#Laogao E-commerce Newsletter# [October 28 E-commerce Evening News Brief]

Evening information: Taobao platform plans to add dispute resolution standards for bags and watches; JD.com releases hairy crab consumption index: 20% of users in East China buy crabs more than 3 times a year; Tmall Double 11 is expected to be free shipping; the final of the "2021 eBay National Cross-border E-commerce Innovation and Entrepreneurship Competition" is held in Hangzhou; AliExpress has established its first large-scale logistics center in Central and Eastern Europe...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Taobao platform plans to add dispute handling standards for new luggage and watch products

According to news on October 28, Taobao recently issued a notice stating that the platform plans to add two new specifications: "Taobao Platform Bag Product Dispute Handling Standards" and "Taobao Platform Watch Product Dispute Handling Standards". The new rules will officially take effect on November 3, 2021. It is understood that the specification contents have made detailed provisions on the scope of application of these two types of goods, the requirements for buying/selling evidence and the merchant handling standards. (E-commerce News)

2. JD.com releases hairy crab consumption index: 20% of users in East China buy crabs more than 3 times a year

According to October 28, today, JD.com Consumer and Industrial Development Research Institute released the "Hairy Crabs and Aquatic Products Consumption Index". The report shows that there are obvious differences in the consumption attitudes of hairy crabs in different regions: the proportion of "crab sluts" in East China is high, and 20% of users buy crabs more than 3 times a year; although the Northeast region is not the main production area of ​​hairy crabs, there are many crab lovers, and 45% of users buy crabs every year. It is reported that in the JD Double 11 pre-sale, which will start at 8 pm on October 20, the transaction volume of agricultural products exceeded 5.8 times the average daily average in October. Hairy crabs, Dalian sea cucumbers, frozen shrimps and other aquatic products have entered the list of the highest transaction volume. (E-commerce News)

3. Tmall Double 11 is expected to be free shipping for 98% of packages

According to reports on October 28, data shows that during this year's Tmall Double 11, 98% of the packages purchased by consumers online are expected to be free shipping. It is understood that this data is based on the free shipping packages for Double 11 in previous years and the registration status of merchants this year. This year, 290,000 brand merchants participated in Tmall Double 11, most of which will provide free shipping products. According to the "China E-commerce Logistics Big Data Report", in 2016, among my country's e-commerce orders, the free shipping rate in the five central provinces was 89.4%, and the free shipping rate in remote provinces was 85.1%. In the following years, the free shipping rate of orders has steadily increased. (E-commerce News)

4. Suning.com Double 11 Bangke's peak order volume is expected to exceed 200,000 orders

According to October 28, recently, after the Double 11 Good Goods Festival promotion event began, Douyin launched a subsidy plan for freight insurance of 10 million yuan. New merchants have no orders for the top 500 orders. New merchants who have not registered for the Douyin Double 11 Goods Festival ace live broadcast room and Goods live broadcast room can participate. The event time is from October 27, 2021 to November 30, 2021. It is understood that this event not only includes the basic benefits of Doudian subsidizing 10% premium, but also includes multiple upgrade benefits such as silver plan, gold plan, and diamond plan. However, it is worth noting that basic benefits and upgrade benefits only support one choice of two, and the specific plan of the merchant actively checking and confirming it on the event landing page shall prevail. (E-commerce News)

Internet news

5. Double 11 is coming, LeTV Mall announces free shipping for the whole audience

On October 28, with the arrival of Double 11, LeTV Mall announced free shipping for the whole audience. At present, LeTV's water heaters, range hoods, gas stoves, mobile power supplies, fingerprint door locks, smart watches, wireless microphones, wireless Bluetooth headphones, LeTV mobile phone S1, etc. have been launched on the LeTV Mall one after another, as well as daily data cables, charging heads, smart toothbrushes and other products have also been launched. At the same time, for new sales nodes, LeTV Mall will also launch low-priced hot products for new users from time to time. (E-commerce News)

6. Tmall adds new retail workbench operation assessment standards for Tmall

According to October 28, Tmall platform recently issued a notice stating that in combination with the special requirements of the relevant markets of the consumer electronics industry and business development needs, the "Consumer Electronics Industry New Retail Workbench Operation Assessment Standards" will be added, which will officially take effect on November 4. It is understood that users who open a new retail workbench and bind to specific stores in the consumer electronics industry on Tmall platform must participate in the assessment. It is worth noting that if users use new retail workbenches to conduct large-scale false transactions or commit false transactions in a short period of time and cause serious consequences, it will be directly determined that the user's assessment fails to meet the standards. (E-commerce News)

Cross-border newsletter

7. Overseas version of "Xianyu" Poshmark launches "Brand Wardrobe" plan

According to foreign media reports, the overseas version of Xianyu Poshmark recently announced the launch of the "Brand Closet" plan, allowing brands to directly sell to more than 80 million users of Poshmark to expand their social business capabilities. Brands will reportedly connect with consumers through a set of marketing tools provided by Poshmark. Among them, Drops Soon allows brands to share limited-time event products; My Shoppers supports one-to-one customer surveys; and Posh Party can help brands provide visibility. (E-commerce News)

8. The finals of the "2021 eBay National Cross-border E-commerce Innovation and Entrepreneurship Competition" were held in Hangzhou

It is understood that as an important platform for cultivating cross-border e-commerce talents, since the eBay competition was launched in December 2020, it has attracted 2,560 teams from 288 universities and a total of more than 10,000 people to sign up for the competition, covering 27 provinces, cities and autonomous regions across the country. After more than half a year, 22 excellent teams were selected to enter the finals. (E-commerce News)

9. Chinese food delivery service platform HungryPanda acquires New Zealand on hand

On October 28, recently, Chinese food delivery service platform HungryPanda officially announced the acquisition of New Zealand's largest Chinese life service trading platform, New Zealand. It is understood that HungryPanda Panda Takeaway was established in 2017 and is currently the largest overseas Chinese food delivery platform in the Chinese Super League. Its services cover more than 60 cities in ten mainstream countries including the United Kingdom, the United States, and Australia. (E-commerce News)

10. AliExpress establishes its first large-scale logistics center in Central and Eastern Europe

According to foreign media reports, AliExpress recently announced that it will establish a large logistics center in Panattoni Park ód West, Poland. It will support sellers to store inventory and ship directly from the place. The goods sent from the distribution center will arrive anywhere in Poland within 1-3 days. AliExpress said that as of August this year, AliExpress's Spanish station had more than 11 million users, and the delivery time of goods is the most concerned issue for consumers in the region. It is understood that last month AliExpress announced that the distribution center near Rhodes, Poland will be put into use to prepare for the upcoming shopping peak season. (E-commerce News)