#Laogao E-commerce Newsletter# [September 9 E-commerce Evening News]

      Evening News: Taobao Live launches the "Star Show Plan"; Douyin e-commerce officially launches the "Fuyu Harvest Season" event; Meituan flash sale launches the "Billion Brand Growth Plan" and the "Hundred Cities and Ten Thousand Stores Action"; Amazon's third-party brand acquirer Rainforest received US$20 million in Series A financing; Shopee's parent company Sea plans to raise US$6.3 billion to make the largest financing in Southeast Asia...

      Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Taobao Live launches the "Star Show Plan"

      September 9th news, Taobao recently announced that Taobao live broadcast platform launched a new activity called "Star Show Plan" in September, mainly providing merchants with various support including traffic rewards. A single account can receive up to 1.5 million traffic resource rewards per month. During the event, V3~V5 merchants also have the opportunity to quickly complete the self-casting level upgrade. Judging from the planning content, the recruitment targets are concentrated among merchants in V3-V5. The "Star Show Plan" is divided into two parts, namely "Super Speed ​​Star" and "Super Blast Star". The former is for merchants with account levels V3 and V4, while the latter is for merchants with account levels V5. (E-commerce News)

2. Douyin e-commerce officially launches the "Fuyu Harvest Season" event

      September 9th news, from now until the 23rd, Douyin E-commerce will launch the "Fuyu Harvest Season" event and open an online zone to help sell thousands of regional specialty agricultural products. During the event, the platform's "Fuyu Plan" will go to many villages in Zhejiang, Fujian, Heilongjiang, Shaanxi, Sichuan, Shandong, Jiangsu and other places, and help agricultural and sideline products to leave the village and enter the city through tens of thousands of live broadcasts from the origin. September 23 this year is the Autumnal Equinox Day of the Lunar New Year, and it is also the fourth Chinese Farmers’ Harvest Festival. (E-commerce News)

3. Meituan Flash Sales Launches "Billion Brand Growth Plan" and "Hundred Cities and Ten Thousand Stores Action"

      On September 9, on September 8, the "2021 Meituan Flash Sale Digital Retail Conference" was held in Beijing. Meituan Flash Sale will launch the "1 billion brand growth plan" for brand owners and the "100 Cities and 100 Store Action" for chain supermarkets to help the digital upgrade of physical retail, that is, starting this year, it will help the digital upgrade of 10,000 stores in 100 cities, and help the annual transaction volume of 100 brands exceed 1 billion yuan within five years. Wang Putong, senior vice president of Meituan and president of the Home Delivery Business Group, said that the retail market will enter the era of "all things to go to home". (E-commerce News)

4. 919 Super Brand Day starts Suning.com and Konka set three-year goals

      According to reports, on September 9, Suning.com Konka 919 Super Brand Day was fully launched, and both parties devoted a series of exclusive discount resources to this. 919 Konka Super Brand Day will also serve as the starting point for the three-year strategic cooperation between Suning.com and Konka. Both Suning.com and Konka have raised the event to an important level. (E-commerce News)

Internet news

5. Kuaishou E-commerce plans to adjust the management rules for Kuaishou store violations

      According to September 9, last night, Kuaishou E-commerce issued a temporary announcement on the illegal management rules of Kuaishou stores. The Kuaishou e-commerce platform plans to test the proposed rules from September 16 to September 30. After the test, the above-mentioned rules to be released will be adjusted accordingly. (E-commerce News)

6. Ele.me launched hundreds of "vegetable pickers" stores in three cities including Shanghai

      According to September 9, following Chengdu, Ele.me recently launched hundreds of "vegetable pickers" stores in Shanghai, Hangzhou and Guangzhou at the same time. The person in charge of Ele.me's fresh food business said that after more than half a year of operation, the Chengdu "vegetable picker" store has achieved remarkable results. The average daily orders of some stores have increased by more than 200%, and the online order revenue of some stall owners is also close to offline. It is reported that in order to ensure the user experience of the vegetable picker store, Ele.me has set detailed selection standards for vegetables, meat, poultry, eggs, aquatic products and other products required for daily life. In addition, the platform has also launched a service for bad product compensation. The platform is still ready. (E-commerce News)

Cross-border newsletter

7. Amazon's third-party brand acquirer Rainforest receives US$20 million in Series A financing

      According to Newslanes, Rainforest, a third-party Amazon brand acquirer headquartered in Singapore, announced that it had completed a US$20 million Series A financing, and has raised a total of US$56.5 million in funds. Rainforest plans to use the new funding to acquire more Asian e-commerce brands and expand its business to Europe and the United States. It is understood that Rainforest was launched in January 2021 and has acquired six brands from China, one of which is worth up to US$3.6 million. Rainforest will expand its brand size through the acquisition of brands, including inventory management, cost optimization and expansion of existing distribution channels, with its brand portfolio growing by more than 50% annually. (E-commerce News)

8. The first cross-border e-commerce B2B direct export goods in Kashgar, southern Xinjiang is cleared

      On September 9, on September 8, in Kashgar Comprehensive Bonded Zone, an e-commerce company in Kashgar declared to export a batch of clothing, shoes and hats to Tunisia through the cross-border e-commerce B2B direct export model. This is Kashgar is also the first successful cross-border e-commerce B2B direct export business that was handled by southern Xinjiang. The goods were clothing, shoes and hats, weighing 20.18 tons, with a value of 1.8443 million yuan, and were exported to Tunisia. At present, Kashgar Comprehensive Bonded Zone has successfully carried out two cross-border e-commerce business models: cross-border e-commerce direct purchase B2C export and cross-border e-commerce B2B direct export, and is fully promoting the implementation of the "9810" business of cross-border e-commerce export overseas warehouses. (E-commerce News)

9. Shopee's parent company Sea plans to raise US$6.3 billion to be the largest financing in Southeast Asia

      September 9th news, today, Shopee's parent company, Sea, Southeast Asia's largest e-commerce and gaming company, submitted documents, planning to raise $6.3 billion through issuance of stocks and convertible bonds, one of the largest financings in the region ever. In filings filed Thursday, Sea said it was seeking to sell 11 million ADRs and had the option to offer another 1.65 million as part of the so-called green shoe option. The company also raised $2.5 billion by issuing convertible bonds that came with $375 million in "green shoes" funds. The sale could raise $3.8 billion based on Sea's closing price in New York on Wednesday. (E-commerce News)

10. Wells Fargo: Amazon becomes the largest retailer of clothing and shoes in the United States

      On September 9, according to a latest report by foreign media citing Wells Fargo, Amazon's clothing sales accounted for about 35% of the total online clothing sales in the United States, making it the largest online clothing seller in the United States. Its clothing and footwear sales exceeded $41 billion, including sales through third-party sellers, 20%-25% higher than Walmart. Wells Fargo analysts quoted data provided by eMarketer to show that Amazon's total commodity transactions grew from $36 billion in 2019 to $41 billion in 2020.