e-commerce is very simple. As long as there is goods in the warehouse and the order is available, the shipment is enough. Cross-border e-commerce must specifically find service agencies for shipping abroad. Some may have to be shipped directly, while others may be placed in overseas warehouses, transported from domestic to overseas warehouses, and from warehouses to customer locations.

"Custom" means passing the customs . One thing you have to export, you have to pass the Chinese customs, and the other thing you have to enter the customs. Pass the customs of the local country, and whether the product meets the requirements, is this thing you have to encounter.

"Closing" and "inspection" are put together . Does the products comply with the import rules of the local country. For example, there are relevant standards for making children's products. They are rarely encountered in China and are encountered in cross-border e-commerce.

The fourth "reward" is to do cross-border e-commerce. All you receive is foreign currency. When you take back this currency, you not only have profits, but also costs. You also have to purchase and pay for the goods, pay wages and freight to the team. The country has corresponding regulations on foreign exchange exchange. How to reasonably and legally take back the money and use it in this process is also a problem that cross-border e-commerce needs to solve.

The fifth "tax" is that compared with the taxes of domestic e-commerce, cross-border e-commerce is more troublesome. It not only needs to solve the problem of domestic companies paying taxes, but also needs to solve the problem of tariffs. It even encounters trade wars, difficulties, and tariffs.

Although there are many difficulties, it is a good time to do cross-border e-commerce. One is that the opportunity for information asymmetry still exists, the other is the amplification function of international trade, and the other is that there is a gap between many foreign e-commerce platforms and many e-commerce practitioners compared with domestic ones.

There is a saying in the cross-border e-commerce industry, "Domestic e-commerce is divided into three parts, products are divided into seven parts, and cross-border e-commerce is divided into seven parts, products are divided into three parts . " As long as you find the right product and as long as you operate at a normal level, you can sell it. Cross-border e-commerce is a new cause and new opportunity for more than ten years. E-commerce brothers and traditional entrepreneurs must seize cross-border opportunities!

The trend of cross-border development, whether it is factory to cross-border, domestic e-commerce to cross-border, and sellers who are currently seeking new breakthroughs and new developments across borders, they can find connections, resources and information to meet their needs in the Laogao Cross-border E-commerce Club.


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