#Laogao E-commerce Newsletter#[E-commerce Morning News on May 21]

      JD.com 618 releases seven major consumption trends: "consumption return" and "new product categories" are listed; Suning 618 launches: On May 24, it starts to grab pre-sale available shopping subsidies; Amazon responds to "sellers are banned from illegal accounts": sellers cannot abuse comments; Shopee: The seller center is upgraded to a Chinese seller center, which can manage multiple site stores; WeChat video account opening and upgrading to authors can sell goods through WeMang small store live broadcast...

      Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Tmall Good House: strive to exceed 2 trillion yuan in annual transaction scale in the next three years

      On May 21, Tmall Haofang released a new brand strategy and image, and launched its digital strategy (CBA strategy) for the consumer, developers and brokerage industries. Last month, E-House (China) Enterprise Holding Company (02048.HK) just announced that it had received capital increase from Alibaba and wholly-owned holdings of Tmall Haofang Company.

      Zhou Xin, chairman of the board of directors of E-House (China), said, "In the next three years, we will strive to achieve 3 million daily active users on the platform, the annual transaction scale exceeds 2 trillion yuan, and the annual operating income is 50 billion yuan."

      It is reported that Tmall Haofang will be launched on June 6 and will be fully upgraded to users. Comprehensive, authentic and preferred housing information will be provided, and 1v1 special service and a special car for house viewing will allow consumers to find a good house with peace of mind. At the same time, we use big data and professional evaluation techniques to change the search for a house to find someone, truly matching consumers' property needs and helping them choose a good house with worry; and start from online transactions, funding guarantees and full-process transaction monitoring to make consumers feel more at ease in buying a house.

      In addition, Tmall Haofang has proposed a strategy to jointly build a new digital marketing ecosystem for developers. On the digital marketing platform, Tmall Haofang will cooperate with developers to promote digital infrastructure and realize digital "user access", "commodity access" and "transaction access" based on all marketing scenarios. To this end, Tmall Haofang launched an open platform for digital marketing of new houses at the same time. The platform includes eight major modules: digital advertising, digital content, digital positions, digital case sites, digital channels, digital transactions, digital management and digital underlying, providing developers and new house transaction collaborators with digital marketing to help them complete the digitalization of the entire core marketing link of the business. (Titanium Media)

2. Suning 618 starts: Get pre-sale available shopping subsidies on May 24

      According to May 20, Suning.com 618 pre-sale will officially start at 0:00 on May 24. It is reported that June 1 was locked in the first round of outbreak. From June 12th to 17th, the second round of pre-sales will be launched. In addition, Suning 618 will launch a variety of live broadcast activities. Suning insiders revealed: Suning is planning a live broadcast "king bomb" and will be announced in the near future. (Yibang Power)

3. JD.com 618 releases seven major consumption trends: "consumption return" and "new categories" are listed

      On May 20, the 2021 JD 618 launch and trend press conference was held in Beijing. At the meeting, JD Group Vice President Ling Chenkai announced the seven major consumption trends of JD 618: consumption return, omnichannel, new product categories, rural revitalization, responsible consumption, goods + services, supply chain and technology, and awarded 12 awards based on these trends. (Yibang Power)

4. Tmall luxury discount business upgrades to launch discount aggregation channel "Character MEI"

      On May 20, Tmall's luxury discount business has been fully upgraded today, integrating direct sales, discount channels Luxury Soho and Charm Hui to launch a new luxury discount aggregation channel "Character Hui MEI". The upgraded Tmall Luxury Products officially launched the "dual channel" strategy: operated by Tmall Luxury Pavilion and Charming Hui MEI dual-channel dual-track to build a complete luxury online consumption service platform. It is reported that Charming Hui MEI is an official direct global discount luxury channel, focusing on cost-effectiveness, and is committed to selecting users with the ultimate cost-effectiveness luxury goods from all over the world and the entire platform, and selecting more than 400 luxury brands, trendy brands and designer brands. (E-commerce News)

Cross-border newsletter

5. Amazon responds to "seller's account banned in violation of regulations": Sellers cannot abuse comments

      On May 20th, today, "Amazon Global Store Opening" released a "Letter to All Amazon Sellers". The letter mentioned that Amazon's policy has always clearly required sellers not to abuse comments. Recently, Amazon has suspended the sales rights of some sellers and will continue to perform this responsibility in the future, strictly supervising the mall's operating environment and taking prudent actions. The letter also mentioned that the platform will not easily make a decision to suspend seller's accounts, and Amazon knows it is difficult for each seller to establish and operate a business. It is understood that there have been problems with the Amazon accounts of many cross-border e-commerce big sellers. (E-commerce News)

6. Shopee: The seller center is upgraded to a Chinese seller center, which can manage multiple site stores

      According to the May 20th news, Shopee notified that starting from May 27th, the seller center will be upgraded to a Chinese seller center. Through the China Seller Center, sellers can manage multiple site stores in one stop. It is worth noting that sellers need to use their parent-child account to log in, and log in with their store account and password is not supported. In addition, if the seller has not authorized a parent-child account, he may not be able to view the historical chat records in the old version of the buyer center after entering the China Seller Center. Shopee reminds that in order to ensure the user experience, please authorize the parent-child account as soon as possible. (E-commerce News)

7. eBay UK will lower the sales costs of personalized goods and launch personalized tools

      May 20th news, eBay UK recently announced that it will lower the sales expenses of personalized items to 2%, saving an average of 85%. This adjustment will continue until March 31, 2022. At the same time, the platform will also add personalized tools to help sellers provide customizable options without manually managing their needs. According to reports, this new tool can meet the needs of consumers to add names or initials on products and print images on products, helping sellers to achieve buyers' personalized needs more easily and at a lower price, and helping buyers add personal style when purchasing products. In addition, sellers can list an additional 250 personalized products in their stores. (E-commerce News)

8. Dunhuang.com: Added the new Thermage and Issey Miyake brand intellectual property protection

      On May 20, Dunhuang.com released an announcement on the protection of intellectual property rights of the new Thermage and Issey Miyake brands (hereinafter referred to as the announcement).

The announcement stated that recently, the platform has received relevant complaints from relevant brands, and some of the products sold by sellers are involved in infringing on the intellectual property rights of Thermage and Issey Miyake. Sellers are requested to self-check the store’s product information (including products removed from the shelves). If you have unauthorized, please delete the relevant products immediately.

      The announcement reminds sellers to conduct self-inspection in a timely manner to ensure that all products in the store do not have any infringement of intellectual property rights. If during the monitoring or review process, if there is any infringement problem with the seller's account, the platform will punish it according to the relevant rules of the "Punishment of Violations of Banning and Restricting Intellectual Property Rights". If the violation is serious, the platform will directly impose a penalty for closing the account. (E-commerce News)

Internet news

9. Open a WeChat video account and upgrade it. Authors can sell goods through WeMeng Small Store Live Streaming

      On May 20, recently, WeChat Video Account has upgraded its service again, that is, the video account opened a store and connected to a third-party service provider. As the first batch of mini program service providers to settle in, WeMall can provide video account authors with convenient full-link live streaming services. According to reports, the author of the video account searches the keyword "Video Account Opening Store" through WeChat, click "Open Store Now" to enter the page, and select "WeMeng Small Store" to try out the relevant functions and services. (E-commerce News)

10. Bonai Life Network will launch the "East and East-West Selection" brand product

      On May 20th, yesterday, Benlai Life Network signed a "East-to-East-to-East-to-East-to-East-to-East-to-East-to-East-Selected" brand entry agreement with Guangdong East-West Poverty Alleviation Cooperation Product Trading Co., Ltd. and Guangzhou Changdi Agricultural Technology Co., Ltd. The products selected for "East-to-East and East-West Strict Selection" come from the East-West cooperation zone, and require manufacturers to have their own breeding bases, which have formed a certain breeding scale, stable production, and certain brand influence. (E-commerce News)