After calculating, the average annual rate is 120 million... I believe that many people will be shocked when they see this number. After all, even a fraction of the time can easily make most people embarrassed.
but!
A "god"-like person paid off 600 million yuan in just three years, and thus dominated the hot search list on Weibo. The topic once reached 270 million views...
"Really rumored" 600 million yuan in 3 years Source: Weibo
That’s right, it’s Luo Yonghao who makes Hammer mobile phones!
A few days ago, Luo Yonghao accepted an exclusive interview with the program "My Bronze Age". He said that the current repayment speed has exceeded expectations. He originally planned to pay off 600 million yuan in five years, and it would probably be paid off within about 3 years, which means that Luo Yonghao can restore his "freedom" by the end of this year.
Start a business for half a lifetime, owing 600 million yuan in debt
After dropping out of school in the second year of high school, Luo Yonghao wanted to become a poet, but he could not support himself by showing off his enthusiasm. So, around 2000, when the New Oriental training institution was in full swing, Luo Yonghao wrote a cover letter to Yu Minhong (founder and chairman of New Oriental). It is said that during the interview, Luo Yonghao failed his first two trial lectures, and Yu Minhong gave him a third chance to pass.
Luo Yonghao transformed himself into Teacher Luo, and he won the title of teacher for 6 years. With his witty and humorous teaching skills, he is deeply loved by students. Some students even secretly record his lecture videos and upload them to major video websites. This is also the reason why Luo Yonghao is known as the first generation of Internet celebrities in China .
Then in 2006, Luo Yonghao jumped out of New Oriental and founded a blog website called "Niubo.com" based on his fans he had accumulated over the past few years. The website has a variety of contents and is blooming in many places in the fields of pictures, news and comments, reading and music. It also once gathered well-known scholars such as Liang Wendao, Han Han, Lian Yue, and Chai Jing, and the daily website views exceeded one million.
The former Niubo.com source: Internet
Finally, Niubo.com closed in 2013 due to various sensitive issues such as "the website has harmful factual comments".
It is worth mentioning that during the opening of the website, Luo Yonghao returned to his old business and fully reflected his humorous cells. An institution called "Lao Luo and His Friends Education Technology Co., Ltd." and focused on English training was born.
As a lecturer, Luo Yonghao is indeed unique and unique, but the principal and the teacher are two completely different functions. Although Lao Luo's withdrawal rate is only a small 5%, the school has suffered a lot due to the long-term losses. In addition, due to the global financial crisis after 2008, Lao Luo's training institutions can only choose to endure the situation.
Time slowly flowed to 2012. Luo Yonghao changed his style and devoted himself to the mobile phone industry, becoming the most famous entrepreneur in China at that time. At the same time, this also became a watershed in his career.
The passionate Luo Yonghao led Hammer Technology to release the Smartisan T1 in 2014, but due to the inability to ship on time, consumers returned a large number of orders.
Although there were some minor problems for the first time, in 2015, Nut Mobile, Literary Nut and Smartisan T2 were released one after another, making Luo Yonghao as dazzling as the brightest star in the night sky. At this time, the valuation of Hammer Technology reached 2.6 billion, and Luo’s net worth also exceeded 700 million.
Hammer Luo Yonghao Source: Internet
In 2016, Smartisan Technology faced an acquisition, but it was not agreed upon for various reasons, and the problem of funding gap was unprecedented. After two times when the company could not pay wages, Lao Luo also fooled his employees: this is a problem with the banking system.
In this year, Smartisan Technology's revenue increased from the original 1.2 billion Waterloo to 800 million, and its net loss reached 428 million. Until the end of the year, the company's current liabilities reached 630 million.
It was finally over until 2018 that Nut 3, Nut RI and Nut PRo2s were launched one after another, but at this time the mobile phone battlefield had been divided up by major manufacturers such as Apple and Huawei. Lao Luo's products were cold one after another, and the company was on the verge of bankruptcy. According to the law, Lao Luo only needs to bear an unlimited personal guarantee of more than 100 million yuan, and the remaining debts can enter liquidation procedures as the company goes bankrupt.
In 2019, ByteDance chose to acquire the Hammer Technology team, but it did not include Luo Yonghao.
At this point, Lao Luo did not choose to live a life of silence, but embarked on a road full of thorns. He was burdened with all the company's liabilities, including the debts of bankruptcy liquidation, and this move made him "the most famous debtor in China."
Real man, "really spread"
Although Hammer Mobile Phone failed, Luo Yonghao, who owed huge debts, was not discouraged.
In 2020, Luo Yonghao entered the Douyin live streaming platform and completed his debut on April 1. Through three hours of sales, 3 million people were online at the same time, the transaction amount exceeded 100 million, and the cumulative number of viewers exceeded 48 million. According to market prices, the commission of the top anchor is generally around 20%, which estimates that the commission of Lao Luo’s first broadcast reaches 2,000. There is also a pit fee of 60000 (debattable) and the total number of 25 products in the venue is 150000000.
From "Industry Light" to YYDS, Luo Yonghao has truly played a "Real Return" in order to repay his debts. In just one year, a total of more than 18 million items were sold, with sales exceeding 3 billion.
He once said that in 2020, he will only receive a 1 yuan year-end bonus, and when the debt is paid by the end of 2021, he will ask the company for a big red envelope.
He has fought for 600 million yuan in debt and has achieved a goal of 400 million yuan in 2020, part of which belongs to 180 million yuan of selling the mobile phone team and related intellectual property rights.
In April 2021, Luo Yonghao broke his highest sales record in a live broadcast. In just 10 minutes of the opening, the live broadcast reached 2.7 million people watched it at the same time, and 1.63 million sound waves were harvested.
The total sales of this live broadcast totaled 170 million yuan, the cumulative number of viewers reached 48.754 million, the transaction orders were 840,000, and the entire audience's sound wave was 36.326 million, equivalent to more than 3.6 million yuan.
In addition to live streaming, Luo Luo was also found shooting advertisements in a studio in Beijing, and he smiled on the set.
Luo Yonghao in the studio Source: Internet
It seems that he does everything he can to make money. Lao Luo once said that if his energy allows, he will try it whether it is live streaming and selling goods or playing music on TV.
At the Douyin e-commerce conference on April 8 this year, Luo Yonghao, who had "a tough life does not need explanation", established a big flag with a target income of 10 billion yuan this year, and started education and training business for Internet celebrity anchors, introducing amateur anchors, and cultivating a live broadcast expert matrix.
"Loser" Luo Yonghao?
The original five-year repayment plan was shortened by Luo Yonghao to 3 years. Luo Luo’s average annual revenue of 200 million yuan has exceeded the profits of most A-share listed companies.
He said that making money is not too difficult. Because after we went through that five years (this year is the third year) of devil training, it was actually quite easy to do other things if the primary purpose was to make money.
Many people think that Luo Yonghao is a model of failure, but they don’t know that he had a deposit of about 100,000 yuan when he was 23 years old, and that year the average annual salary in Beijing was more than 8,000 yuan; the annual salary at the age of 29 was more than 700,000 yuan, and the average annual salary in Beijing was 18,000 yuan. The first company was made with loopholes in its business model, and it made many mistakes, but it was still profitable after two years; the second company, Hammer, challenged an almost impossible task with limited resources, and also supported it for more than 6 years.
Repeatedly turning the impossible into possible, is Luo Yonghao really that failure? He said on Weibo not long ago, "I finally know now that Luo Yonghao failed in everything he did, why are there still investors who have continued to invest in him..." and accompanied a long article to refute everyone's remarks about him.
In the end, Luo Yonghao expressed his views on investment and said that an idealist has nothing to do with most investment behaviors, and he is not alone in his entrepreneurship, but he is just lucky to have a little crosstalk, understand a little mass communication, and add the power of personality.
The ancients said that only by enduring hardships can one become the best. No matter how everyone thinks of Luo Yonghao, others have achieved success and fame.
Luo Yonghao is an executor who is not a "deadbeat". He tempers his mind with hardships and uses failures to temper his strength. In the big picture, he has achieved one industry after another through unremitting efforts and repeated failures.
He has dreams and aims at Jobs. Although his ability is often unable to keep up with his dreams, failure can allow you to accumulate experience, gain qualifications, and contribute to your next success.
Entrepreneurs must be like Luo Yonghao, with big dreams and big patterns in their hearts, and the bigger the stage, so that more people can shake flags and cheer for you.
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