Morning News : Tmall adjusts the "Seven-Day No-Reason Return and Exchange Standard" officially takes effect on June 1; Suning.com launches the June 1st Baby Festival to propose "empathy consumption" for the first time; 751 brands JD 618 pre-sale orders increased by more than 500% year-on-year; it is reported that JD International is recruiting merchants to be Shopify independent stations; AliExpress launches the G100 overseas plan: plans to support 10,000 new brands...
Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.
E-commerce newsletter
1. Tmall adjusts the "Seven-Day No-Reason Return and Exchange Standard" officially takes effect on June 1
According to reports on May 27, Tmall will adjust the categories of electric vehicles, slow electric vehicles and smart home packages in the "Seven Days No-Reason Return and Exchange Specification". The change will be announced on May 25, 2021 and will officially take effect on June 1, 2021. The adjustment mainly includes electric vehicles/accessories/transportation categories, electronics/electrical engineering categories, and electronic components market categories. In addition to the adjustment of the seven-day unreasonable return and exchange specifications, the premium of "return freight insurance" has also been adjusted. (Yibang Power)
2. Suning.com launches June 1st Baby Festival to propose “empathy consumption” for the first time
On May 26, Suning.com's June 1st Baby Festival will be fully launched tonight. This year, Suning has built Children's Day into Baby's Day, providing more adults with new scenarios for happy consumption. It is reported that on May 24, Suning.com has launched the "June 1 Baby Festival Pre-sale Venue" and officially started pre-sales. Starting from 0:00 on June 1, the final payment stage will be entered. From 7 pm on May 31 to the early morning of June 1, Suning.com will create a "Top 100 Stars Child Instinct Live Night" for consumers.
According to reports, June 1st Baby Day is the first empathetic consumption proposed by Suning.com to target specific groups of people. The official hopes to create personalized consumption scenarios through specific nodes to meet consumers' multiple experience needs. (Yibang Power)
3. The pre-sale order volume of 751 brands JD 618 increased by more than 500% year-on-year
According to the news on May 26, JD Big Data showed that the "JD 618, 18th Anniversary" search volume exceeded 1.5 million times from May 24 to May 25, with the overall year-on-year increase of up to 640%, the number of brands participating in pre-sales increased by 126% year-on-year, and the number of products participating in pre-sales increased by 437% year-on-year. The pre-sale order volume of brands such as Lenovo, Xiaomi, Huawei, and Haier quickly exceeded 100 million yuan.
It is reported that among the core brands participating in the pre-sale activities from May 24 to May 25, 751 brands have increased their pre-sale orders by more than 500% year-on-year. The top three brands in the pre-sale order volume are Lenovo, Xiaomi, and Huawei; in terms of pre-sale sales, L'Oreal and Lancome brands are more concerned by consumers. At the same time, the pre-sale order volume of 1,142 sub-categories exceeded 100 times year-on-year, such as handheld stabilizers, household floor washing machines, smart clothes dryers, garbage disposalers, massage chairs, etc., have achieved rapid growth. Notebooks, mobile phones, gaming laptops, refrigerators, casual shoes, micro-single cameras, washing machines, flat-screen TVs, smart watches, liquor, etc. have become the most popular sub-categories for consumers. (Yibang Power)
4. The number of active buyers in Pinduo over the years has increased to 823.8 million
On May 27, Pinduoduo released its unaudited first quarter financial report for 2021. Data shows that the average monthly active users in the first quarter was 724.6 million, an increase of 49% from 487.4 million in the same period in 2020; in the twelve months ended March 31, 2021, Pinduoduo's active buyers were 823.8 million, an increase of 31% from 628.1 million in the twelve months ended March 31, 2020. (Yibang Power)
Cross-border newsletter
5. News says JD International is recruiting merchants to make Shopify independent websites
According to Yibang Power Network, a recent document of "JD International Internal Talent Requirements" shows that the "Shopify Project Team" under JD's "International Affairs and Strategic Development Department" (first-level department) is currently recruiting. Specific positions include merchant operations, product strategy, export service provider management, ecological management, product manager, etc., and the work location is Beijing. A person close to JD revealed that JD does not build a website building SaaS platform itself, but rather unites a group of merchants to enter the Shopify independent website ecosystem and gradually export supply chain resources. Merchants who have been exposed to related projects pointed out that in this project, JD.com mainly operates and has several related plug-ins, but basically does not involve underlying product development. (E-commerce News)
6. News says Amazon is considering opening a physical pharmacy in the United States
On May 26, ByteDance's video editing application CapCut has become the latest Chinese product to top the US app store list, and users use the application to better publish content on short video platforms. CapCut allows users to add countless filters, effects, and music to their videos. According to Sensor Tower, it currently has over 250 million installations on Android and iOS stores. (Yibang Power)
7. Walmart and Gap will jointly launch home decoration brand Gap Home
On May 27, Walmart, the largest retailer in the United States, has reached a multi-year agreement with clothing retail giant Gap to create home decoration brand Gap Home, hoping to drive more online sales, while Gap hopes to enhance its brand influence among consumers. It is reported that the brand will land on Walmart website on June 24 and eventually introduce the most popular products to some Walmart stores. Initially it will start with about 400 types of bedding, bathroom supplies and decorative accessories. Currently, the financial terms and duration of the transaction are not disclosed. However, both companies say the brand is the beginning of a long-term partnership. (E-commerce News)
8. AliExpress launches G100 overseas plan: plans to support 10,000 new brands
On May 26, AliExpress recently launched the "G100 Overseas Plan" and officially released a series of measures to help China's advantageous supply chain brands go overseas in 2021. It plans to establish a direct and in-depth supply relationship with 100 "super brands" and support 10,000 new brands. According to reports, the "G100 Overseas Plan" aims to help Chinese companies and Chinese brands give full play to their supply chain advantages, establish brand minds in overseas markets, and expand new markets and new users. (E-commerce News)
Internet news
9. "Ant 315" progress: Alipay has been punished to remove 30 marketing activities
On May 26, it was learned from Ant Group's special consumer protection campaign "Ant 315" that in the past six months, Alipay has launched the governance of marketing activities on the platform, strictly regulated promotion copywriting, rights description, activity rules, etc., and established a punishment mechanism. At present, nearly 30 marketing activities have been punished to be offline, such as online tuition payment promotion directly guides users to join without introduction, and credit card repayment promotion uses "red envelopes" instead of "coupons" to mislead consumers. (E-commerce News)
10. Xiaomi Youpin 618 mid-year promotion officially launched
On May 26, Xiaomi Youpin officially announced the launch of the 618 Mid-Year Shopping Festival. This year, Xiaomi Youpin 618 event has set up a main venue and a sub-venue such as pre-sale and full discounts. The overall includes five stages: pre-sale, a good start, category day, climax period and return period. It is understood that Xiaomi Youpin will also launch various new gameplay at different time nodes, including Mijin Mall, Card Master Events, etc., to provide users with a variety of preferential benefits. (E-commerce News)
EN
CN
