#Laogao E-commerce Newsletter# [October 14 E-commerce Morning Newsletter]

Morning News: Suning.com's consumer electronics industry provides five major support policies for merchants on Double Eleven; news said that Kuaishou adjusted its e-commerce GMV target this year to 650 billion yuan; Yiwu express delivery fee has increased before Double Eleven, and merchants have increased monthly costs by 3,000 yuan; Double 11 AliExpress overseas warehouse "Free Return" service: 15-day no-reason return; Tongcheng Travel launched the aging-friendly and barrier-free transformation function...

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E-commerce newsletter

1. Suning.com's consumer electronics industry line Double Eleven provides five major support policies for merchants

According to October 13, recently, Suning.com's consumer electronics industry line has fully launched a promotional activity for the Double Eleven merchant support policy. Liu Bing, general manager of Suning.com's consumer electronics industry line, said that during Double Eleven, five major support policies will be launched for merchants for annual fee ladder up to 100%, channel deductions, advertising discounts, financial policy empowerment, merchant backend tool optimization, and ISV service. It is reported that previously, Suning.com released a double 11 electronic combat guide, focusing on six core gameplay methods including super hot products, industry subsidies, multiple categories of purchases, multiple discounts, immediate reduction in financial payments, and trade-in for new ones. (E-commerce News)

2. WeMall released a report 83% of brands attach importance to link conversion after SaaS

On October 14, the group released the "2021 New Consumption - Brand Full-link Smart Growth Report". 83% of brands attach importance to post-link conversion, hoping to provide SaaS tools, etc., to improve conversion rates, and build a pool; 72% of brands hope to provide advertising creativity, in content creative production, and post-production optimization, etc.; 67% of brands hope to provide multi-dimensional data packet services to achieve precise targeting of the crowd; 55% of brands hope to provide a large amount of data monitoring and analysis data, etc. (Yibang Power)

3. News says Kuaishou adjusts its e-commerce GMV target this year to 650 billion yuan

According to the report on October 13, according to LatePost, Kuaishou E-commerce has set its total transaction volume target this year at 650 billion yuan. The target amount includes transactions completed in Kuaishou Store and jump to external platforms; including actual orders for transactions, as well as orders that are not paid, unshipped and refunded. According to Kuaishou’s financial report, the GMV of Kuaishou’s e-commerce in the first half of the year was 264 billion yuan, which has achieved 41% of the overall target. A person close to Kuaishou said that the original plan for Kuaishou e-commerce GMV was set higher, but in the middle of the year, the goal was lowered. (E-commerce News)

4. Yiwu express delivery fee has increased by 3,000 yuan in monthly costs.

According to October 14, the price raising before Double Eleven has become a practice in the industry in the past few years. It is understood that this year's Double Eleven promotion will be launched around October 20. Before that, since September, many express delivery companies including "Three Links and One Da", Best and Jitu have already started the "price increase model" in Yiwu, Zhejiang. A seller from Pinduoduo Yiwu said, "I heard from my colleagues that other express delivery companies also started to increase their prices in September and October. The amount of increase varies from person to person. It depends on the specific shipment volume. My shipment volume is about 500 orders a day, and each order increases by 20 cents. I will spend 3,000 yuan more for the express delivery cost per month." (China News Service)

Cross-border newsletter

5. Double 11 AliExpress Overseas Warehouse "Free Return" service: 15-day no-reason return

On October 13, AliExpress issued a notice today saying that this year, AliExpress and Cainiao launched the official "Free Return" return service. According to reports, the overseas warehouse "Free Return" reduces buyers' shopping costs and sellers' product losses on the basis of worry-free return. Consumers who purchase products with the "Free Return" logo can enjoy 15-day unreasonable return rights, and the products are returned to the local warehouse for free to improve the shopping experience; and merchants do not need undifferentiated premiums, and only when the return order is generated will there be expenses. At the same time, merchants are also the right holders of the goods participating in the "Free Return" product. The returned goods can be put on the shelves for the quality inspection to reduce returns losses. (Yibang Power)

6. Amazon seeks to buy second-hand long-range cargo aircraft to transport goods from Asia to avoid congestion in U.S. ports

On October 14, according to people familiar with the matter, Amazon is seeking to buy second-hand long-range cargo planes to ship goods that were much needed during the Christmas shopping season from Asia to the United States to avoid congestion in the U.S. ports. Sources said the company is buying 10 refurbished Airbus A330-300 aircraft and an unknown number of Boeing 777-300ER cargo aircraft and looking for crew for those aircraft. These aircraft are currently the largest cargo twin-engine aircraft in the world. The move will be an important step for Amazon to enable it to ship goods from Asia to the United States on its own and help the company avoid supply chain bottlenecks at major U.S. ports. (E-commerce News)

7. Twitter sets up accelerator project to reward voice live broadcast

On October 14, in order to support the creators of voice chat room Spaces, Twitter launched a three-month accelerator project called "Twitter Spaces Spark Program". The goal of the project is to discover and reward approximately 150 Spaces creators to provide them with technical, financial, and support. If the applicant is approved, he can receive a monthly allowance of US$2,500 and a credit limit of US$250. The limit can be used to promote his Spaces content on Twitter. (Sina)

8. Amazon is accused of imitating other companies' products in India and promoting them

According to reports on October 14, Amazon was reportedly accused of copying other companies' products in India and using search results to promote these copies. It is reported that an Amazon private label team in India uses data from the country's Amazon market to find and locate products and develop copycats. An Amazon spokesperson said in a statement that because Reuters did not share the documents or their source with Amazon, the company was unable to confirm the authenticity or other aspects of the information and statements and believed that the statements were inconsistent with the facts or had no basis in fact. (E-commerce News)

Internet Information

9. Liepin: The average annual salary for new e-sports positions in January-August 2021 is 264,800 yuan

According to October 13, Liepin Big Data Research Institute recently launched the "2021 E-sports Field Employment Big Data Report". The report shows that new jobs in the e-sports industry continue to grow, with new jobs in e-sports in 2019 increasing by 0.53% year-on-year and 7.06% year-on-year in 2020. From January to August 2021, the increase was 12.69% compared with the same period in 2020. Since 2018, the average annual salary for recruiting new e-sports positions has been growing year by year, from 183,900 yuan in 2018 to 238,900 yuan in 2020, and 264,800 yuan from January to August 2021. (E-commerce News)

10. Tongcheng Travel launches aging-friendly and barrier-free transformation functions

On October 13, Tongcheng Travel recently announced that it would complete the aging-friendly and barrier-free transformation ahead of schedule. It is understood that starting from January this year, the Ministry of Industry and Information Technology has launched a one-year "Special Action for the Aging-friendly and Accessible Transformation of Internet Applications" nationwide, and Tongcheng Elong is one of the first batch of enterprise units that are Aging-friendly and Accessible Transformation. According to statistics, since 2010, Tongcheng Group's various businesses have served more than 1 billion elderly users over 60 years old. (Sina)