E-commerce operation: How to do store operation and marketing during the Qixi Festival

　　Tomorrow is the annual Chinese Valentine's Day. It is an opportunity for every e-commerce seller to sell well. At this time, e-commerce operations have to work hard to get the data. So how do we do a beautiful Chinese Valentine's Day planning and operation?

　　1. Find scenes and find user needs through simulation

　　As a well-known festival, the stratification of the Chinese Valentine's Day is very simple for users. There are two types of lovers and no lovers. Whether there are lovers or no lovers, users can post gifts from the Chinese Valentine's Day, gifts from lovers, and gifts from themselves.

　　Nowadays, society is relatively impetuous, so there are many choices for gifts given out, custom, high-end and exquisite. Behind the impetuousness, there are many rational people, who pay more attention to the experience brought by gifts. At the same time, our products or confession props have a short passage or picture, which has the best effect.

　　2. Find users and accurately filter them in layers

　　Finding users is often overlooked, but in this directional and precise operation process, user stratification is very important.

　　For example: Skin care products are suitable for female characters of 40 years old, "let the years go away and regain the good memories of the Chinese Valentine's Day"; small snack gift boxes are suitable for young couples who are relatively simple, "to accompany him/her to feel the sweetness"; lipstick perfume and gemstones are applicable to a wide range of applications, but you can take the fine route "love, make her unique"

　　3. Find needs and further analyze accurate users

　　This step is to further locate users and locate users according to the attributes of our products. However, we need to note that user needs are diverse, so how to tap into users’ consumption potential depends on the last step of the plan.

　　4. Find a plan, find a plan based on the product

　　There is no need to say more about this step. There are also a few reference contents written above. The fourth step is actually a summary of the previous steps. Write a plan based on user needs and the attributes of our products.

　　The above 4 tips are for the idea that can be used as marketing for the Chinese Valentine's Day and even every festival. When we are doing e-commerce operations, we need to understand how to operate to achieve the purpose of operation. For e-commerce operations, choose Laogao’s e-commerce circle to help you succeed in e-commerce.