#Laogao E-commerce Newsletter# [E-commerce Evening News on July 14]

      Evening News: Alibaba International Station: The platform transaction volume increased by 111% year-on-year in the first half of this year; PrivaLia, the Latin American e-commerce company, once again put the IPO on the agenda; Hema data: fresh beer sales in June increased by 600% year-on-year; SF Express expects profits to exceed 1.6 billion yuan in the second quarter to drive profit increase; Douyin e-commerce maternal and infant industry creates a new CBME exhibition...

      Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Douyin e-commerce maternal and infant industry creates a new CBME exhibition

      July 14th news, from July 14th to July 16th, Douyin e-commerce maternal and infant industry, as the co-organizer, joined hands with the 21st CBME Maternity and Baby Exhibition to create a new CBME exhibition with the theme of "new population, new consumption, new growth". During the exhibition, the official Douyin e-commerce maternal and infant industry and 30 top exhibitors will set up a live broadcast room for the theme of "Douin Baby Plan" and start online live broadcasts at the same time as the exhibition. (E-commerce News)

2. Tencent Technology affiliated companies apply for multiple "Little Goose Group Leader" trademarks

      According to news on July 14, Tianyan Check information shows that recently, Tencent Technology (Shenzhen) Co., Ltd. applied to register multiple "Little Goose Team Leader" trademarks, with international classifications involving advertising sales, education and entertainment, social services, communication services, website services, etc. The current trademark status is all under application. According to media reports, the WeChat mini program "Xiaoe Pinpin" was officially launched as an independent social e-commerce app in April this year, and its shopping model is similar to Pinduoduo. (E-commerce News)

3. The social e-commerce platform "Shunlian Power" received three rounds of financing of 150 million yuan in one year.

      July 14th news, recently, the entertainment social e-commerce platform "Shunlian Power" received a new round of financing, and this round of funds will be mainly used for listing, platform and supply chain construction. It is reported that this is also the third financing completed by Shunlian Power within one year. All three rounds were exclusively invested by Kamba Capital, with a total amount of 150 million yuan. At present, Shunlian Power is positioned as a S2B2C model entertainment social e-commerce for sinking users, focusing on "zero threshold opening of stores", introducing entertainment gameplay such as live streaming and selling goods, covering multiple categories including food, home appliances, digital, personal care and beauty, and daily necessities. It has launched 10 million SKUs, accumulating 90 million users and more than 10 million creator store owners. Next, Shunlian Power plans to split the live broadcast business and form a separate app to enter the live short video track. (36Kr) (E-commerce News)

4. Alibaba established a digital agricultural company in Shandong with a registered capital of 10 million

      According to news on July 14, Tianyan Check information shows that on July 12, Alibaba Digital Agriculture (Shandong) Co., Ltd. was established with a registered capital of 10 million. The business scope includes intelligent agricultural management; supply chain management services; agricultural production custody services; park management services; agricultural professional and auxiliary activities; Internet sales (except for selling licensed goods); agricultural and sideline products sales, etc. Equity penetration information shows that the company is indirectly wholly owned by Alibaba (Shanghai) Co., Ltd. (E-commerce News)

Internet news

5. SF Express expects profits to exceed 1.6 billion yuan in the second quarter to deliver fresh food to drive profits

      According to July 14, SF Holdings released its first half of 2021 performance forecast on the evening of July 13. The announcement shows that SF Holdings expects to achieve a profit of 1.629 billion yuan to 1.819 billion yuan in the second quarter, achieving performance recovery. It is understood that with the boost of e-commerce promotions in the second quarter and the peak season of fresh food, SF Express's time-limited express business volume rebounded month-on-month. Although its net profit was slightly different from 2.854 billion yuan in the second quarter of 2020, through the improvement of operational efficiency, it successfully got out of the profit trough in the first half of 2021. It is worth mentioning that during the 618 period, SF Express's overall business volume increased by more than 40% year-on-year. (E-commerce News)

6. Hema data: Fresh beer sales in June increased by 600% year-on-year

      According to reports on July 14, data from Hema showed that in June this year, the sales of fresh beer that Hema mainly uses 30-minute cold chain to arrive at home increased by 600% compared with the same period last year. Xu Jun, the Hema branding team is responsible for the procurement of alcohol, revealed that Hema launched two flavors of craft beer, including German wheat white and Indian pale ale, this year, has become the champion item in Hema's entire beer category, and its price and service are leading in the industry. Hema data also shows that the penetration rate of craft beer among Hema consumers is higher than that of ordinary beer, and nearly 50% of users buy at least once a week. Most consumers buy it online and choose to deliver it to their homes. At the same time, with the rise in summer temperatures, beer consumption is increasing day by day. These two Hema craft beer, which focuses on cold chains, can sell nearly 40,000 bottles a day. (E-commerce News)

Cross-border newsletter

7. Latin American e-commerce PrivaLia once again puts IPO on the agenda

      July 14th news, Latin American e-commerce PrivaLia recently restarted its IPO plan shelved at the end of April this year. Regulatory documents show that the company hopes to raise about 1 billion reais (about 193 million US dollars). In securities filing, Privalia sets its share price range between 16.30 real and 18.10 real, and its IPO is scheduled to be priced on July 20. PrivaLia is a limited-time discount website, established in Spain in 2006. The platform mainly adopts the flash sale model to sell products in a limited-time special sale. (Yibang Power)

8. Interpark, a veteran Korean e-commerce company, will sell some equity

      On July 14, according to the Korean financial investment community, Li Jiheng, the largest shareholder and CEO of South Korea's earliest comprehensive online shopping platform, appointed NH Investment Securities, the largest securities company in South Korea, as a sales consultant, and is seeking equity sale. It is reported that Li Jiheng and others have 28.41% of Interpark's shares. As the beginning of Korean e-commerce, Interpark once occupied the highest market share and was known as "Korea Amazon". However, with the rise of rising stars such as NAVER and Coupang, INTERPARK currently has only 2% of the online market share in South Korea. The industry estimates that this part of the sold equity is potential buyers, such as Lotte Shopping, New World Group, KAKAO, etc. (E-commerce News)

9. Alibaba International Station: Platform transaction volume increased by 111% year-on-year in the first half of this year

      On July 14, Alibaba International Station, a cross-border e-commerce B2B platform, released the latest issue of the "New Foreign Trade Index", showing that the platform's transaction volume increased by 111% year-on-year in the first half of this year. The report shows that as the epidemic gradually eases, the global economy continues to recover, driving an increase in external demand. In the first half of this year, social scenarios and short-distance tourism-related products recovered, construction projects gradually recovered, and demand for basic building materials exploded. Among them, the average daily visits to the United States and Canada increased by 4,800% year-on-year. In addition, carbon emission reduction has become a global trend. In the first half of this year, the demand for green and low-carbon related commodities at Alibaba International Station grew rapidly, driving domestic industries to go overseas, with the average daily visits to solar products increasing by 50% year-on-year. (E-commerce News)

10. Google agrees to acquire Japanese payment company Pring

      According to foreign media reports, Alphabet's subsidiary Google has agreed to acquire Japan-based payment company Pring to enter Japan's rapidly growing cashless service market. Pring's three major shareholders, Metaps, Miroku Jyoho Service and Japan Gas announced Tuesday that they will sell a total of 87% of their shares to Google. Among them, Metaps said it would sell its 45% stake in Pring for 4.9 billion yen (US$44 million). It is reported that Japanese media recently reported that Google plans to acquire Pring for 20 billion to 30 billion yen and launch remittance and payment services in Japan in 2022, but Google said it would not comment. (E-commerce News)