#Laogao E-commerce Newsletter# [June 2 E-commerce Morning News]

      Morning news : Tmall 618: The transaction volume of more than 1,700 brands in one hour exceeded one day in the same period last year; JD Health 618: The transaction volume of medical beauty category increased by more than 15 times year-on-year in 15 minutes; Suning International 618 joined hands with several overseas brands to launch its first-time products; Shopee logistics "partner cloud" system and entrance upgrade; May live streaming sales list: Via tops the list with 5.44 billion GMV...

      Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Tmall 618: More than 1,700 brands have a transaction volume of more than 1 day in the same period last year

      According to incomplete statistics, during Tmall 618, within one hour of opening on June 1, the transaction volume of more than 1,700 brands exceeded the same period last year. Among them, beauty and makeup accounted for the highest proportion, with L'Oreal brand exceeding 300 million in two hours, and more than 30 brands including Shiseido, Ulike Electrical Appliances, Tijiating, Quadi, Zhuben, and COLOR KEY exceeding 10 million in one hour. In terms of trendy toys, Tmall 618 trendy toy industry surpassed last year's entire year in 30 minutes, with Pop Mart's first hour increasing by 1794% year-on-year. New brands look for unicorns in the first hour surpassing last year's full cycles of 618 and Double 11. (E-commerce News)

2. Suning Home Appliance's 618 hourly battle report: Internet sales orders increased by 92.1% year-on-year

      On June 1, Suning.com released a one-hour home appliance war report. Data shows that in the first hour of the day when 618 started well, Suning’s Internet order sales in home appliances category increased by 92.1% year-on-year. This year, many e-commerce platforms have launched early pre-sales at the same time. Suning Home Appliances 618 pre-sale data shows that from May 27 to 31, the number of pre-sale orders for a number of air-conditioning, ice-cleaning and color TV brands including Midea, Skyworth, Siemens hit a new high. (E-commerce News)

3. JD Health 618: The transaction volume of medical beauty category increased by more than 15 times year-on-year in the opening 15 minutes

      On June 1, JD.com's first order was delivered to the user after placing an order of 10 minutes and 11 seconds. JD Health Data is still the first, and health services have also ushered in a good start: in the 15 minutes of the opening, the overall transaction volume of health services increased by more than 8 times year-on-year, among which the transaction volume of medical beauty categories increased by more than 15 times year-on-year. (E-commerce News)

4. On 618, Cainiao Rural Express Inbound Qualifications exceeded 10 million pieces

      According to statistics, as of 16:00 on June 1, 345 urban consumers' parcels have been delivered to "half-day" in the country, including those in Tibet and Ali; in addition to urban people, the rural logistics network jointly created by Cainiao and ecological partners has also penetrated into 30,000 villages. As of 16:00, Cainiao's rural express delivery volume has exceeded 10 million pieces, and nearly 5 million pieces were sent. As of 3:00 a.m. on June 1, a total of 3.35 million orders were cleared and released, an increase of 31.4% year-on-year, and most orders achieved clearance in seconds. (E-commerce News)

Cross-border newsletter

5. Tmall International's half-day transactions increased by 61% year-on-year

      According to June 1, at 0:00 on June 1, Tmall 618 ushered in its first good start. Tmall International launched sales for 8 hours and exceeded the full-day transactions last year, with a half-day transaction volume soaring by 61% year-on-year. It is reported that this year, more than 29,000 overseas brands from 87 countries and regions around the world came to "Go to the market", of which nearly 2,000 new overseas brands and nearly 400,000 imported new products participated in the first time. On June 1, 3 minutes after the sale started, consumers bought more than 100 million yuan of imported products. (Yibang Power)

6. Suning International 618 joins hands with multiple overseas brands to launch its first-time products

      On June 1st, during the 618 event, Suning International joined hands with several overseas brands to bring first-time products, new gameplay, etc., with deposit inflation up to 70 times, and launched a discount of 30 for every 200 yuan spent. During the event, Suning International will issue large-name subsidies according to the time rhythm of No. 2 Food, No. 3 Fashion, No. 4 Health, No. 6 Wandian Carnival, and No. 7 Maternal and Baby Products. At the same time, the platform will also conduct a large-scale discount activity in offline areas of 15 cities across the country. 3 items will be 30% off for designated brands. Consumers can enter "Suning International" through the mini program to receive exclusive coupons.

      According to reports, during the 618 promotion, Suning International will also launch its own IP "Please Bonded Warehouse" live broadcast of the opening warehouse SALE event. Suning's high-end retail service brand Sup's will also launch new products of 500+ emerging overseas brands during this 618 event.

      Earlier this month, Suning International announced the formal launch of the "One-stop Access to Overseas Brands to China" project, and worked with industrial chain partners to provide implementation solutions for overseas brands to enter China. At that time, Suning's high-end retail service brand Sup's released the 2021 "Search Collector New Brand LAB Plan", and is expected to sign more than 1,000 new global emerging brands. (E-commerce News)

7. Shopee Logistics "Partner Cloud" system and entrance upgrade

      According to May 31, Shopee notified that in order to improve the seller's logistics consulting user experience, the platform has upgraded its partner cloud system and portal, and the new system will be launched on May 31, 2021. According to reports, the new system has a new entrance, interface optimization is provided, and Shopee reply reminder function, search/filter function, announcements and notifications, operating instructions, and common QA are added.

      Shopee said that if you check the history of non-warehouse consultation (outbound orders + overseas warehouse orders), sellers can click "Logistics Consultation Query". To query the "Unout of the warehouse" order history consultation history, sellers can click "Warehouse Consultation Query".

      It is understood that Shopee has recently upgraded the seller center to a Chinese seller center, where sellers can manage multiple site stores in one stop. It is worth noting that sellers need to use their parent-child account to log in, and log in with their store account and password is not supported. In addition, if the seller has not authorized a parent-child account, he may not be able to view the historical chat records in the old version of the buyer center after entering the China Seller Center. Shopee reminds that in order to ensure the user experience, please authorize the parent-child account as soon as possible. (E-commerce News)

8. eBay: If the seller has registered an EU or UK VAT number, the VAT rate must be provided.

      According to May 31, today, eBay issued a statement saying that the EU VAT will undergo important changes starting from July 2021. If the seller has registered an EU or UK VAT number, he or she must provide a VAT rate and an import one-stop (IOSS) service number. Specifically, if the seller publishes a product on an eBay EU site or an eBay UK site, he or she needs to provide a tax-inclusive price and the applicable VAT rate to calculate the tax-inclusive price. For transactions sold by sellers who have the obligation to collect and pay on behalf of others to EU or UK buyers, eBay will calculate the net price of the product based on the tax included prices and tax rates provided by the seller, and add an appropriate tax rate on this basis.

For publications that sellers believe are not applicable to VAT, the seller can leave the tax rate column blank. For transactions where eBay has the obligation to collect and pay, eBay will add VAT to the listing price. If the seller does not register an EU or UK VAT number, he or she needs to know about the EU import VAT and provide an import one-stop (IOSS) service number. (E-commerce News)

Internet news

9. May live streaming sales list: Via tops the list with 5.44 billion GMV

      On June 1st, Pangqiu Data, E-commerce News, etc. jointly released the top 50 live streaming sales rankings in May 2021 today. Via topped the list with sales of 33.122 million units and transaction volume of 5.44 billion yuan. Li Jiaqi ranked second with a transaction volume of 4.69 billion yuan, with sales of 29.844 million pieces; Sydney ranked third with sales of 7.93 million pieces and transaction volume of 1.11 billion yuan; Du Sao Pingrong and Doll ranked second with sales of 640 million yuan and 490 million yuan respectively. Dandan, Xin Youzhi, Lie'er Baby, Timor Xiaoxiao Crazy, and Luo Yonghao ranked among the top ten. Overall, the total sales of the TOP50 list is 19.884 billion yuan. Among them, there were 12 anchors on Taobao, contributing 12.841 billion sales; 30 anchors on Kuaishou, contributing 5.828 billion sales; 8 anchors on Douyin, contributing 1.216 billion sales. (Yibang Power)

10. Kuaishou applies for the trademark "Go home to open a bathhouse" for education and entertainment

      On June 2, Tianyancha App showed that Kuaishou's affiliated company Beijing Dajia Internet Information Technology Co., Ltd. applied to register the trademark "Go home to open a bathhouse" and "Next stop bathhouse" with international classifications involving education and entertainment, scientific instruments, and the current trademark status is "Trademark application". (Yibang Power)