#Laogao E-commerce Newsletter# [November 3 E-commerce Evening News]

Evening News: Tmall’s six major luxury brands collectively released digital collections for the first time in China; Suning.com’s Double 11: As of November 1, the number of people who traded old for new products increased by 74% year-on-year; JD.com’s Double 11 launched a “warm winter” campaign; e-commerce company Lazada and Grab cooperated to provide same-day delivery services in Singapore; AliExpress launched a new feature “Together Faster”...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Tmall’s six major luxury brands collectively released digital collections for the first time in the country

On November 3, this year on Tmall Double 11, the world's six major luxury brands, Burberry, Longines, Emporio Armani, Coach, Balmain and LaPerla, collectively released digital collections for the first time in China. According to reports, the "digital collection" released in limited edition of Tmall Luxury Products was released at the same time as the brand's "physical new products". It is understood that more than 200 luxury brands have officially participated in the Tmall Double 11 event this year, and the five luxury giants LVMH Group, Kering Group, Chanel, Hermes and Richemont Group also gathered at Tmall Double 11 for the first time. During Double 11, more than 100,000 new products were sold on Tmall luxury products, many of which were global first-time and customized models. (E-commerce News)

2. Suning.com Double 11: As of November 1, the number of people who traded new through omnichannel increased by 74% year-on-year

On November 3, Suning.com released the 11.11 "low-carbon people" consumption behavior report today. The report pointed out that this year's Double 11, green and low-carbon consumption became the mainstream, and "replacement instead of abandonment", "strict control of electricity bills", and "simple packaging" became the three typical consumption behaviors of "low-carbon people". Among them, in terms of "change and abandon", from October 20 to November 1, the number of people who traded old for new products in Suning.com's omni-channel increased by 74% year-on-year, and orders for replacement of more than two pieces accounted for nearly 30%. The report shows that under the pull of old for new, kitchen, bathroom, refrigerator, washing and communication have become the three favorite categories for "low-carbon people" to replace new products. (E-commerce News)

3. JD.com launches a "warm winter" campaign

On November 3, JD.com recently announced the launch of the "Warm Winter Action" to launch the "Warm Winter Action-Family Reserve Special Session" to ensure supply and stabilize prices, providing convenience for consumers to purchase rice, flour, grain, oil, fresh food, mother and baby, daily necessities, health supplies, epidemic prevention supplies and other daily necessities in one-stop. It is understood that the "Warm Winter Venue" that has been launched focuses on consumers' daily needs for purchasing daily necessities, and has set up procurement areas such as "online vegetable basket", health action, mother and baby stockpiling, and home cleaning and daily necessities, and has listed a household reserve list for consumers. (E-commerce News)

4. JD Logistics Jingxiacang's "Snow Tool Hosting Service" is officially launched

On November 3, Jingxiaocang's "Snow Guarantee Service" under JD Logistics has been officially launched recently, becoming the first online and offline full-service ski equipment hosting service in the country. In the storage process, Jingxiakuang achieves 360° blind spot monitoring and dedicated personnel to ensure safe storage of snow equipment; in the transportation process, Jingxiakuang provides dust bags or damage-proof snow kits to ensure that the snow equipment is not damaged during transportation. In addition, consumers can also check the storage status, transportation path and other information online in real time. The "Snow Butler" customer service provided by Jing Xiaokura will provide real-time answers to consumers' doubts. (E-commerce News)

Internet news

5. WeMall announced that it will open up more than 100 merchants for the first batch of internal testing of Xiaohongshu.

On November 3, WeMall recently announced that it had reached in-depth cooperation with Xiaohongshu in terms of mini program mall solutions, and WeMall merchants will connect to the Xiaohongshu platform. It is understood that on October 20, WeMeng has launched the first batch of merchant internal testing registration for the Xiaohongshu mini program solution, and has received registration applications from more than 100 merchants within more than 10 days. The first batch of internal testing registration is still open. At the beginning of this year, WeMall also officially connected to the Douyin store and completed the comprehensive connection of product, order and other data. (E-commerce News)

6. Alibaba's shares in Yuanrong Qixing fell to 18.95%

According to news on November 3, Tianyan Check information showed that on November 1, Shenzhen Yuanrong Qixing Technology Co., Ltd. had an investor change, among which Alibaba (China) Network Technology Co., Ltd.'s shareholding ratio dropped from 19.68% to 18.95%. In addition, Yuanrong Qixing's registered capital increased by 3.85% to RMB 2.497797 million. It is understood that Yuanrong Qixing was established on February 18, 2019. The legal representative is Zhou Guang. The company's business scope is technical development and technical consultation for autonomous driving; computer system development, computer application software development, etc. (E-commerce News)

Cross-border newsletter

7. E-commerce company Lazada cooperates with Grab to provide same-day delivery services in Singapore

November 3rd news, Southeast Asian super application Grab has recently cooperated with Alibaba's e-commerce company Lazada to provide same-day delivery services to sellers on the Lazada platform in Singapore through GrabExpress. GrabExpress charges consumers a minimum fee of $3.19 within a 5 km range and up to $11.77 within a distance of 20 km to 30 km. It is understood that more than 50 Lazada sellers have joined the provision of instant delivery services through GrabExpress. The current merchant group includes brands such as Aroma Truffle, JBL, Shine Korea, etc., as well as local sellers covering major product categories. Lazada plans to provide this service to more sellers based on transactions. (E-commerce News)

8. Wayfair launches live shopping channel "Wayfair On Air"

November 3rd news, Wayfair, the largest home e-commerce shopping platform in the United States, recently announced the launch of the "Wayfair On Air" live shopping channel, allowing consumers to understand and purchase products through a series of videos. It is reported that Wayfair's move is intended to move closer to the emerging live e-commerce trend and enter the social e-commerce market. It is reported that there are two main programs in the "Wayfair On Air" channel: "The Wayfair Rundown" provides affordable and affordable home products; "Two-Spaced" provides multi-functional home life products. (E-commerce News)

9. AliExpress launches new feature "Together Faster"

According to foreign media reports, recently, AliExpress announced the launch of a new feature "Together Faster", which allows shoppers to merge multiple orders into one order and deliver all products through one parcel. It is understood that at present, this function is suitable for more than 20 million overseas items on the AliExpress platform, and online shoppers can find these items through search and filtering. AliExpress said that when the buyer uses "Together Faster", if the package is delayed delivery, he will also provide the buyer with a coupon of 100 rubles as compensation. (E-commerce News)

10. Instagram launches new live streaming activities

November 3 news, Instagram recently announced that it will conduct a series of live shopping activities in the last two months of this year, including weekly interactive live broadcasts starting this week. These activities also include exclusive product launches and KOL product recommendations to maximize user interest. According to an announcement released by Instagram, there will be a BuyBlack live shopping series on Friday in November to discover brands from black creators; from December 5 to 15, a holiday pop-up store LIVE series will be held; Instagram will also host a "GuestEdit" series from influencers once a week. (E-commerce News)