#Laogao E-commerce Newsletter# [November 2 E-commerce Evening News]

Evening information: Tmall adjusts the requirements for the release of ordinary foods to change the shelf life requirements; JD.com’s first day on 11.11: JD.com’s hourly purchase of mobile phone communication equipment sales increased by more than 10 times year-on-year; DingTalk launches the 2021 "Double 11" enterprise service carnival; Russian AliExpress strategic investment in Zimai Information BAMBOOK; Shopyy enters Alibaba Cloud International Cloud Market...

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E-commerce newsletter

1. Tmall adjusts the standard for releasing ordinary foods and changes the shelf life remaining time requirements

According to November 2, Tmall issued a notice today, the platform plans to adjust the "Tmall Ordinary Food Release Standards" and make more detailed provisions on the production date and shelf life requirements of ordinary food products. For the original milk powder/complementary foods/nutritional products/snack categories, baby supplementary foods, baby snacks, infant nutritional products, infant condiments (new) and ordinary foods under the five other secondary categories, the remaining shelf life requirements are "must be greater than or equal to 120 days." This adjustment will take effect on November 8, 2021. (E-commerce News)

2. JD.com’s first day of 11.11: JD.com’s hourly mobile phone communication equipment sales increased by more than 10 times year-on-year

According to November 2, JD.com will start on October 31 at 8 pm on October 31. Computer, digital and household appliances services are popular, JD.com's hourly gaming laptop sales increased by more than 7 times year-on-year. The new Microsoft Surface Pro8 set a new record for Microsoft's brand hourly purchases, and household appliances sales increased by more than 10 times year-on-year. (E-commerce News)

3. Tmall Double 11 is on sale for half a day, 28 single products in the beauty industry sold over 100 million yuan

On November 2, Tmall Double 11 has just been on sale for half a day. Sales of 28 single products including Guerlain Recovery Honey, Helena Black Bandage, Ulike Freezing Point Hair Removal Device, Winonat Cream, Estee Lauder Small Brown Bottle Eye Cream, L'Oreal Purple Iron, Olay Spot Light White Bottle, etc. have exceeded 100 million yuan. At the same time, overseas brands Helena, Shiseido, Guerlain, Fresh, Uemura Shui, as well as 53 beauty brands including the new domestic brands Fauvism, Aiyi Bencao, Aitang, Quadi, and Zhuben have completed the sales of 20 days of last year's Double 11 as of 12 noon. In addition, sales of categories such as men's care, perfume and aromatherapy doubled year-on-year compared with last year. (E-commerce News)

4. Second-hand platform launches recycling subsidy discounts

According to November 2, Double 11 has officially started recently, and many secondary e-commerce companies represented by Xianyu, Zhuanzhuan, etc. have launched recycling subsidies and promotional activities. Xianyu and Tmall launched a "old-for-new" campaign for home appliances and mobile phone digital products. Recycling of old machines can receive a 20% recycling price increase subsidy, with a subsidy of 200 yuan for every 1,000 yuan. Qichacha data shows that as of the end of 2020, there were 121,000 second-hand transaction-related companies in my country. In 2020, there were nearly 20,000 newly registered second-hand transaction companies, an increase of 8.1% year-on-year, of which 4,800 new companies were added in the fourth quarter. (E-commerce News)

Internet news

5. DingTalk launches 2021 "Double 11" Enterprise Service Carnival

According to November 2, DingTalk recently joined hands with more than 150 ecological partners to launch the 2021 "Double 11" Enterprise Service Carnival. With DingTalk’s “Double 11” special event, corporate procurement costs can be reduced by up to 50%. It is reported that during this "Double 11", DingTalk and its ecological partners launched multiple preferential plans such as "1000 discount 500, 2000 discount 1,000 discount 1,000, and 2 years of free gift 1 year", with a total of nearly 200 software applications covering multiple fields such as people, finance, materials, production, supply, and sales. (E-commerce News)

6. During Double 11, Cainiao and Tmall will provide couriers with multiple subsidies and benefits

On November 2, during Tmall, Cainiao and Tmall invested 100 million yuan to subsidize couriers, providing multiple incentives for picking up and delivering packages and 5 types of courier insurance. Among them, on November 6 and 16, the courier of the cainiaobaobaobao also has the opportunity to receive a red envelope for refueling, with a maximum of 888 yuan per unit. In addition, Cainiao Gougou will also provide couriers with free 5 types of courier insurance, including accident medical insurance, accident hospitalization allowance, etc. (E-commerce News)

Cross-border newsletter

7. AliExpress strategic investment in Zimai Information BAMBOOK

November 2nd news, Guangzhou Zimai Information Technology Co., Ltd. recently announced that it has received strategic investment from Alibaba AliExpress. Wang Dake, founder of Zimai Information, said that this round of financing is mainly used for product line expansion, channel construction and service upgrade in the Russian market. It is understood that Zimai Information established a subsidiary BAMBOOK in Russia in August 2019. BAMBOOK is engaged in e-commerce agency operations through Alibaba's largest cross-border e-commerce platform AliExpress, which includes three major modules: distribution, agency sales and service. Currently, it serves 64 brands including Midea, Haier, Huawei, Honor, and Xiaomi, and has achieved monthly income of US$10 million in just 3 months. (E-commerce News)

8. Carrefour, Uber and Cajoo jointly launch fast grocery delivery service

November 1st news, Carrefour recently announced that it will jointly launch the fast grocery delivery Carrefour Sprint with grocery delivery platforms Uber and Cajoo, which can deliver essential goods orders in 15 minutes. Carrefour Sprint will offer nearly 2,000 products, including seasonal fruits and vegetables, as well as frozen food and beverages. Carrefour Sprin will be available through the Uber Eats app, which will then be sorted and delivered by Cajoo's logistics staff. Currently, Uber Eats has covered more than 280 French cities, about 60% of the French population. (E-commerce News)

9. Etsy launches video ads on more than 50 platforms in the UK, US and German markets

November 2 news, Etsy recently began to launch a holiday advertising campaign "Give More Than a Gift" in three important markets, namely the United States, the United Kingdom and Germany, hoping to present a meaningful story in a unique form of gifts. It is reported that the ad will be played on more than 50 cable channels and broadcast networks, including streaming platforms such as Hulu, Roku, Sky, ITV Hub, podcasts and digital audio. It is understood that Etsy's advertisements are also divided into different language versions, with five advertisements in the English version in total, three are served in the United States and two are served in the United Kingdom. (E-commerce News)

10. Shopyy enters Alibaba Cloud International Cloud Market

November 2nd news, today, Shopyy's official account announced that Shopyy has officially entered the Alibaba Cloud International Cloud Market. Shopyy and Alibaba Cloud International Cloud Market officially signed a partner agreement in October this year to join Alibaba Cloud customer service system. The service listing stage has been completed and comprehensive external services have been fully provided. It is understood that Shopyy has also announced a cooperation with Huawei Petal Search recently. In this cooperation, Shopyy can provide merchants with a better operating experience and a smoother shopping experience for overseas buyers. (E-commerce News)