#Laogao E-commerce Newsletter# [March 3 E-commerce Morning News]

Morning information:

1. The scale of short video users in my country reached 1.012 billion yuan, an increase of 8.3% year-on-year;

2. Taobao and Tmall Home Decoration and Home Furnishing 2023 strategy upgrade, focusing on five major directions;

3. Xianyu releases a new version of the inspection treasure;

4. Bilibili’s e-commerce and other revenue in 2022 will be 3.1 billion yuan;

5. Shopify adds 2 new inventory statuses: existing products, unsold products...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Taobao and Tmall Home Decoration and Home Furnishing 2023 strategy upgrade, focusing on five major directions

On March 3, Feng Chi, general manager of Tmall Home Decoration, Taobao Industry and Operations Development Center, recently released the "Taobao Tmall Home Decoration 2023 Strategy Upgrade". The upgrade will focus on five major directions: new merchants, new supply, good goods, good prices, good content and good services. Price power projects are the key projects that the industry focuses on in 2023; live broadcasts and short videos will be the biggest opportunity entrances to help merchants achieve user and business growth in the future; pay more attention to consumers' logistics service experience on the platform, pay attention to DSR, pay attention to user performance and service certainty. (Qianniu Headlines)

2. The scale of short video users in my country reached 1.012 billion yuan increased by 8.3% year-on-year

On March 2, the China Internet Information Center released its 51st "Statistical Report on the Development of China's Internet". The report shows that as of December 2022, the number of Internet users in my country reached 1.067 billion, an increase of 35.49 million from December 2021, and the Internet penetration rate reached 75.6%. As of December 2022, the number of short video users in my country reached 1.012 billion, an increase of 8.3% year-on-year, and the user usage rate was as high as 94.8%. In the five years from 2018 to 2022, the number of short video users increased from 648 million to 1.012 billion, with annual new users exceeding 60 million. Among them, in 2019 and 2020, due to multiple factors such as the epidemic, technology, and platform development strategies, the annual new users reached more than 100 million. (China Internet Network Information Center CNNIC)

3. TikTok will launch the "Cloud Wedding Expo" event

From March 3 to April 5, the "Cloud Wedding Expo" event will be launched on Douyin, helping merchants quickly connect public and private domains, undertake more clue transformations, and helping the wedding photography industry achieve effective business growth. It is worth mentioning that this event Juliang Engine has also launched an incentive mechanism to encourage more wedding photography brand merchants to participate in live broadcasts. During the event, brand merchants that meet the participation threshold and achieve incentive goals will receive DOU+ coupon rewards and traffic support. (Juliang Engine Marketing Observation)

4. In 2022, there are 17.3 million rural online stores nationwide, becoming a live e-commerce company

In 2022, the number of rural online merchants (online stores) nationwide reached 17.303 million, an increase of 6.2% year-on-year, of which 5.732 million live e-commerce companies were included, accounting for 33.1%. In addition, in 2022, a total of 983 county-level comprehensive commercial service centers, 3,941 township "big gatherings" and 3,941 commercial centers were renovated. In terms of logistics and distribution, a total of 506 county-level logistics and distribution centers and 650 township express logistics stations have been built. 95% of administrative villages have achieved direct express delivery. At present, more than 1/3 of the county express delivery can be delivered from the county town to the village on the same day. (Yien.com)

Internet news

5. Xianyu releases a new version of the inspection treasure

On March 2, Xianyu released a new version of the inspection treasure today, which upgraded the three core keywords of "ability, service, and trust". The upgraded inspection treasure can identify more than 18 million idle products. Compared with the past, the number of brands that can be inspected has increased by 140%, and the inspection time will also be increased by 200%. The goods can be inspected in the warehouse within 8 hours. Minglang, general manager of Xianyu Service Operations, said that with this upgrade, Xianyu's inspection warehouse will increase to 24, from the seller sending inspection goods to the buyer receiving the goods, it used to take at least 5 days, but now it will be completed within 3 days at the fastest. (Webmaster's Home)

6. Five companies including Wishmai Technology jointly initiated the establishment of the "Fengtai District International Chamber of Commerce"

On March 2, the founding meeting and the first membership meeting of the Fengtai District International Chamber of Commerce in Beijing were held in Beijing today. At this conference, Sui Guodong, founder and chairman of WM Technology, was elected as the first president of the Fengtai District International Chamber of Commerce. It is reported that the Fengtai District International Chamber of Commerce will focus on the construction of five platforms, including enterprise service platform, learning and development platform, government-business communication platform, market expansion platform, and resource sharing platform. In addition, the Chamber of Commerce will establish multiple professional committees in the future to cover the main industrial directions of Fengtai District, continuously gather high-end global factors, and promote the Fengtai industry to leap to the high-end global value chain. (Worth buying technology)

7. Ctrip BOSS live broadcast Japanese GMV exceeds 23 million

On March 2, the Japanese cherry blossom viewing season is about to begin, and travel reservations for mainland Chinese tourists are gradually becoming popular. Ctrip data shows that since China and Japan resume issuing visas, the number of orders and consultations for mainland tourists to Japan have increased multiple times year-on-year. As of last week, the search popularity of "Japan" on Ctrip's platform increased by 169% year-on-year, and the number of air tickets and hotel orders booked by mainland passengers increased by nearly 7 times and nearly 10 times year-on-year respectively. On the night the Japanese government announced the relaxation of epidemic prevention testing for Chinese personnel entering the country, the search volume of Japanese products on Ctrip's platform increased by 76% month-on-month. (Pincheng Travel)

8. Bilibili's e-commerce and other revenue in 2022 is 3.1 billion yuan

According to March 2, Bilibili announced its fourth quarter and full-year financial report today. According to the financial report, in the fourth quarter of 2022, Bilibili's total net turnover reached RMB 6.1 billion, an increase of 6% compared with the same period in 2021; the net loss was RMB 1.5 billion, a narrowing of 29% compared with the same period in 2021; the adjusted net loss was RMB 1.3 billion, a narrowing of 21% compared with the same period in 2021. Specifically for business, Bilibili's mobile game revenue in 2022 was 5 billion yuan, a decrease of 1% from 2021; value-added service revenue was 8.7 billion yuan, a increase of 26% from 2021; advertising revenue was 5.1 billion yuan, a increase of 12% from 2021; e-commerce and other revenue was 3.1 billion yuan, a increase of 9% from 2021. (Bilibili)

9. Shell is reportedly considered withdrawing from Europe and moving to the United States

According to the Financial Times, Shell executives have considered moving the British-Dutch energy group to the United States. Wael Sawan, the new CEO of the oil and gas group, is one of many executives in 2021 discussing the advantages of bringing the company's listing and headquarter to the United States, according to people familiar with the matter. (Financial Times)

Cross-border newsletter

10. Shopify adds 2 new inventory statuses: existing products, unsold products

Shopify announced that in order to help merchants clearly grasp the inventory situation, Shopify's backend has added two new inventory statuses - existing products and unsold products. Existing products are all inventory stored by the seller at a location. Unsold products are the quantity of products retained by draft orders or reserved by the application. After this update, sellers can track store inventory more in real time and accurately through locations. The improvement of inventory management efficiency will help merchants reduce the occurrence of order loss, inventory misalignment, over-ordering, etc. (ENECNEWS)