#Laogao E-commerce Newsletter# [E-commerce Evening News on September 23]

Evening News: Alibaba released a trend report on the golden autumn consumption season; Douyin e-commerce launched the "Civilized Travel" event to launch 100 cultural and creative products; Pinduoduo's live broadcast room for farmers to enter the Anhui Agricultural Fair attracts 240,000 netizens to watch and buy orders; Amazon AWS will build a large data center in Auckland, New Zealand; Shopify's average monthly visitors surpassed Amazon for the first time in a single quarter to reach 1.16 billion...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Alibaba releases trend report on the golden autumn consumption season

      On September 23, the 2021 China Farmers’ Harvest Festival opened today. Alibaba, as a cooperation platform for the Harvest Festival Golden Autumn Consumption Season, released the "2021 China Farmers’ Harvest Festival-Alibaba’s Golden Autumn Consumption Season Trend Report". Among the 12 western provinces and regions this year, 8 provinces have the first place in the agricultural product consumption list, hairy crabs. In terms of fruit sales, the report shows that on the first day of Tmall’s harvest coupons issued on September 15, pomegranates became a dark horse for fruit categories, with sales of 350,000 kilograms per day. (E-commerce News)

2. Douyin e-commerce launches "Civilized Travel" event to launch 100 cultural and creative products

      According to September 23, in order to meet the cultural consumption needs of users, Douyin e-commerce recently launched the "Civilized Travel" event, cooperating with more than ten cultural institutions such as the Forbidden City Culture, Guanfu Museum, and Potala Palace Cultural and Creative to launch 100 cultural and creative products on the platform. At the same time, the event invited cultural celebrities and actors such as Yang Lan and Huang Youming to tell traditional cultural stories through short videos and live broadcasts, and help the museum sell cultural and creative products. It is reported that the event will last for 9 days and will last until September 30. Users can enter the topic by searching for "Cultural Week Civilization Travel" on Douyin to participate in the event. (E-commerce News)

3. Pinduoduo's live broadcast room for helping farmers enter the Anhui Agricultural Fair to attract 240,000 netizens to watch and buy orders

      On September 23, Pinduoduo's live broadcast room for farmers has recently entered the 2021 "Anhui Agricultural Fair". This live broadcast of farmers has finally attracted 240,000 netizens to watch and buy orders. As of the end of the live broadcast, the search growth of products such as Anhui black tea on Pinduoduo's platform has exceeded 250% month-on-month. It is understood that the "Anhui Agricultural Fair" has been held for 12 years since 2009. In order to promote Anhui's high-quality agricultural products to consumers across the country, as early as October last year, the organizing committee had joined hands with Pinduoduo to try to bring the Agricultural Fair to the live broadcast room for the first time. (E-commerce News)

4. Kuaishou E-commerce launches the "Celebrating the Harvest and Richness" event

      On September 23, Kuaishou E-commerce and Kuaishou, rural areas and farmers launched the "Celebrating the Harvest and Richness" event to help farmers sell agricultural products. Kuaishou e-commerce and Kuaishou Rural Experts will participate in the 2021 Jiangsu Crab Farm Harvest Festival series of activities through live broadcasts, short videos, etc., and promote local breeding and local characteristic agriculture. In order to strengthen governance, the platform has also launched a "refund no return" project to protect consumers' rights. If users purchase products with a refund mark without a return mark, if they are not satisfied with quality and other issues after receiving the goods, they can apply for a refund only. (E-commerce News)

Internet news

5. The first Ctrip 919 ended: the cumulative GMV of stockpiling reached 400 million

      According to September 23, on September 19, Ctrip's first "919 Travel and Food Stocking Festival" officially concluded. According to Ctrip platform data, Ctrip 919's cumulative stockpiling GMV has reached 400 million, and the pre-sale write-off rate is three times the industry average, and the merchant's revenue is equivalent to the total GMV of 1 billion+. Among them, Ctrip's official live broadcast room has more than 60 million views and a transaction volume of more than 100 million. Driven by platform resources, KOL sales, sports star resources, social media platforms, offline scenarios and other omni-channel resources, the total online and offline exposure of Ctrip 919 activities exceeded 2 billion. (E-commerce News)

6. Hello Travel: The 0530 plan has been implemented in 300 cities, and has responded to 100,000 city management times in total

      On September 23, in June this year, Hello Travel was the first to launch the "0530 Hundred Cities Guarantee Plan" in the industry, in which "05" means that after receiving the management needs of urban managers, enterprises need to respond within 5 minutes; "30" means that after receiving the instructions, they will arrive within 30 minutes and conduct on-site clearing and transportation dispatching. According to the latest big data displayed by "Hello Brain", in the past three months, the 0530 city guarantee plan has been implemented in more than 300 cities across the country, with an average comprehensive processing rate of more than 93%. The cumulative response to urban management has reached 100,000 times, the total number of comprehensive participants has reached 3,000, and the cumulative number of dispatched vehicles has exceeded 1.5 million. (E-commerce News)

Cross-border newsletter

7. Walmart will add labels to healthy or sustainable products to attract customers

      On September 23, Walmart announced Tuesday that it will add a "built for better" label on its website for healthy or sustainable products to attract shoppers willing to spend money to vote for better nutrition and environmental management. Walmart said the move will start with nearly 2,000 products and will continue to increase. These products will be divided into two categories, one is "For You", which is considered to be more beneficial to the health of customers, and the other is "For Earth", which is considered to be beneficial to the earth. Through this move, Walmart hopes to go a step further with its sustainable strategy and commitment to becoming a regenerative company. (E-commerce News)

8. Amazon AWS will build large data centers in Auckland, New Zealand

      On September 23, Amazon AWS recently announced that it will spend $7.5 billion to build a large data center in Auckland, New Zealand's largest city. This is Amazon's 25th AWS data center in the world and will be open to use in 2024. In addition, AWS promises to create about 1,000 jobs and $10.8 billion in GDP for New Zealand within 15 years. It is understood that AWS's staff in New Zealand doubled over the past year and it also built a new office in Auckland Commercial Bay in May. (E-commerce News)

9. Finnish Post installs a giant parcel cabinet in Oulu. It contains 830 cubicles.

      On September 23, Finnish Post recently announced the installation of a large parcel cabinet in a shopping center in Oulu, the largest city in the northern region, including 830 cubicles. It is understood that Finnish Post's retail network in Oulu currently has 67 service points, including 55 public parcel cabinets, and the rest are private parcel cabinets, which are located in communities and commercial buildings. In the first half of this year, the number of parcels delivered by Finnish Post through parcel cabinets increased by 47% year-on-year. Previously, Finnish Post announced an investment of more than 100 million euros to strengthen the construction of parcels, e-commerce businesses and delivery networks. The most important step is to increase parcel cabinets. (NetEase News)

10. Shopify's average monthly visitors surpassed Amazon for the first time to reach 1.16 billion

      On September 23, Similarweb data showed that Shopify's average monthly independent visitors reached 1.16 billion in the second quarter of this year, surpassing Amazon (1.1 billion) for the first time. And, the gap is expected to widen this quarter, with Shopify-powered websites attracting 1.22 billion visitors, compared to 1.13 billion on Amazon. It is reported that since May 2020, the number of visits to Shopify websites has increased by 108.5%, compared with 9.9% on Amazon. (Yibang Power)