Evening News: News said that Taobao search internal test is open to the entrance to browse; Vipshop's anniversary 24-hour battle report: "Vippine Quick Grab" sales increased by nearly 40% year-on-year; Mogujie opened the Double 12 year-on-year fan festival; Fliggy: More than 10 airlines on Double 12 Double 12 launched "Flying Flying", air ticket card and other products; UPS opened the world's first logistics innovation center in the Asia-Pacific region...
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E-commerce newsletter
1. The news says Taobao search internal test is open to the entrance for shopping
According to Yibang Dynamics, Taobao Search is testing the opening entrance for shopping. At present, some merchants have conducted internal testing, and some consumers have obtained internal testing qualifications. It is reported that when users use Taobao search, a column of browsing will appear in the search results tag. After clicking to enter, all browsing videos of related search keywords will be aggregated on the result page. Click to enter the video with links and you can directly purchase it. It is understood that Taobao launched a content platform to browse at the end of November 2020, which is located on the second tab of Taobao App. Data shows that after a year of development, Taobao has exceeded 250 million monthly active users. (E-commerce News)
2. 24-hour report on the anniversary of Vipshop: "Vippine Quick Grab" sales increased by nearly 40% year-on-year
According to news on December 10, Vipshop released its 12.8th anniversary celebration results today. Data shows that in the first 24 hours of the event store celebration period, the sales of Vipshop's ace column "Vippine Quick Grab" increased by nearly 40% year-on-year. At the same time, sales of multiple brands achieved leapfrog growth, with MXDC SPORT increasing by more than 10 times year-on-year, and sales of big brands such as URBAN REVIVO, Kiehl's, and Goo.n increased exponentially. (E-commerce News)
3. Daily Youxian Smart Vegetable Market Business Expands to 20 Cities across the country
According to the report on December 10, according to "i Dark Horse", recently, the Daily Youxian Smart Vegetable Market and Nanchang Qianwanjia Market Management Co., Ltd. officially started cooperation. The two parties will jointly operate several vegetable markets located in Yingtan City and Shangrao City, Jiangxi Province, and provide smart operation solutions for local vegetable markets through digital means to promote the intelligent upgrade of traditional vegetable markets. It is understood that through this cooperative operation, the scale of MissFresh Smart Vegetable Market will be further expanded, covering 20 cities across the country, becoming the second curve of its long-term development. (E-commerce News)
4. Mogujie starts Double 12 Year-end Fan Festival
On December 10, Mogujie recently opened the Double 12 Year-end Fan Festival with the theme of "Pampering You to the End". The event covers multiple categories such as clothing, medical beauty, big health, jewelry, mother and baby. It is understood that Mogujie's "12.12 Year-end Fan Festival" is committed to creating an annual user welfare carnival and assisting the rise of new top anchors. From December 7th to 12th, fans can receive large "love" red envelopes of up to 88 yuan for the entire platform and anchors. (E-commerce News)
Internet news
5. Fliggy: More than 10 airlines on Double 12 will launch products such as "Flying Flying", air ticket card and other products
According to December 10, during this year's Double 12, more than 10 airlines including China International Airlines, Shandong Airlines, China United Airlines, Sichuan Airlines, Capital Airlines, Tianjin Airlines, Shenzhen Airlines and other products launched "Flying Flying" and air ticket cards on Fliggy, and some of them have officially started to be sold. In addition to the classic popular product "Flying Free", business class cards and air ticket cards have also become the highlights of the new transportation products of Double 12 this time. It is reported that during this year's Double 11, Fliggy created the first airline ticket card for multiple airlines, multiple routes and multiple cities. After purchasing, consumers can make an appointment to redeem tickets for any of the 14 airlines. (E-commerce News)
6. TikTok issued an announcement on outdoor live broadcast governance and has punished nearly 40,000 illegal accounts
On December 10, Douyin issued an outdoor live broadcast governance announcement yesterday stating that since June 2021, according to the "TikTok Live Broadcasting Code", Douyin Live has imposed gradient penalties on accounts that violate other people's privacy, street sensation, and forcibly harass others in outdoor live broadcasts depending on the degree of violation, and a total of 39,743 illegal accounts were punished. Douyin said that Douyin Live has always strictly protected personal privacy, advocated the values of equality, friendship, positive and healthy, always adhered to the high standards and high requirements of platform governance, and will continue to strictly resist outdoor live broadcast violations. (E-commerce News)
Cross-border newsletter
7. "2021 Douyin E-commerce Overseas Popular Products Insight Report" released
The report also shows that the proportion of consumers with overseas brand products is the highest, the proportion of consumers under 40 years old is the largest, the proportion of consumers with bachelor's degree or above is the highest. More than 57% of consumers have a certain understanding of overseas brands, and 41% of consumers do not know much about overseas brands, indicating that there will be a big blue ocean for overseas brands in the future. (E-commerce News)
8. Report: Most of Amazon’s new warehouses are built in communities of color
According to a survey conducted by Consumer Reports, Amazon is expanding its warehouse network at an extremely fast pace and it builds most of its warehouses in communities of color. According to CR data, 69% of Amazon warehouses in the United States are located in communities with a higher proportion of residents of color, and the same is often true in other urban areas. In addition, 57% of neighborhoods near Amazon warehouses have more low-income residents. The opposite is true for Whole Foods and other Amazon retail stores, which are located in wealthier, more white neighborhoods in cities, mostly away from Amazon’s operating warehouses. (E-commerce News)
9. UPS opens the world's first logistics innovation center in Asia-Pacific
On December 10, UPS announced today that it will open the world's first logistics innovation center - UPS SCS Asia Pacific Innovation Center in Singapore, connecting Asian companies with emerging logistics technologies. According to reports, the innovation center consists of a dedicated area, which includes a warehouse model for simulation and demonstration of the latest technology, and a dedicated real warehouse area for practical pilot cooperation with customers. UPS sets the Innovation Center as a test bench to explore and implement new technologies that have not yet been deployed at scale. At present, UPS has cooperated with technology partners to integrate innovations such as autonomous mobile robots, radio frequency identification and drones. (E-commerce News)
10. Dutch grocery delivery platform Pieter Pot completes 9 million euros financing
According to foreign media reports, Dutch grocery delivery startup Pieter Pot recently raised 9 million euros in a round of financing. Pieter Pot is currently active in the Netherlands and Belgium, and the company will use the financing to accelerate its expansion, hoping to expand its business to more European markets. It is understood that Pieter Pot was founded in 2019. Through the company's website, customers can order groceries such as olive oil, cookies and peanut butter, and these groceries can be shipped in glass jars. (E-commerce News)
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