#Laogao E-commerce Newsletter# [E-commerce Morning Newsletter on June 17]

      Morning News: Baidu officially launched the "Search E-commerce Festival" and simultaneously upgraded the "new brand official website"; Koala Haigou 618: Neutral perfume sales increased by more than 185% year-on-year, with female consumers accounting for 90%; Suning.com's new product daily report: 18-hour sales increased by 167% year-on-year; 40 young people born in the 95s and 00s accounted for 40% of Tmall International became the "youngest" imported consumption platform; Brazil's cross-border business platform EBANX completed a new round of financing of US$430 million...

      Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Baidu officially launched the "Search E-commerce Festival" and simultaneously upgraded the "new brand official website"

      According to June 17, yesterday, Baidu officially launched the "Search E-commerce Festival". According to official reports, users can search for event products and brand keywords through Baidu App to enter the venue. In addition, during the event, Baidu also upgraded the "new brand official website". (E-commerce News)

2. Koala Haigou 618: Neutral perfume sales increased by more than 185% year-on-year, with female consumers accounting for 90%

      On June 16, Koala Haigou released data showing that during this year's 618, Koala Haigou's neutral perfume sales increased by more than 185% year-on-year. Among them, female consumers account for 90%, and 38% of women buy male perfumes. Neutral fragrances such as forest notes, black tea notes, mimosa notes, etc. are increasingly appearing in women's car purchases. Compared with big-name commercial fragrances, they also prefer niche overseas perfumes known for their neutral fragrances, such as Attis Fairy Underworld Road, Tiputik figs in France, and Loiwei Beach Holidays in Spain. (E-commerce News)

3. Suning.com’s daily battle report on new products: 18-hour sales increased by 167% year-on-year

      According to June 16, at 0:00 on June 16, Suning.com's 616 mid-year trend new product appreciation event started.

It is understood that 47 brands including OPPO, Xiaomi, vivo, Honor, HP, Apple, Dyson, Ecovacs, Gree, Lenovo, OnePlus, Philips, Huawei, Haier, Font, Tuming, Asus, Skyworth, Midea, TCL, Emma, ​​Meizu, etc., have a total of 158 new products participating in the event. Among them, it includes new brands such as Liziqi, urras, teali, Shike, and Ramenshuo.

As of 18:00 on the 16th, Suning.com's new product sales increased by 167% year-on-year, and the GMV of new products in home appliances and household appliances accounted for more than 30%. (Yibang Power)

4. Douyin e-commerce: The total transaction volume of intangible cultural heritage inheritors increased by 15 times per year

      According to the news on June 16, the "Tik Tok Intangible Cultural Heritage Data Report" released by Douyin shows that among the 1,557 national intangible cultural heritage projects, the coverage rate of Douyin reached 97.94%, the number of related videos on the platform has exceeded 140 million, and the endangered intangible cultural heritage has been praised by Douyin for more than 100 million times. Among them, it involves intangible cultural heritage inheritors in many fields such as Chao Opera, Yang Opera, Cuju, suona, bamboo weaving, martial arts, oil paper umbrellas, clay sculptures, erhu, and oral skills. The report pointed out that in the past year, the total transaction volume of intangible cultural heritage inheritors on the platform has increased by 15 times compared with the previous year. The above report also shows that the post-80s generation has become the main force in the consumption of intangible cultural heritage products on Douyin, and the post-90s generation follows closely. (Yibang Power)

Cross-border newsletter

5. Brazilian cross-border business platform EBANX completes a new round of financing of US$430 million

      June 16th news, Brazil's cross-border business platform EBANX recently announced the completion of a new round of US$430 million in financing. This round of financing is provided by Advent International, and the company will continue to actively expand in Latin America.

It is reported that EBANX's new round of financing is the largest round of investment ever made by a Brazilian fintech company. Not only that, Advent International has also promised to invest $30 million in EBANX's upcoming IPO. (E-commerce News)

6. Dunhuang.com: Some logistics channels are renamed and logistics level adjustment

      On June 16, Dunhuang.com issued a notice on June 16 on renaming some logistics channels and adjustment of logistics grades (hereinafter referred to as the announcement). The announcement stated that in order to bring sellers a better online delivery experience, DHLink has once again upgraded its current online delivery system, and it is expected that the upgrade will be completed on June 16.

      The announcement shows that the names of some channels have been updated. Among them, the name of the US 3C special goods line is modified to the US E-ciga dedicated line-JY, the name of the US 3C special goods line-large goods is modified to the US E-ciga dedicated line-JY large goods, and the name of the Mexican 3C special goods line (small package) is modified to the Mexican E-ciga dedicated line-WS.

      After the upgrade, the original logistics level name and corresponding shipping channels in the online shipping interface of the seller side will be updated. Specifically, after the adjustment, international express delivery channels include Fedex-1 (Guangzhou), Fedex-US and Canada (Putian Post-Open Warehouse 1), DHL-HK, Fedex-HK, DHL-wide (Linlong Warehouse). The on-time Bao shipping channels include the United States priority dedicated line (CNexpress), Europe priority dedicated line (CNexpress), the United Kingdom priority dedicated delivery- (General goods-East China 1), the United Kingdom priority dedicated delivery- (General goods, live-Hong Kong Warehouse 1), China-Europe live-line registration, Mexico dedicated line, etc. The special gift shipping channels include E Express (Guangzhou 1), Guangzhou EMS1, E-mail Guangzhou Warehouse (P-Te), Guangzhou EUB (Special Post-Telephone with live-mail), etc. Previously, Dunhuang.com also issued a notice on May 19 on renaming some logistics channels and adjustment of logistics levels. (E-commerce News)

7. 40% of young people born in the 1995 and 2000 are Tmall International has become the "youngest" imported consumption platform

      Affected by the epidemic, outbound travel has been circuit-breaked, import consumption has accelerated onlineization in the past year, and the trend of younger and more daily import consumption has become prominent.

      On June 14, iResearch Consulting released the "2021 China Cross-border Overseas Shopping Consumption Industry White Paper" shows that more than 80% of users shop overseas at least once a month, among which the post-95s and post-00s are the fastest-growing import consumer groups, and Tmall International has also become the first choice for young people to gather and 100 million consumers.

      Because it was born and raised by the post-95s and 2000s after China joined the WTO, it is considered a global indigenous people. They have a high acceptance of import consumption and are the group with the fastest growth rate of import consumption. The white paper points out that Tmall International's consumer groups born in the 1995 and 2000s increased from 28.7% in 2018 to 34.9% in 2020, and Tmall International has become an imported consumption platform for young people to gather.

      虽然近几年各种进口消费平台不断涌现,但白皮书指出,天猫国际在用户认知心智中占据显著优势,是一亿消费者进口消费的首选平台。其中首选率、推荐度和喜爱度等指标都超行业平均水平2倍。在认知提及率这一指标上,天猫国际排名第一,是其他七个平台的总和。

      Young people gather and consumers’ first choice comes from the rich imported brands on Tmall International.

      The white paper points out that due to the impact of the epidemic, international brands have accelerated their layout in the Chinese market, including niche brands, trendy brands and personal brands. Taking Tmall International as an example, from 2017 to 2020, the average annual compound growth rate of merchants reached 55.2%. Up to now, more than 29,000 brands have settled in 87 countries and regions around the world.

      The rich products also allow consumers of different ages to find their interest in consumption. According to Tmall International data, the post-00s generation is keen on buying imported film and television peripherals, the post-95s generation likes to buy pet supplies and game consoles, the post-90s generation and 85s generation mainly buys maternity and baby supplies, and the post-80s generation and 70s generation mainly buys health care products. It has formed a relatively distinctive consumption characteristics of the post-80s who are healthy, the post-85s and post-90s who are raising children, the post-95s who are raising dogs and cats, and the post-00s who are pursuing their own consumption characteristics.

      In 2020, the market size of China's cross-border imported retail e-commerce was approximately RMB 205 billion, with a growth rate of 11.5%. The white paper believes that in addition to the joining of young people, import consumption is also expanding to third-tier and below cities, and their contribution proportion is gradually increasing, which also brings new possibilities to the cross-border market.

      According to iResearch Consulting's forecast, as policies continue to release favorable benefits, cross-border imported retail e-commerce is expected to enter the fast lane of a new round of development, and it is expected that the industry's average annual compound growth rate will reach about 25% in the next five years. (E-commerce News)

8. Amazon has issued a new return policy or has been maliciously exploited by some buyers

      According to June 16, it is reported that Amazon US Station issued a new announcement this morning, updating the seller's self-delivery return policy. The announcement stated that starting from August 16, 2021, Amazon US website will automatically authorize returns requests that meet Amazon's return policy.

      For international sellers’ self-delivered returns, one of the following returns options is required:

      No return refund: Full refund is provided without requesting a return.

      Domestic Return Options: Provide the local return address of the buyer's country.

      Provide prepayment for international return shipping: To meet the return requests in the market where you sell, provide your own prepaid return mailing label.

      Also starting from August 16, 2021, for returns completed by international sellers who do not comply with the above policies, Amazon may refund the buyer on behalf of the seller and credit the amount to the seller's own account.

      After this policy was announced, it was opposed by many sellers! Some sellers think that a simple email or phone call can solve most of the problems customers may encounter, but Amazon has introduced a policy of automatically authorizing returns, which is very frustrating.

      It is reported that Amazon's policy on 3P sellers has led to a sharp increase in returns recently. When sellers sell high-priced items that require palletization and freight, some customers use the product for a few days and then decide to return it and try other products. Under Amazon's automatic authorized return policy, sellers not only end up losing round-trip shipping costs, but also receiving old products that can no longer be sold. Through understanding, some sellers have encountered this situation. For consumers, the return option should be its last resort and should not be a weapon that can easily harm the seller. For sellers, Amazon's principle of customer first has infringed on the seller's rights to a certain extent.

      In addition, it is understood that Amazon Europe recently issued an announcement stating that it may purchase seller FBA products for global sales, including the UK, the EU and other countries. Amazon can list, translate and price seller FBA products in other global Amazon stores. When customers in Amazon stores around the world purchase the product, Amazon immediately purchases the product locally and arranges cross-border delivery to customers.

(E-commerce News)

Internet news

9. Xiaomi Technology applies to register multiple "MOVIE CAMERA" trademarks

      According to news on June 17, Tianyan Check information shows that recently, Xiaomi Technology Co., Ltd. applied to register multiple "MOVIE CAMERA" trademarks, and the international classification involves website services, scientific instruments, communication services, etc. The current trademark status is under application. (E-commerce News)

10. Airbnb Report: Generation Z may become the main force in the tourism market this summer

      On June 17, Airbnb and consulting company Kantar jointly released the "2021 Summer Travel Report". The report shows that Generation Z may become the main force in the tourism market this summer, with 72% of the respondents born in the 1995s and 68% of the respondents born in the 2000s planning or have booked summer trips in 2021. Relatives and friends are the most selected summer travel companions. Their average planned travel days are close to 8 days, and about 70% of respondents consider homestays when traveling. 84% of respondents plan to travel outside the province for medium and long distances. Search data from Airbnb platform shows that summer tours in destinations or homestay areas related to night tours have significantly surpassed those in 2019. (E-commerce News)