#Laogao E-commerce Newsletter# [May 7 E-commerce Morning News]

      #Laogao E-commerce News# [E-commerce Morning News on May 7] Morning News: Huolala's "Get-Traffic Welfare Month" ended: The total number of orders completed increased by 121% year-on-year; Cainiao Station: During the May Day period, 15 million users kept their parcels for free for more than 3 days; the fresh food e-commerce platform "Rabbit Fresh" completed financing of hundreds of millions of yuan.

      Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Ministry of Commerce: Online retail sales increased by 28.1% year-on-year in the first eight days of the "Double Product Online Shopping Festival"

      According to the report on May 7, according to the monitoring of key e-commerce platforms by business big data, the national online retail sales reached 381.8 billion yuan in 8 days before the "Double Product Online Shopping Festival" (April 28-May 5), an increase of 28.1% year-on-year. During the May Day period, online retail sales increased by 29.2% year-on-year, of which physical online retail sales increased by 28.2% year-on-year. Online travel retail sales increased by 371.2% year-on-year, while domestic online travel products and attractions ticket sales increased by 526.3% and 300.7% year-on-year respectively. (Yibang Power)

2. TikTok: The number of travel videos during May Day increased by 2.4 times compared with this year's Spring Festival

      According to May 6, today, Douyin released the "2021 Douyin May Day Data Report". During the May Day holiday, the number of Douyin travel videos increased significantly, 2.4 times higher than this year's Spring Festival and 5.9 times higher than last year's May Day. At the same time, the top 10 popular tourist cities in Douyin are Chongqing, Shanghai, Shenzhen, Suzhou, Guangzhou, Chengdu, Beijing, Hangzhou, Zhengzhou and Dongguan. Data shows that during the May Day holiday, 68% of users traveled to surrounding cities in the province, and a single Douyin user checked in at most 37 attractions. (E-commerce News)

3. Fresh food e-commerce platform "Rabbit Fresh" completed financing of hundreds of millions of yuan

      According to the report on May 6, according to the Internet Economic and Social Security, on April 29, "Rabbit Fresh" completed financing of hundreds of millions of yuan. This round of financing will be mainly used for Rabbit Fresh's store expansion, supply chain construction and team building. It is understood that Rabbit Fresh is a scenario-based pre-sale fresh food e-commerce platform, with pre-sale self-pickup + current sales as the main operating model, covering thousands of SKUs such as vegetables, fruits, snacks, and fast food. (E-commerce News)

4. Cainiao Station: During May Day, 15 million users can keep the package for free for more than 3 days.

      According to May 6, data released by Cainiao Express Station recently showed that during the May Day holiday, Cainiao Express Station kept express delivery for more than 15 million people for more than 3 days. The demand for home delivery reached its peak in the return of May 5, with the number of door-to-door packages at the inn rising 20% ​​month-on-month on May 1. In addition, the parcels of 9 million users are kept for 4 days at the station for free, and the parcels of more than 5.3 million users are stored for more than 5 days. It is reported that in mid-April, Taobao and Tmall, together with Cainiao Station, announced the launch of on-demand door-to-door services in the three cities of North and Shanghai, and cities such as Guangzhou, Shenzhen, Jinan, and Harbin are also promoting simultaneously. (E-commerce News)

Cross-border newsletter

5. AliExpress launches Poland's "X-Day" overseas warehouse rebate subsidy

      According to May 6, AliExpress recently stated that in order to encourage sellers to stock overseas warehouses, focus on operating overseas warehouse products, increase sales in Poland, and enhance customer experience of Polish buyers, AliExpress provides sellers with Poland’s “X-Day” overseas warehouse rebate subsidies. The specific event time is: 0:00:00 on April 1, 2021 to 23:59:59 on June 30, 2021; the event target is AliExpress China seller. In this event, AliExpress will subsidize merchants that meet the activity conditions and relevant rules. The subsidy amount is 2% of the transaction amount of overseas store warehouses in the event period. (E-commerce News)

6. Due to the COVID-19 pandemic, Amazon postponed Prime Day promotions in India and Canada

      According to reports on May 7, Amazon has reportedly postponed the annual "Prime Day" promotion for both countries due to the worsening COVID-19 pandemic in India and Canada.

      Amazon confirmed to the media that it would suspend the two-day discount promotion in both countries, but did not disclose the restart date.

      In addition, Amazon said that this year's "Membership Day" promotion will continue to be held in countries such as the United States, Britain, Germany, France, Spain and China, and will be held in advance until June. Usually, the "Membership Day" event is held in July. (Titanium Media)

7. Twitter launches reward function account to connect with payment software

      On May 7, Twitter launched the Tip Jar feature on Thursday to facilitate users to reward their favorite creators. Users can use Tip Jar to connect their Twitter account with Bandcamp, Cash App, Patreon, PayPal or Venmo. Twitter doesn't charge any fees from the feature. It is reported that the feature is also part of Twitter's overall development plan: the company hopes to achieve 315 million daily active users by the end of 2023 by launching various features. (E-commerce News)

8. eBay Germany Station: Improve the attributes of "personalized" items

      May 6th news, today, eBay announced that in order to make sellers more easily and personalized to sell on eBay, buyers can view the free text fields edited by sellers for this item through the "Buy Now button" in the future.

      According to reports, in this field, sellers can enter personalized information about the required. To do this, when creating an item listing, the seller needs to provide the buyer with simple and clear detailed information about personalization in the free text field under "Item Properties > Personalization", which can use up to 200 characters.

      It is worth noting that eBay will gradually open up this feature, so it won't be displayed in all categories immediately. At the same time, the "personalization" of item attributes is only applicable to items purchased immediately, as well as items purchased through shopping carts.

      In addition, buyers can also describe their needs in a free text box of up to 250 characters while shopping.

      eBay said it is working to make further improvements this year to optimize the purchasing experience of personalized items and will update all new changes in real time. (E-commerce News)

Internet news

9. News says Didi plans to IPO the OEM business separately

      According to THE INFORMATION, Didi Chuxing plans to be listed in New York this summer. Meanwhile, the company has planned to divest its newly established grocery delivery service within a year or two after its IPO. According to a person familiar with the matter, Didi's executives have told investors in the grocery service industry that Didi plans to list its grocery business separately some time between 2022 and 2023, but the specific time has not been determined yet. According to information, Chengxin Youxuan is a community e-commerce platform under Didi. It was officially launched in June last year. Its categories cover fruits and vegetables, rice, flour, grain and oil, meat, poultry, eggs and milk, daily necessities, etc. (E-commerce News)

10. Huolala’s “Transfer Benefit Month” ended: the total number of completed orders increased by 121% year-on-year

      According to reports on May 6, Huolala's 12-day "Transfer Welfare Month" event ended. Data showed that more than 5.24 million people participated in this event, of which more than 550,000 drivers received orders and more than 4.69 million users placed orders; the total number of orders increased by 121% year-on-year, and the total mileage of orders reached 249 million kilometers. From the perspective of category, the number of fresh food, small commodities, and decoration building materials increased significantly before the May Day holiday, among which fresh food increased by more than 22% month-on-month compared with the same period last month. Decoration and building materials, clothing fabrics, and express delivery items are the three types of goods with the largest volume of freight orders. (E-commerce News)