This article can become the strongest, most comprehensive and most effective technique to optimize the quality score of the express train in history. Are you still feeling distressed about the fuel expenses every day? It is too difficult to find a designated driver. If you drive, please drive steadily. . .
From three aspects, we will help you improve the quality score of the express train, keyword relevance, category relevance and attribute relevance. If you do all three things well, the quality score is still not high. There are two possibilities: 1. The competitive nature of keywords is too urgent. Not only do you do all three things perfectly. 2. The click price you offer is too low, so Taobao still recognizes money but not people! copyright taoqao
1: Difficulty in introducing traffic! Content from taoqao
2: The input-output is not proportional! www.taoqao.com
3: High bids and large investments!
What should I do if I drive more and more expensively and harder to drive? Improve quality scores are the key!
First, the most basic direct train charges, click on the cost and cost of Taobao, good Taobao
Click fee = Next bid X Next quality score / Your quality score + 0.01 yuan
Clicks = Display volume * Clicks for Taobao, good Taobao
Comprehensive ranking of direct trains = bid * quality score
So let’s take a look at the tips for optimizing the quality score of the express train. Keyword quality scores are powerful!
Tassel boots scored 9 points in quality, bid 2.74 and ranked fourth
Tassel boots score 10 points in quality, bid 1.33, ranking fourth in Taoqiaohao, Haobaoqiao
Tips for optimizing the quality score of express trains from Taoqiao.com
Let’s look at the power of category quality scores!
Category ppc 0.34 yuan attracted 6,000 clicks in seven days! vs
Taoqiao is good, Taoqiao is good
Category ppc 1.1 yuan in seven days attracts 996 clicks!
Finally, let’s take a look at the power of directional quality scores!
Taoqiao is good, Taoqiao is good
This article comes from Taoqiao.com
Targeted 0.39 , attracting 13,019 clicks in a day!
How to spend less and attract more traffic?
To sum up, the quality score is the key! www.taoqao.com
So let's take a look at the things about quality scores~
1. What is a quality score?
2. Factors that affect quality scores?
3. How to improve quality scores?
This article comes from Taoqiao.com
1.1 What is Quality Score
Official explanation:
This article comes from Taoqiao.com
Example: keyword "women's boots" copyright taoqao
10,000 people set the word www.taoqao.com
Content from taoqao
Example: Keywords "European and American genuine leather women's boots"
10 people set the word
1.2 How much money can 10 points save you? This article comes from Taoqiao.com
Keywords: tassel boots
1. Seller A: Quality score of 9 points, bid 2.15 yuan, 11th place
2. Seller B: Quality score of 10 points, bid 1.33 yuan, third place
www.taoqao.com
When the bid remains unchanged, increasing the quality score can improve the comprehensive ranking and achieve the purpose of increasing the number of displays and clicks!
Therefore, the quality score is a comprehensive index of the search matching relevance of keywords . When the buyer searches for keywords, the higher the matching relevance , the higher the quality score of the baby, and vice versa. When the keyword bids are the same, the higher the quality score, the higher the ranking. The lower the promotion display cost.
copyright taoqao
2.1 Factors influencing quality scores
www.taoqao.com
2.2 Methods to improve quality scores: main picture and title
If you want to buy double breathability, which one will you click on when you see these 2 models?
2.3 Main image optimization method This article comes from Taoqiao.com
Content from taoqao
Excellent main picture contains elements:
2.4 Factors influencing the well-known click-through rate: main picture and title!
Combat, inflammatory title
copyright taoqao
Taoqiao is good, Taoqiao is good
The visual impact of 5000, 50000 numbers is more attractive to clicks! www.taoqao.com
3.1 How to improve quality scores
This article comes from Taoqiao.com
3.2 Three major correlations: www.taoqao.com
(I) Keyword relevance!
(II) Category relevance!
(III) Attribute correlation! www.taoqao.com
Content from taoqao
Keyword relevance
The most important keywords must be written into the express train promotion title so that their keyword relevance is good, thereby improving quality scores.
Taoqiao is good, Taoqiao is good
This article comes from Taoqiao.com
Keyword relevance is from - good, quality score is from 9 to 10 points. www.taoqao.com
There must be the most important keywords in the promotion title, and two promotion titles need to be set.
Taoqiao is good, Taoqiao is good
Single title, quality score 6 points.
Double title, quality score of 8 points, 2 points improved.
Benefits: 1: Improve quality score
2: Compare pictures and titles
Keyword relevance summary:
The most important keywords need to be placed in the express train promotion title.
There are 2 promotion titles and there are comparisons.
Taoqiao is good, Taoqiao is good
Category Relevance
copyright taoqao
Taoqiao is good, Taoqiao is good
copyright taoqao
The most important keyword category correlation is medium, if the category is poor, check whether it is correct.
This article comes from Taoqiao.com
Content from taoqao
Baby attributes need to be accurate and perfect, which will affect the attribute correlation in the quality score.
![#Laogao E-commerce Newsletter# [E-commerce Morning News on August 20]](/update/1597885572l114568993.jpg)
![#Laogao E-commerce Newsletter# [November 21 E-commerce Morning Newsletter]](/update/1668994994l173982785.jpg)
EN
CN
