Evening information: Alibaba Mom announced that the Double 11 merchants will win the plan to issue 2 billion subsidy red envelopes; Tmall Home Decoration: Target the online transaction scale of the home decoration industry by the end of 2022; JD.com will make an appointment for iPhone 13 series new products exceeding 600,000; AliExpress: Adjust the promised delivery time (limited time) for shipping orders from China; Amazon joins forces with Deliveroo to provide free delivery services for Prime users...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.
E-commerce newsletter
1. Tmall starts decoration business and launches the "Decorate My Home" mini program
On September 15, Tmall announced yesterday that it had started its decoration business and was the first to launch the "Decorate My Home" mini program in Chengdu, which will expand the scope during Double 11. At present, the mini program has been launched on the Taobao App. Consumers can search for "Decorate My Home" and choose their own apartment. AI can design 3D real-life decoration solutions for free. Currently, there are four styles: Nordic, modern, light luxury, and Japanese. According to reports, the design plan of Tmall's "Decorate My Home" will achieve "what you see is what you get", and the products in the design drawings can be purchased with one click on Tmall. At present, decoration companies such as Dongyi Risheng, Bai'anju, Life Home Decoration, Holake, and Shengdu have settled in. (E-commerce News)
2. Alibaba Mom announces that Double 11 merchants will receive 2 billion subsidy red envelopes
September 15th news, today, Tmall Double 11 officially launched merchant registration, and Alibaba Mom also released six major merchants' winning plans. In terms of traffic support, Alibaba Mama has created three major digital and intelligent business growth plans for leading merchants, high-potential merchants and new merchants that are investing for the first time, providing corresponding subsidy support such as 100 million yuan of exposure resources, 1 billion red envelope subsidy, and 10 billion precise traffic. (E-commerce News)
3. Tmall Home Decoration: Target the online transaction scale of the home decoration industry by the end of 2022 to exceed 1 trillion yuan
It is reported that 80% of home improvement brands have opened flagship stores on Tmall. Enzhong revealed that as of the end of August 2021, six brands had transaction volumes of more than 1 billion, and 36 brands had transaction volumes of more than 100% growth rate, and the transaction volume of 341 categories doubled. "This year, new home decoration retail has grown rapidly, with 40,000 stores that originally did offline business, and an average increase of 320,000 transactions through Tmall." (E-commerce News)
4. Guangdong: Since May last year, the sales of agricultural products e-commerce have been nearly 400 billion yuan.
September 15th news, yesterday, the Guangdong Provincial Department of Human Resources and Social Security and the Provincial Department of Agriculture and Rural Affairs held a provincial rural e-commerce work promotion meeting in Jieyang City. On the spot, the organizer awarded plaques to the "E-Net Promotion Agriculture" rural e-commerce industrial park and rural e-commerce demonstration station in some cities in Guangdong Province. It is reported that since May 2020, a large number of rural e-commerce experts have emerged in Guangdong Province, driving more than 1 million e-commerce practitioners and promoting nearly 400 billion yuan in e-commerce sales of agricultural products. (E-commerce News)
Internet news
5. JD.com launches new iPhone 13 series and has made more than 600,000 reservations
September 15th news, in the early morning of this day, Apple's autumn press conference was officially held, bringing new products such as the iPhone 13 series, Apple Watch Series 7, new iPad, new iPad mini, etc. This morning, Apple's JD flagship store launched a new product. As of now, the number of reservations for the iPhone 13 series has exceeded 600,000. It is reported that this year's iPhone 13 series includes four models, namely iPhone 13 mini, iPhone 13, iPhone 13 Pro, and iPhone 13 Pro Max. According to JD page information, during the first release of Apple's new product, you can get one-year AppleCare+ for free when purchasing a new iPhone on JD.com; users who purchase a new iPad can receive a 30-day worry-free trial, a one-year quality issue replacement, and a one-year extended warranty service. (E-commerce News)
6. Dada Group and Perfect Diary reach strategic cooperation
According to Dada Group on September 15, Dada Group recently reached a strategic cooperation with the national fashion beauty brand Perfect Diary. According to the agreement, JD.com, a real-time retail platform under Dada Group, will cooperate in depth with Perfect Diary in product management, digital marketing, user refined operation, and performance optimization based on the two core directions of improving traffic and efficiency, and provide omni-channel solutions to promote the digital transformation of offline stores. Dada Express will provide it with instant performance services. Up to now, more than 160 Perfect Diary offline stores have been launched on JD.com, covering more than 100 counties, districts and cities across the country.
Cross-border newsletter
7. AliExpress: Adjust the time limit for shipment orders from China (limited time)
On September 15, recently, AliExpress platform issued a notice that from 0:00 on September 16, 2021, Western Time, the platform will adjust the time limit for the delivery orders in China and the time limit for some destination countries/regions: For all transaction orders in China, the time limit for express lines will be adjusted to 35 days; except for express lines, if the destination country is Brazil, the time limit for the time limit will be maintained for 75 days, and non-Brazil will be adjusted to 60 days. This adjustment is not affected by the limited-time delivery of freight templates set by merchants, nor is it affected by whether the merchants register for the platform activities. (E-commerce News)
8. Amazon joins forces with Deliveroo to provide free delivery services to Prime users
September 15th news, Amazon recently reached a cooperation with Deliveroo to provide one-year free delivery service to Prime users in the UK and Ireland. Prime users can get a membership of Deliveroo Plus worth nearly £42 per year for free, i.e. order takeaways over £25 for free. It is understood that in May 2019, Amazon took the lead in investing $575 million in Deliveroo. But two months later, the UK Competition and Markets Authority suspended the deal to investigate the potential impact of the deal on competition. Until August 2020, British regulators agreed to Amazon to acquire a minority stake in Deliveroo. After Deliveroo went public, Amazon held about 12% of the shares. (E-commerce News)
9. The export business of Suzhou cross-border e-commerce 9710 exceeded RMB 50 million in the first seven months of this year
On September 15, Suzhou City held a cross-border e-commerce 9710 export business promotion meeting yesterday, and representatives from Suzhou Municipal Bureau of Commerce, High-tech Zone Commerce Bureau and other departments and more than 170 cross-border e-commerce companies participated in the meeting. It is understood that from January to July this year, the amount of export business of 9710 model in Suzhou reached US$7.7758 million, equivalent to about RMB 50.3164 million. From the pilot last year to the rapid development stage, the export business volume of 9710 model has doubled. It is understood that the "9710" model is "cross-border e-commerce B2B direct export", through the addition of a new convenient declaration channel, simplifying the export links and procedures of enterprises, making the declaration of export enterprises more convenient and the customs clearance cost lower. (E-commerce News)
10. General Administration of Customs: Comprehensively promote cross-border e-commerce retail import return center warehouse model
On September 15, according to the Customs release, the General Administration of Customs recently issued an announcement to fully promote the "Central Warehouse Model of Cross-border E-commerce Retail Import Returns". It is understood that the announcement will come into effect on September 10. On the same day, Anhui's first cross-border e-commerce online shopping bonded retail import return center warehouse was put into operation.
