#Laogao E-commerce Newsletter# [E-commerce Morning News on September 27]

Morning news: Kuaishou Search released the brand Slogan. The number of e-commerce related searches has increased sharply in the past two months; the sales of charity live broadcast in 2021 Alibaba Harvest Season doubled year-on-year compared with last year; Tmall International officially cooperated with Japan's AACD and China Inspection Group; Qingdao's first cross-border e-commerce retail import return center warehouse was launched; Report: In the past year, 14 intangible cultural heritage industry belts have sold over 100 million yuan on Taobao and Tmall...

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E-commerce newsletter

1. WeMall officially reached strategic cooperation with Tencent Cloud and Tencent Security

      September 27th news, yesterday, WeMall officially reached a strategic cooperation with Tencent Cloud and Tencent Security, and jointly established a "Private Domain Security Laboratory" to create a private domain security integrated solution covering the entire operation process. At the same time, the two parties also jointly released the first cooperation result of the Private Domain Security Laboratory, "Marketing Protection", and launched the "Private Domain Acceleration Plan" to further support the construction of private domain security in enterprises. (E-commerce News)

2. Kuaishou search releases brand Slogan. The number of searches related to e-commerce has increased sharply in the past two months.

      On September 27, Kuaishou Search released its first brand TVC and announced its brand Slogan - answering every kind of life with life. Data released by Kuaishou Search shows that as of August, the average daily searches of Kuaishou Search exceeded 300 million. In the field of e-commerce search, the number of searches related to Kuaishou e-commerce has increased sharply in the past two months, an increase of 31% month-on-month. Among them, the three categories with higher month-on-month increase are luxury goods, virtual services and food. In the commercialization field, from April to September, Kuaishou's average daily consumption of search advertising increased by 260%, and the proportion of search coverage of advertising increased by 150%, and the scale and revenue doubled. (E-commerce News)

3. SF Express’s “Smart Logistics Innovation Center” is recognized as a professional incubator in Hangzhou

      According to the news on September 26, according to the WeChat official account of SF Express Group, on September 22, 2021, the "Smart Logistics Innovation Center" jointly built by SF Express Innovation Center and Zhejiang University Science and Technology Park was recognized as a professional incubator in Hangzhou, which is also the first professional science and technology enterprise incubator in Gongshu District, Hangzhou. It is reported that the innovation center is an industrial innovation platform and professional incubator jointly built by Zhejiang University Science and Technology Park and SF Express Innovation Center. Up to now, the innovation center has carried out 15 enterprise entry review meetings, with a total of 32 review projects, 22 projects entered and 18 incubated enterprises. (E-commerce News)

4. The sales of charity live broadcast in 2021 Alibaba Harvest Season doubled year-on-year

      According to September 26, the "2021 Hot Land Harvest Season Charity Live Festival" hosted by Alibaba Charity and Taobao Live was held in Hangzhou. Driven by the live broadcast of "charity anchors" such as Weiya and Li Jiaqi, the sales of agricultural products that night doubled on the basis of last year. Data from the "2021 Alibaba Group Social Responsibility Report" shows that in the three years from 2018 to 2020, more than 110,000 Taobao anchors and caring anchors held 3.2 million live broadcasts of agricultural products, driving agricultural product sales to 14 billion yuan, directly or indirectly helping 1 million villagers increase their income. (E-commerce News)

Cross-border newsletter

5. Carrefour Brazil will launch QR code gift card payment method

      September 26th news, Carrefour recently announced that it will cooperate with Brazilian Blackhawk Network Company to adopt the concept of "unlimited shelves", integrate products and services of e-commerce platforms and physical stores, and jointly launch a QR code gift card payment method. It is reported that the QR code will be hidden in the random products of each Love store. When the product with the QR code is paid at the cashier, Carrefour will send a gift card code to the consumer via email. The gift card can be used on cooperative e-commerce platforms including Carrefour. The payment method has been launched in 270 stores and 23 pharmacies in Carrefour and is expected to be fully launched by the end of this month. (E-commerce News)

6. AliExpress may IPO in 2022

      September 26th news, Tatiana Volochkovich, investment director of Mail.ru Group, announced at the webinar "Source of Growth and Strategic Goals" that AliExpress may conduct an IPO in 2022. It is understood that AliExpress was established in October 2019 and mainly engaged in domestic and cross-border sales in Russia. It is a joint venture between Alibaba Group, Mail.ru Group, megafon and Russian Electronics Social Commercial Direct Investment Fund. At the beginning of its establishment, the company planned to conduct an IPO within 3-5 years, and has been preparing for an IPO in recent years. Data shows that the GMV of AliExpress in the 2020-2021 fiscal year was 230 billion rubles, with 29.1 million active buyers per month, and its 2023 GMV target is US$10 billion. (E-commerce News)

7. Tmall International officially cooperates with Japan's AACD and China Inspection Group

      September 26th news, today, Tmall International, with the Japan Circulation Independent Management Association AACD and China Inspection and Certification Group, officially signed a tripartite cooperation agreement to jointly screen overseas second-hand luxury goods merchants into the Chinese market. It is understood that the AACD of the Japan Middle Academic Professional Association will recommend the inspection and certification merchants to Tmall International, and the products will be listed on the shelves after being identified by Japanese professional appraisers. It is reported that on the eve of Double 11 this year, many mid-year-old stores, including Japan's largest medieval store Dark House, Singapore's second luxury brand STYLE THEORY, will also be located in Tmall International. (E-commerce News)

8. Qingdao's first cross-border e-commerce retail import return center warehouse is launched

      On September 26, Weihai Comprehensive Bonded Zone recently completed the first batch of 129 tickets for return goods in Qingdao Customs District, marking the official operation of the first cross-border e-commerce retail import return center warehouse in Qingdao Customs District. It is understood that the Weihai Comprehensive Bonded Zone Cross-border E-commerce Return Center Warehouse is operated by Hongxin Supply Chain Management Co., Ltd., and enjoys three major policy advantages: reducing corporate operating costs and time costs, improving the supervision efficiency of the full process of return, and promoting the healthy development of cross-border e-commerce retail import business. It is worth mentioning that on September 10, the General Administration of Customs issued Announcement No. 70, deciding to comprehensively promote the cross-border e-commerce retail import return center warehouse model. (E-commerce News)

Internet Information

9. Report: In the past year, 14 intangible cultural heritage industry belts have sold over 100 million yuan on Taobao and Tmall.

      September 26th news, today, the Public Opinion Laboratory of the Chinese Academy of Social Sciences, China Tourism News and Alibaba jointly released the "2021 Intangible Cultural Heritage E-commerce Development Report". It is understood that this is the first report in China focusing on "intangible cultural heritage + e-commerce", which comprehensively elaborates on the new model of inheritance and development of intangible cultural heritage on e-commerce platforms. It is worth mentioning that there are currently 1,570 representative projects of the national intangible cultural heritage list in my country, and 42 projects have been included in the UNESCO Intangible Cultural Heritage List (Roster) list, ranking first in the world. (E-commerce News)

10. Xiaomi Mobile announced that Yang Qian became the spokesperson for Xiaomi Civi

      On September 26, Xiaomi Mobile announced today through its official Weibo that Yang Qian has become the spokesperson for Xiaomi Civi. Subsequently, Lei Jun also posted Yang Qian's industrial label on Weibo, and said, "The little yellow duck's pace has entered the Xiaomi family." It is reported that Xiaomi will hold a "naturally beautiful technology launch conference" at 14:00 on September 27, when Xiaomi's new mobile phone series Xiaomi Civi will be officially released, which is mainly aimed at young consumers. It is worth mentioning that on August 10, Xiaomi officially announced that Su Bingtian, the holder of the Asian 100-meter record, became its brand spokesperson. (E-commerce News)