#Laogao E-commerce Newsletter# [November 4 E-commerce Evening News]

Evening News: Tmall Double 11 "charity baby" donations have reached 1.2 billion; Xiaohongshu's homepage revision and adjustment some modules disappeared; Douyin issued an announcement on the disposal of "homogeneous blog traffic copy"; eBay launched a postage update section; Walmart announced that it will cooperate with the video shopping platform Buywith to carry out live streaming and selling goods...

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E-commerce newsletter

1. Tmall Double 11 "charity baby" donations have reached 1.2 billion

According to the news on November 4, the latest data from Alibaba shows that from October 20 to November 4, with the joint efforts of 230 million consumers and caring merchants, the intention orders for love donations generated by Tmall Double 11 "charity baby" have reached 1.2 billion. At present, the data on charity donations continue to rise rapidly. According to reports, this year's Tmall Double 11 "Public Welfare Baby" plan will raise more than 60 million yuan in donations for public welfare projects including the "Pillar Plan", "Children's Companion Home" and "Mars and Dads Canteen", which is expected to benefit 1.1 million people. (E-commerce News)

2. JD Logistics rose by more than 6%, and its market value returned to HK$200 billion

According to news on November 4, as of press time, the Hong Kong stock market JD Logistics rose by 6.06%, reaching HK$32.40, and its market value returned to more than HK$200 billion, reaching HK$200.329 billion. It is understood that at 8 pm on October 31, the 2021 JD.com 11.11 Global Love Season officially started. Within 4 hours starting from 8 pm on October 31, JD.com sold more than 190 million pieces of goods; and as of 22 pm on October 31, more than one million consumers across the country have received JD.com 11.11 parcels. (E-commerce News)

3. Baidu Ai Procurement will hold a Double 11 live broadcast event

According to November 4, from 10:30 to 16:00 on November 11, Baidu will hold the "2021 Baidu Love Procurement Double 11 Live Broadcasting Festival", and work with multiple experts and manufacturers to deliver procurement benefits to users. It is understood that this live broadcast not only includes marketing experts sharing cutting-edge information about the B2B industry and answering questions for B-end users; there are also manufacturers in three places simultaneously opening live broadcast sub-venues, bringing instant sales of heart-warming goods; there are also 8 online rounds of prize-winning interactions, drawing red envelopes to receive prizes. In the first two weeks of live broadcast, Baidu Ai Purchase will continue to bring users super benefits to the entire network and warm up the live broadcast event. (E-commerce News)

4. Some modules of Xiaohongshu home page revision adjustment have disappeared

November 4th news, recently, Xiaohongshu's homepage, which has not changed for three years, has undergone revision and adjustment, and some modules have disappeared. Cancel the homepage notification number prompt. Overall, the style changes are larger, but the function changes are smaller. (E-commerce News)

Internet news

5. Fliggy: Double 11 ice and snow travel product bookings rose by 206% year-on-year

On November 4, today, Fliggy disclosed the Double 11 product reservation data. Up to now, the booking volume of ice and snow tourism products such as ski tours, snow country tours, and snow world tours has increased by 206% year-on-year during Double 11. According to reports, the Fliggy Double 11 ice and snow tourism products currently on sale support consumers to "stock up first and then make appointments", and the reservation deadline is mostly until the end of next spring snow season. Among the most popular ice and snow tourism destinations during Double 11, the top five cities are: Baishan, Zhangjiakou, Wuxi, Harbin and Guangzhou. (E-commerce News)

6. Douyin releases an announcement on disposal of “Hymalized Blog Traffic Copywriting”

According to November 4th, today, the Douyin Security Center issued an announcement on the handling of the recent "homogeneous blog traffic copy". The announcement stated that during a routine inspection recently, the platform found that there were a small number of accounts on the platform that falsely fabricated homogeneous copywriting in order to gain traffic, which seriously affected the user experience. It is understood that Douyin has launched a public notice of violations on its homepage, among which some accounts were directly banned by Douyin due to multiple violations. Douyin emphasized that during the special governance period, the platform has investigated and removed relevant homogeneous violations of videos. In the future, it will continue to crack down on the behavior of "homogeneous traffic exploitation" and strictly deal with relevant accounts in accordance with platform management rules. (E-commerce News)

Cross-border newsletter

7. Etsy's Q3 revenue increased by 17.9% year-on-year

According to foreign media reports, on November 3, Etsy announced its revenue for the third quarter of 2021. The report showed that Etsy's total revenue in this quarter was US$532.4 million, a year-on-year increase of 17.9%, and net income was US$89.9 million, a year-on-year decrease of 2.0%. It is understood that Etsy's GMS in the third quarter was US$3.1 billion, a year-on-year increase of 17.9%; Etsy's total market commodity sales were US$2.7 billion, a year-on-year increase of 12.4%; except for masks, Etsy's total commodity sales increased by 23.7% year-on-year. In addition, about 7 million active buyers added in the quarter, with a decline in growth rate, but the number of loyal buyers increased by 65% ​​year-on-year, and the average spending per buyer increased by 20% year-on-year. (E-commerce News)

8. eBay launches postage update section

November 4th news, recently, the eBay community page launched a special postage update section, which will provide more comprehensive postage information, which may affect the seller's short-term business development direction or transportation method. For example, delivery delay information caused by uncontrollable problems such as physical goods or bad weather; holiday transportation deadlines for major carriers; new postage rates and new carriers available for sellers to choose from. It is reported that eBay has temporarily increased the shipping fee to Australia and New Zealand markets recently, effective October 31, 2021. (E-commerce News)

9. Klarna launches one-stop shopping app that can shop in any store

According to November 4, recently, global payment giant Klarna announced the launch of a one-stop shopping app. It is reported that the new app provides a shopping browser that enables users to shop in any online store, including those that do not work with Klarna. Through the new APP, users can enjoy exclusive offers and personalized shopping collection, product saving and unlock price reduction notifications, product logistics tracking, payment and return management and other services. According to a recent global survey conducted by Klarna, 70% of consumers choose a shopping app, and more than 68% of respondents choose simple shopping processes and time-saving as the most important shopping factors. (E-commerce News)

10. Walmart announced that it will cooperate with video shopping platform Buywith to carry out live streaming and sales

According to foreign media reports, Walmart recently announced a cooperation with video shopping platform Buywith, and will invite American social celebrities or celebrities to live stream on Walmart's website. Buywith will provide Walmart with new sales channels to help it interact well with consumers, said Liel Anisenko, head of marketing at Buywith. In addition, product promotion videos posted by social experts or celebrities on Buywith will help Walmart attract more audiences. (E-commerce News)