How can Taobao sellers handle store selection and packaging?

　　The creation of hot products can be said to involve the overall interests of the store. After all, if your store can have one or more popular products, it will undoubtedly better improve the overall advantages of the store. Next, the editor of Laogao E-commerce will talk about it in detail.

　　1. Selection of popular products

　　1. Market Analysis

　　Early market analysis: You can analyze competitors, such as T-shirts and dresses, and you need to investigate popular popular colors, patterns, materials, styles, and styles that the public likes. The preliminary analysis is not difficult but very important. The direction is a compass. If the direction is right, you can overcome many difficulties in the future. If the direction is wrong, you need to start over again, which will be very expensive.

　　2. Select the product in the store

　　Manufacturers with conditions can produce a batch of products based on the results of the survey to make data. If the data is good, they can be mass-produced and promoted. If they are small sellers, they should consider more when choosing a style, because our flexibility is relatively not that strong. On the one hand, they should consider the degree of consumer preferences when choosing a model.

　　One party considers profits, and we need to make a budget form. What is the approximate cost? I can make money. If I don’t know this, the product will die in the future because it has no profits. The purpose of the merchant is to make money. If there is no profit, in terms of promotion, no one is so stupid.

　　2. Hot products packaging

　　1. Description of hot baby

　　I had such an experience to share with you a long time ago. I was still very ignorant at the time, just to introduce what this product is for, the packaging is very good, and the express delivery is very fast. At that time, I didn’t know what the details page had. After putting it on, I didn’t sell the goods. I thought that it might be because the promotion was not good, so I threw the direct train. The money was simply thrown away in vain. The only gain now seems to be experience.

　　Later I paid attention to the details page. In fact, the operation work is to find problems and solve problems. But I felt that I spent money and why I didn’t sell goods. We artists made the details page again. This time, we were completely from the perspective of consumers. We paid attention to the few points that consumers actually care about. First, look at the review content. What is the good review given me? What is the bad review because of ours? What is the bad review? Is it ours or the manufacturer’s production? Call customers with bad reviews to consult buyers to experience it and understand my consumers.

　　The details page is re-revised. Consumers are concerned about whether it is pure cotton. I will do some pure cotton tests on the details. Without much text, consumers can see that it is indeed pure cotton. They are worried that it will not look good when they buy it. They will do some buyer shows so that customers can understand what the clothes are like after receiving them. There are still many points and understand them more. Muzi emphasized several key points:

　　In short, the details page should be designed based on the concerns of consumers and expressed in the style of their own store. This is very artistic. If the style of each store is different, design it in a way that suits your own store style.

　　2. Price of hot products

　　When pricing the product, if it is a brand product, you can consider the value of the brand. In terms of pricing, compare the price of the same brand with the most sales volume, and see which price is the largest sales price. Based on your own profits, let’s talk about the key points of the price. Taobao now divides traffic into very detailed categories. The low-average customer unit price groups, middle-level, high-level, and different groups of customers will also be different. I wonder if you have ever been a Taobao agent.

　　Customers who come in through Taoke are different from those who come in Pingshang, because people are not satisfied. If you buy things at a low price, you will feel that the quality will be a bit bad. Therefore, when you receive the goods, you will also think that this is not a good thing. Otherwise, it is a psychologically appropriate emotion. However, although the price of the flat-selling product is a bit expensive, you will expect that the product will be very good when you have not received it. When you receive it, it just meets the point he expects, and you are very satisfied. So pricing needs to be considered, you want to buy a customer group like the above.