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Official announcement! Instructions for clearing the illegal scores of Taobao store in 2018

2018-12-21

  The illegal scores and zeroing of Taobao stores will be cleared on December 31st of each year, and 2018 is no exception! On December 20, 2018, Taobao’s official website issued a notice of zeroing out of illegal points, indicating that the illegal points deductions on Taobao in 2018 will be cleared as follows at 24:00 on December 31, 2018. Please know all Taobao sellers!

  1. Points deducted in general violations

  All general violations in 2018 will be cleared at 24:00 on December 31, 2018. However, the node processing or other violation handling measures being carried out will continue to be implemented until the violation handling expires and the exam is passed.

  2. Serious violations of points deducted (excluding counterfeit goods sold)

  1. All those who have serious violations in 2018 (except for selling counterfeit goods) with less than 48 points will be cleared at 24:00 on December 31, 2018. However, the node processing or other violation handling measures being carried out will continue to be implemented until the violation handling expires and the exam is passed.

  2. If the points deducted in serious violations in 2018 (except for selling counterfeit goods) have reached 48 points or more, they will not be cleared and the account will be sealed.

  3. Deduct points for illegal sale of counterfeit goods

  According to the rules for illegal deduction and zeroing for counterfeit goods, the logic for illegal deduction and zeroing for counterfeit goods sold in 2018 is as follows:

  1. Those who have illegal deductions for counterfeit goods at the end of 2017 have been cleared:

  (1) If the points deducted for sale of counterfeit goods in 2018 are not as high as 24 points, the zero will be cleared at 24:00 on December 31, 2018. However, the node processing or other violation handling measures being carried out will continue to be implemented until the violation handling expires and the exam is passed.

  (2) If the points deducted for sale of counterfeit goods in 2018 have reached 24 points but are less than 48 points, 24 points will be included in 2019. The node processing or other violation handling measures that are being executed will continue to be implemented until the violation handling expires and the examination can be lifted.

  [Warm reminder] If your new counterfeit goods sold in 2018 is less than 24 points, then all your illegal deductions for counterfeit goods sold will be cleared at 24:00 on December 31, 2018; if your new deductions are 24 points or more, you will face the processing of seizure of your account.

  (3) If the points deducted for sale of counterfeit goods in 2018 have reached 48 points or more, they will not be cleared and the account will be sealed.

  2. At the end of 2017, the points deducted for counterfeit goods were counted as 24 points or more in 2018:

  (1) If the points deducted by the new counterfeit goods sold in 2018 are not as high as 24 points, it will be cleared at 24:00 on December 31, 2018. However, the node processing or other violation handling measures being carried out will continue to be implemented until the violation handling expires and the exam is passed.

  (2) If the points deducted by new counterfeit goods sold in 2018 have reached 24 points or more, that is, the cumulative amount has reached 48 points or more, the zero will not be cleared and the account will be sealed.

  Handling of violation complaints:

  For illegal points deductions caused before December 31, 2018, you can still file a complaint in accordance with Taobao regulations, and Taobao will continue to handle them. If you make a complaint successfully after the illegal score is cleared, the corresponding penalty will be revoked, and the corresponding violation score will be deducted from your 2018 violation score and implemented in accordance with the above violation clearance plan; if the complaint is not successful, the illegal score will be calculated in 2018 and implemented in accordance with the above violation clearance plan.

  In order to avoid affecting your normal operations, for the current violations that have been generated, it is recommended that you try to initiate a complaint before December 31, 2018, and Taobao will assist in handling it as soon as possible.

  Regulations on marketing activities:

  The restrictions on marketing activities will not be cancelled with the illegal deductions at the end of 2018.

  [Example] A seller was deducted 12 points for a false transaction violation on December 30, 2018. Although the 12-point score will be cleared at 24:00 on December 31, according to the marketing rules of "sellers and products who have been deducted points for illegal transactions but have not reached 48 points, they will be restricted from participating in marketing activities for 90 days from the date of the penalty taking effect;" the seller can still only register for marketing activities starting from March 30, 2019.

  If the points deducted for selling counterfeit goods reach 24 points or more, the zero will not be cleared in that year, and 24 points will be included in the following year; if the points deducted for selling counterfeit goods do not reach 24 points in the following year, the zero will be cleared at 24:00 on December 31 of that year. If the cumulative points deducted by 48 points or more, the account will be sealed.

  A picture helps you sort out the cleanup plan for illegal deductions

Points deducted by Taobao violations

Instructions for clearing points for Taobao illegal deductions

  From the above pictures, we can see that 24 points deducting points in violation of regulations in 2018 is a key point.


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sun, simsun, sans-serif;">5. The relationship between direct train tag keyword search targeting and Taobao search keywords

This is also the reason why the express train is needed. In the past, there were stores that rely solely on order brushing. However, since the serious labeling was serious, it was found that order brushing would disrupt the store labels, resulting in inaccurate traffic. The current crackdown is no longer possible. The express train can be operated. The current traffic of the express train can 1. Expand the search keyword weight and 2. It can accurately store labels.

The first keyword selection for the first express train is: it must be the keyword in the label. At the beginning, it is not advisable to increase the word at will unless the style conversion rate is very explosive.

The second is the accuracy of traffic. Try to let the store’s traffic enter the store through search and direction. For details, refer to the specific direction and clarify the store label, such as:

The traffic entering the store is through profit prices.

It can be said that after 315, the express train will become the most practical tool to optimize store labels and traffic.

6. How to connect the search between the direct train, title, and Taobao search to quickly increase Taobao search traffic. (Add all search traffic keywords into the direct train)

The relationship between them can be expressed using the previous word width diagram:

The difference is that it is no longer a Taobao search order to increase its width, but through optimization:

1. Tags of keywords

2. Traffic labeling

3. The production of direct train keywords and the addition of direct train keywords

To improve. How to optimize it specifically?

1. Keyword labeling: All keywords in your store are accurate label words, within the scope of the store label positioning you made before.

2. Traffic labeling: The direct traffic flow is completely directed into the store through search and is not entered through other methods, and the store traffic label is improved.

3. The production of the keywords of the express train is also the most important point in this article. What kind of express train can expand the search terms to the limit?

Case:

Among the keywords that allow you to drive the express train for seven days, all the seven-day reports are put into production, and all the keywords in the label are deleted and added every seven days, so that the traffic in the express train plan is consistent with the store tag and searched and targeted. At the same time, each keyword has a production ratio, and there must be a production ratio! At this time, these tagged keywords will drive the width of the store’s search keywords. How can he increase his speed as quickly as possible during the driving process? like:

On March 30, the 13-page keyword display:

Keywords on April 10th Page 255:

From 13 pages of keywords to 255 pages of keywords, a rapid improvement in ten days.

It is to filter the new words that are updated every time during the process of your keyword rise, and execute them weekly. For example, 100 keywords appear this week, 100 keywords are screened, and all keywords that meet the store tags are added to the second plan of the express train. For example, the bidding is about 0.2-0.5 for clothing categories, as long as you can get about 200 displays. At the same time, search for targeted benefits to keep each word displayed. This practice belongs to the secondary plan to increase the weight of the search keywords, and consolidate the word width again. This approach is equivalent to increasing the weight of keywords in the label through the express train, and then expanding the width of the search term through this weight, and further enhancing the search weight through the express train.

Through the above operations, the store’s potential styles can have a significant increase in Taobao search traffic! However, this method is basically useless for standard product categories!

If you were still thinking about how to make a store in 2016, if you didn’t know the store labels, crowd labels, and traffic labels in 2016, you didn’t know that Taobao search increased search traffic through tagging and direct train operations, nowadays, e-commerce will be difficult to move forward!

It is very hard to code. While helping everyone, please leave a message to support it! If you have any questions, you can reply and leave a message below, and I will read and answer it!


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