Where can I start with e-commerce newbies in operation?

       In simple terms, e-commerce operations are ultimately about doing business. You have to figure out what items or services they need from the perspective of the customer, and just do what you do to meet their needs. Different e-commerce platforms (JD.com, Pinduoduo, Douyin, Taobao, Tmall, Vipshop ...), different identities (agent operation, their own store, different store sizes, brand parties ...), different store sizes (annual sales of 100 million, 30 million, 10 million), the e-commerce operation methods are different, and the operating content will be different.

Taking Taobao store as an example, where do you need to start with the operation:

( 1) Market analysis: Based on the business consultant market trends and Taobao search box, master the latest trends of competitors, industry development trends, and commodity development potential.

( 2) Store marketing strategy: formulate monthly store summary activities and sales goals, and dismantle the overall goals to daily (total sales, order count, conversion rate, average customer price).

( 3) Data traffic acquisition:

 -搜索：根据生意参谋工具与淘宝网搜索发现搜索热词，然后添加到自己家商品的名称上获得越来越多免費用户；

 -Activities: Sign up for Taobao Juhuasuan, daily special sale, official website activities (618, Double Eleven), lP activities (super brand day, Tmall small black box);

 - Marketing and promotion: direct train promotion, Taobao Diamond Exhibition, Pinshengbao, Taobao Customer;

 -內容：淘宝直播 、短视频 、图文、微淘。

( 4) Online customer service: inform the store's activities, product advantages, and high traffic points to let them be fully prepared. At the same time, check the chat records of the online customer service on time, analyze the user's needs and doubts, and carry out the following operation strategies.

( 5) Product copywriting: The editing of the title, main picture, details page copywriting and the design of each product reflect the selling points of the baby, so that users can clearly understand the value of the product; guide artists to optimize pages, increase search volume, and promote sales.

( 6) Product strategy: be clear about the selection of main and secondary products, the daily price and activity price of each product, the replenishment of each product, and the gift of each product must be formulated.

( 7) Supply chain follow-up: time nodes for product purchase and warehouse entry, inventory quantity check, and whether the shipment is smooth.

The above is for Taobao stores as an example, what e-commerce operations need to do; so how should different e-commerce platforms and different store sizes be operated?

Laogao e-commerce circle

      The Laogao e-commerce circle is known as the Whampoa Military Academy where small and medium-sized e-commerce grows. It is an alliance formed by a group of like-minded entrepreneurs and friends. At present, the Laogao e-commerce circle has become a nationally renowned e-commerce network, with nearly6,000 mid-to-high-end e-commerce companies on platforms such as Taobao, Tmall, JD.com, Pinduoduo, and Douyin.

      This place is not only a circle of people, but also a practical classroom specially created for e-commerce people. It is taught by a professional and authoritative team of lecturers and senior e-commerce platforms. It provides a series of practical courses from entry to advanced, operation to management. The course content covers multiple platforms such as Alibaba, JD.com, Pinduoduo, Amazon, Xiapi, Kuaishou, Douyin, and other platforms as well as practical e-commerce in various fields. Through online and offline learning, comprehensive analysis of practical cases, and sharing of professional practical information from big names, we help e-commerce companies empower employees, middle-level and senior executives and improve the overall core capabilities of the company.