#Laogao E-commerce Newsletter# [E-commerce Evening News on August 17]

      Evening News: Douyin’s new brand self-broadcast incentive policy can receive up to 10,000 yuan in traffic benefits per brand; JD Home Appliances’ 815th anniversary celebration report was released, with high-value and intelligent products being favored; Ele.me’s 2021 summer nightlife report: The volume of late-night snack orders in RV campgrounds has increased significantly; Sanya will set up a special fund reward and subsidy budget for cross-border e-commerce development of 44.4 million yuan; e-commerce PaaS comprehensive management platform and solution company "EIZ" has received 1 million Australian dollars in financing...

      Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Alibaba's 13F holdings in the second quarter: the total market value of its holdings is approximately US$2.136 billion

      According to August 17, Alibaba recently submitted a report on 13F holdings. In the second quarter, Alibaba's total market value was approximately US$2.136 billion, compared with US$1.919 billion in the previous quarter; Bilibili is still its largest holdings, with a share of 57.03%. As of the close of US stocks on Monday, Bilibili was $69.46, with a total market value of $26.698 billion. (Yibang Power)

2. Douyin’s new brand self-broadcast incentive policy can receive up to 10,000 yuan in traffic benefits per brand

      According to August 17, from August 1 to August 31, Douyin e-commerce launched a new brand self-broadcast incentive policy, and a single product brand can receive a traffic coupon reward of up to 15,997 yuan. Brand flagship stores, specialty stores, and store-type flagship stores that have not opened the official account and channel number of the brand store from June 1 to July 31 to receive the Douyin e-commerce task. After meeting the three conditions of "effective live broadcast days with shopping cart" incremental self-broadcast closed-loop effective settlement GMV" "number of purchases", the platform will issue the corresponding quota Qianchuan coupon reward every week, with a maximum reward of 9,999 yuan Qianchuan traffic coupons. This incentive policy radiates brands across the industry, promotes the rapid and healthy development of brand merchants, and helps merchants usher in a new period of business growth in August. (Yibang Power)

3. JD Home Appliances’ 815th Anniversary Report is released. High-value and intelligent products are favored

      On August 16, JD Home Appliances released its 815th anniversary report. High-value, intelligent, maternal and infant cleaning, and health and comfort products are favored by consumers and have become a major trend in the renewal of home appliances. Data shows that on 815, in the air conditioner category, the sales of new trend fabric air conditioners increased by 170% month-on-month in July. In the refrigerator and washing category, the transaction volume of high-value retro refrigerators increased by more than 180% year-on-year. Black technology smart home appliances are gradually becoming the new favorite. Among them, the sales of partitioned air conditioners that can intelligently identify the hot and cold of different human bodies in the room and achieve accurate and exclusive air supply increased by more than three times year-on-year. (E-commerce News)

4. Meituan affiliated companies apply for registration of the "Meili Value" trademark

      According to news on August 17, Tianyan Check information shows that recently, Meituan's affiliated company Beijing Sankuai Technology Co., Ltd. applied to register multiple "Meili Value" trademarks. The international classification involves catering accommodation, advertising sales, transportation and storage, and scientific instruments. The current status is currently under application. It is reported that the company has previously applied to register trademarks such as "Conch Cloud Store Treasure", "Meituan Xiaoyao", "Meituan Anxin", "Fan Xiaoquan", "Meituan Order Takeover Treasure", "Tuanli Value", "Meituan Good Value", and "Tuantuan Value", etc., and international categories include financial property management, advertising sales, scientific instruments, website services, etc. (E-commerce News)

Internet news

5. Ele.me 2021 Summer Nightlife Report: RV campsite late-night snack orders have increased significantly

      According to August 17, Ele.me recently released the "2021 Ele.me Summer Nightlife Report". Data shows that night takeaway consumption scenarios are constantly expanding. The month-on-month increase in takeaway orders in many scenarios such as night camping sites, scenic spots and resort hotels, pedestrian street complexes, gyms, etc., are all doubled or more than last year. Among them, the number of late-night snack orders in RV campgrounds increased by nearly 2 times month-on-month, and Beijing, Shanghai, Guangzhou and Changsha have become the "first-tier" vibrant cities in summer nights. (Yibang Power)

6. BOSS Direct Recruitment Cancelled Weekly: It is called "weekend overtime pay" will be issued

      According to August 17, BOSS Direct Recruitment announced today that it will cancel the "big and small weeks" from September 1, 2021. After the double break is restored, the "weekend overtime pay" in the employee's salary is still paid normally, and the total salary remains unchanged. According to reports, in the salary structure of BOSS Direct Recruitment, the "weekend overtime pay" part accounts for about 20% of the employees' annual salary. In June this year, BOSS Direct Recruitment also directly increased its salary by two months to more than 800 employees in the operation, review, customer service and other departments of "user safety protection, front-line user service". BOSS Direct Recruitment's revenue in Q1 2021 was 789 million yuan, a year-on-year increase of 179%; the adjusted net loss was 128 million yuan, a year-on-year narrowing. (E-commerce News)

Cross-border newsletter

7. E-commerce PaaS comprehensive management platform and solution company "EIZ" received 1 million Australian dollars in financing

      On August 17, according to 36Kr, recently, the e-commerce PaaS comprehensive management platform and solution company "EIZ" completed a 1 million Australian dollar Pre-A round of financing, led by an Australian local family fund and a well-known Australian food delivery platform. The financing funds are mainly planned to be used for product research and development, team recruitment iteration, and the development of new markets such as Southeast Asia. It is reported that since this year, EIZ has begun to officially plan the Southeast Asian market. It is currently actively negotiating partners in the Southeast Asian market and is expected to officially land in Malaysia in February 2022. (E-commerce News)

8. Hong Kong B2B platform BuyHive announced its entry into the mainland Chinese market

      On August 17, according to PR News Agency, BuyHive, a B2B cross-border e-commerce platform and procurement service provider in Hong Kong, announced that it has officially entered the mainland Chinese market and created a local team. Public information shows that BuyHive was founded in 2020, and its team is currently located in Hong Kong, Shanghai, Shenzhen and San Francisco, USA. Since its establishment, BuyHive has developed rapidly, with its first-year performance of US$15 million. In May this year, it received a US$1.5 million investment from financial technology company Choco Up. As of the second quarter of 2021, the BuyHive platform has connected more than 60,000 buyers in more than 20 countries and regions, helping users purchase more than 100 million pieces of personal care products and medical supplies. (E-commerce News)

9. Global retail giant Walmart is recruiting cryptocurrency experts

      On August 17, Walmart, the world's largest retailer, is reportedly hiring a "digital currency and cryptocurrency product owner" to help expand its virtual payment options. The official Walmart recruitment homepage shows that the person in charge will be responsible for formulating a digital currency strategy and product roadmap, and is committed to the product roadmap and promoting project execution. This position requires applicants to have experience in the cryptocurrency ecosystem and related technologies, more than 10 years of experience in product or project management, technology commercialization, etc. (E-commerce News)

10. Sanya will set up a special fund reward and subsidy budget for cross-border e-commerce development 44.4 million yuan

      Sanya will set up a special fund for cross-border e-commerce development with a total reward and subsidy budget of 44.4 million yuan, encourage high-quality cross-border e-commerce companies to settle down and enhance the enthusiasm of local enterprises to participate in cross-border trade. The Measures clearly state that the scope and standards of special funds apply to cultivate cross-border e-commerce operators, support the construction of cross-border e-commerce offline industrial bases, encourage the development of cross-border e-commerce logistics and warehousing, support the development of cross-border e-commerce live broadcast economy, and support the overseas digital marketing and branding construction of cross-border e-commerce. (E-commerce News)