What is the new way to play e-commerce in 2022? Social e-commerce or live e-commerce?

It is understood that e-commerce bosses will face similar problems: there is no continuous traffic entrance, difficulty in attracting traffic, difficulty in re-transfer, difficulty in repurchase, difficulty in fission, difficulty in investment promotion , etc.; in the face of a series of difficulties, it is essential to understand the new e-commerce gameplay. What are the new e-commerce gameplay in 2022? What are the new ways to play social e-commerce and live e-commerce?

Let me briefly introduce what social e-commerce and live e-commerce are:

Social e-commerce: It is a derivative model of e-commerce. It uses various social platforms, SNS, WeChat, Sina Weibo, social media, and online media to allow consumers to generate content and other methods to assist in the sale of goods; it applies social media elements such as attention, sharing, communication, discussion, and interaction to the transaction process of e-commerce. In layman's terms, social e-commerce allows users to spontaneously promote and sell products through the application of various social software and tools.

Live e-commerce: It sells products in the form of live broadcast, transferring the original offline and online store consumption scenarios to the live broadcast room, allowing consumers to understand products more conveniently, faster and more intuitively, so that users can place orders and purchases.

New ways to play social e-commerce in 2022

(1) Group buying method: A few people are buying cheaper. This way of playing first requires insight into the user's needs, using sharing and forwarding to exchange for sufficient user traffic, and selling for profits. WeChat sharing is a social platform with sufficient user traffic. The price of group-buying products is very affordable and can easily arouse customers' desire to buy. Most customers are the most irresistible to resist products with high quality, low price and demand, and instead place an order. However, the gameplay of group buying needs to be updated iteratively. The traditional gameplay of group buying lacks temptation to consumers, and it is difficult to arouse a large number of consumers to participate. The low activity also causes low user stickiness.

(2) Pre-sale and group purchase: Users can get more affordable prices by participating in the store’s product pre-sale activities; at the same time, sharing and forwarding through social platforms may also receive free orders, rebates during the event and distribution rewards, giving users a great opportunity to "get" goods for free and even make money! Pre-sale can also be regarded as a sales method before the product is officially launched, but many products are sold according to quantity, which can assist merchants in making predictions and greatly reduce R&D and production losses. You can also use order information to find high-quality supply chains later.

New ways to play live e-commerce in 2022

(1) Popularize the science of live streaming and selling goods in combination with knowledge: This method is common. Nowadays, selling insurance and selling houses on live streaming has become commonplace; not every audience is not thorough in understanding houses and insurance, so that the anchor needs to popularize the science first so that the audience can understand some new concepts and new knowledge first, and at the same time, they can also interact with the audience in real time in live streaming, such as knowledge Q&A, prize-winning quiz, etc., so as to attract more users in need to come and watch.

(2) Live streaming with traditional culture: Nowadays, many places are promoting Chinese culture, and many merchants combine it with live e-commerce; they use various festivals: Mid-Autumn Festival, Spring Festival, Qingming Festival, Dragon Boat Festival, etc. to sell related products; anchors can not only popularize traditional cultural knowledge in live streaming, but also sell related products. In this era of traditional culture rejuvenation, many people are also willing to pay for it.

New ways to play e-commerce in 2022 - Pinduoduo's source of supply e-commerce

It is free to register a store in Pinduoduo. One ID card can register 2 personal stores, and a corporate store can register 5 stores with a business license. The personal store deposit is 2,000 yuan and the corporate deposit is 1,000 yuan. You can not pay the store deposit in the early stage. When it is profitable, you can pay it in time.

There is no difference between the two stores themselves, so choose according to your personal situation.

Mainly low-priced products

Most of the average price products of Pinduoduo are worth dozens of yuan. Under the premise of low-priced unit prices, good-quality and low-priced products will make you more comfortable selling.

When looking for some low-priced products with high demand, you should know that Pinduoduo focuses on low-priced products, so when determining the category, I think you should know your choice.

[No rules cannot be a square or round] There is also a strict rule system on the Pinduoduo platform.

As the saying goes, "Only by knowing yourself and others can you win a hundred battles." Only by being familiar with Pinduoduo's rule system and operating our store within the scope of the rules can our store last forever and stable profits.

Baby sales rate = monthly sales of babies ÷ total number of babies; then the more total number of babies, the lower the sales rate, and the store traffic will definitely not be good. So this explains why people are still continuing to buy babies in the later stage, but the traffic is getting smaller and smaller .

Don't turn your store into a grocery store for a store. The more categories there are, the proportion of main business will continue to change. If the store has no focus, the system will naturally not allocate traffic to you. It will not last long with just that new traffic. Moreover, the categories are too complicated and the traffic access depth is not high, so the conversion and order ratio will be very low. It is best not to exceed 3 categories.

E-commerce has no source of supply requirements:

1. There must be a computer. There are no requirements for the computer. Generally, the configuration is fine. The computer system is best for Win7 and Win10 systems.

2. Register the Pinduoduo store on the Pinduoduo official website and prepare your ID card and mobile phone number. The Pinduoduo store deposit is 2,000 (you can start the store without paying a deposit in the first month of the new store, starting with zero threshold)! After not building a store later, just take out the deposit.

3. When choosing a source of goods, most of them collect products from other e-commerce platforms such as 1688 and Taobao .

4. List the products and use the software to upload them reasonably. Generally, it is controlled at around 200+ per day, and price it reasonably.

5. Optimize the supply of goods, continuously optimize the supply of goods, remove the shelves without clicks or sales, improve the conversion rate of goods, and increase yield and profit.

6. After-sales service, increase the response rate by 3 minutes. Automatic reply can be set in Pinduoduo background. When there are quality problems with the product, the above-mentioned company should be the basis. Whether to return or exchange depends entirely on the previous company.

New trends in e-commerce in 2022

Not to mention Taobao, Pinduoduo, JD.com, Tmall, even Kuaishou, Douyin, and Xiaohongshu have become platforms for selling goods for several years! The so-called selling goods is actually e-commerce!

Whether it is traditional or live e-commerce , you have the opportunity to make money. The trend of e-commerce is still obvious. If you pay attention to it carefully, you will find that offline stores are starting to shrink!

Online stores are nothing more than moving around on various platforms, rather than collective bankruptcy and disappearance, especially on the premise that users' online shopping habits have been developed.

From the trend point of view, e-commerce is difficult to replace at present. Before a new thing appears to replace the Internet, doing e-commerce operations is a promising profession!

However, it does not mean that anyone who studies e-commerce operations will have a promising future, because only by learning technology can you have the opportunity. It is better not to learn half-finished products!

Too many e-commerce operation training institutions are for money when enrolling students. When teaching, the teacher's level cannot keep up, which has led to a large number of half-baked e-commerce operations!

The rules of the e-commerce circle are also very simple, the rules for making money by experts! Therefore, if you want to engage in e-commerce operations, you must learn technology in a solid manner. Only by learning masters can you have a better chance of making money!

In fact, the e-commerce suitable for 2022 cannot escape the original e-commerce platform. Of course, everyone's choices can be more in line with the needs of current people, such as home products, etc. At present, it is still very popular on major platforms, so e-commerce must also follow the trend.

Future development trends of e-commerce

1. Regional e-commerce

China has a vast land and a large population. Based on China's national conditions, adopting a regional strategy is an inevitable way to expand the future development of e-commerce . In the past, logistics could only reach cities, but now it has gradually covered every village, which will be more convenient in the future. Adopting regional strategy is the main means to expand the scale of e-commerce development in the future.

2. The content of e-commerce will be more diversified.

As of now, most people in our country understand e-commerce is online shopping. In fact, e-commerce is a whole process of transactions. Therefore, e-commerce companies must connect e-commerce with online shopping and consumers. As the number of people who use e-commerce software to purchase items gradually increases, the impact of e-commerce and e-commerce related industries will also increase. In the future e-commerce, the detailed division of e-commerce will be very clear, and in order to meet the needs of consumers, e-commerce will become more and more diverse.

Overall, the development trend of e-commerce is still very good at present. If you apply for a university major, you can choose this major. The average employment rate of this major is about 93%, which is still very considerable.

Summary of new e-commerce gameplay

1. New retail

New retail is a new retail model that relies on the Internet, and uses advanced technical means such as big data and artificial intelligence and psychological knowledge to upgrade and transform the production, circulation and sales process of goods, thereby reshaping the business structure and ecosystem, and deeply integrating online services, offline experience and modern logistics. With the gradual implementation of the "new retail" model, online and offline will gradually transform from the original relative independence and conflict to mutual promotion and integration, and the expression and business path of e-commerce will inevitably undergo a fundamental change.

2. Online group buying model

Group buying is a team purchasing from merchants, and it is another e-commerce model after B2B, B2C and C2C. The so-called online group buying refers to a certain number of consumers organizing groups through Internet channels to purchase the same product at a discount. This e-commerce model requires aggregation of consumers to form transactions, so it needs to be supported by instant messaging and social networks. The online group buying model improves consumers' shopping efficiency and provides consumers with a platform for communication and interaction. For merchants, through the promotion of the host website, they bring brand advertising effects to merchants; rely on online platforms to engage in group buying and cooperation, and quickly increase product sales in a short period of time; and expand influence for merchants to establish a brand image.

3. Social e-commerce

With the maturity of the business model, mobile community e-commerce has emerged, and its emergence has refreshed people's inherent impression of mobile e-commerce . Mobile social e-commerce has transformed each individual customer into a social network tool, and used social media tools to fully mobilize the activity and communication power of community members to engage in mobile business activities to gain benefits. The characteristics of mobile community e-commerce based on the community management of fans, customized users close to fans, modeled scenario marketing, and commercialization of crowdfunding determine its broad development prospects.

4. Content e-commerce

Content e-commerce refers to the detonation of content value in the era of Internet information fragmentation, using content to redefine advertising, using content to accumulate consumption behavior, and using content to shape the new ecology of e-commerce. The purposeless and unconscious fragmented information processing arouses interest in purchasing through high-quality content, which is the essence of content e-commerce. To a certain extent, the content provided by content e-commerce is more objective, fair, and more readable. And has a certain degree of timeliness. Some content e-commerce has also become the first choice for live broadcast and use of new product launches.

5. E-commerce distribution

Distribution online is because information is transparent and shared, channel management is easier to monitor and the management cost is lower; for online distributors, they also save on store fees, inventory fees and other costs. The advantages of online distribution are reflected in the fact that distributors only need to concentrate on front-end operations, which is a zero-risk agency model; while suppliers are responsible for brand promotion, product ordering, product pictures and descriptions, information systems, logistics distribution and after-sales services, division of labor and cooperation, and complementary advantages. Suppliers and distributors share goods inventory in real time, which can better control inventory rates.

6. New media e-commerce

New media spring up like mushrooms after a rain and crowded into the market. my country's new media operations are in a stage of rising and expanding. New media operations support two-way interaction and disseminate content with diverse personalities. By planning high-quality, highly communicative content and online activities related to the brand, we can push messages to customers widely or accurately, increase participation and visibility, and make full use of the fan economy for marketing.