#Laogao E-commerce Newsletter# [E-commerce Morning News on December 14] Pinduoduo released the "12.12 Clothing Hot Sales List": Wearing down in the south and wearing mink in the north, the Christmas atmosphere is created in advance; Alibaba's organizational structure adjustment involves e-commerce and local life business; Mogujie Double 12 Battle Report: Platform live broadcast GMV increased by 167.87% year-on-year; AliExpress: Strengthen control of categories related to dental medical devices; Shopee Double 12 sales reached 4 times the same period last year...
E-commerce newsletter
1. Pinduoduo releases the "12.12 Clothing Hot Sale List": Wear down in the south and mink in the north, and Christmas atmosphere is created in advance
On December 13, Pinduoduo released the "12.12 Clothing Popular Products List", with down jackets, fur jackets and thermal underwear occupying the top three. At the same time, as Christmas approaches, Christmas sweaters also quietly make it on the list.
Winter has begun on a large scale across the country, with temperatures falling sharply, and keeping warm has become a consistent theme of clothing consumption. "Add velvet and thickening" has become the keyword of Pinduoduo's clothing dominance, but data shows that consumers in the north and south regions have completely opposite shopping performance in keeping warm clothing.
At the same time, the data also shows that women on the platform have shown super consumption power. Many of the products on the top ten are women's clothing, such as bare-legged artifacts, lace base shirts, and chimney boots. Women have become the absolute main force in the consumption of clothing on the platform, and buying clothes in Pinduoduo has become the daily life of contemporary fairies. (Titanium Media)
2. Alibaba's organizational structure adjustment involves e-commerce and local life business
According to the report on December 12, according to "LatePost", the organizational structure adjustment of Alibaba has also undergone adjustments in addition to Alibaba's e-commerce business. The adjustments are as follows: Wu Zeming, president of Alibaba Group's new retail technology business group, will also serve as Alibaba's chief technology officer (CTO) and report to Alibaba Group CTO Cheng Li and Wang Lei. At the same time, Wang Zhirong, head of Ant Intelligent Engine Technology Division, and Li Tianmin, head of application engineering technology at the New Retail Search Recommendation Division, joined Alibaba Local Life, and both reported to Wu Zeming.
In addition, Alibaba mentioned in its internal letter that Zhou Jingren, the former president of the new retail smart engine business group, has another appointment. Zhou Jingren will be transferred to Ant Group as the head of the technical department of Ant Intelligent Engine and Data Middle Station.
The internal letter expressed that he would like to thank Jingren and his team for their great contribution to platform e-commerce over the years and major breakthroughs in the field of technology, which helped the platform's various businesses achieve rapid growth. We look forward to him achieving another success in the new battlefield.
According to the "E-commerce Daily", Alibaba's rank system is divided into two types: "P sequence" and "M sequence". P corresponds to technical positions, which generally refers to talents in a certain professional field such as programmers and engineers; M corresponds to management positions. Starting from level P6, probably a senior engineer, it starts to oppose M1 on the management sequence, thereby increasing. (E-commerce News)
3. Mogujie Double 12 Battle Report: Platform live broadcast GMV increased by 167.87% year-on-year
According to the news on December 14, the Double 12 report of Mogujie showed that the platform's live broadcast GMV increased by 167.87% year-on-year; the transaction amount of two top anchors in a single game exceeded 100 million, and the transaction amount of 12 mid- and mid-level anchors exceeded 10 million. At the same time, Mogujie said that after the launch of the "Meili Plan-Li Yue Action" on Double 11, more than 10 mid-level anchors have been trained, and the number of anchors in the tens of millions has increased by 275%. (E-commerce News)
4. Pet e-commerce company Petco and DoorDash cooperate to provide same-day delivery services
On December 13, American pet e-commerce company Petco recently announced a cooperation with the US version of "Ele.me" DoorDash to provide same-day delivery services for American customers. It is reported that customers across the United States can purchase pet products delivered on the same day without any fees or membership. They can enjoy this service as long as the amount of the product purchased exceeds $35. (E-commerce News)
5. AliExpress: Strengthen control of related categories of dental medical devices
According to December 13, AliExpress will open the entry for filling in and uploading qualifications for dental medical devices from December 10, and will strengthen control of relevant leaf categories starting from January 10, 2021. It is understood that when merchants publish dental medical device products, they must fill in the origin attributes and fill in or upload the corresponding product qualification information according to the different target markets. If the product does not meet the product release specifications, the platform will remove the product that does not meet the requirements for the first time; if the product is violated again, the platform will delete the product. (E-commerce News)
Internet news
6. JDL JD Logistics and Guangdong Provincial Department of Agriculture and Rural Affairs reached cooperation
On December 13, the E-commerce Daily learned that the 2020 World Digital Agriculture Conference was held in Guangzhou a few days ago. At the meeting, JDL JD Logistics reached cooperation with the Guangdong Provincial Department of Agriculture and Rural Affairs, the People's Government of Suixi County, Zhanjiang, etc. JDL JD Logistics and the Guangdong Provincial Department of Agriculture and Rural Affairs will carry out in-depth cooperation and exchanges in key areas such as digital agriculture construction, infrastructure construction, agricultural product upward, brand promotion, and agricultural assistance and poverty alleviation, and fully promote rural revitalization. (E-commerce News)
7. Xiaomi Double 12 China New Retail omni-channel total sales reached 7.15 billion
On December 13, Xiaomi Group Vice President Lu Weibing released the final battle report of Xiaomi 12.12 on Weibo. Data shows that from December 1 to December 12, Xiaomi's total cumulative sales of 7.15 billion yuan in all new retail channels in China reached 7.15 billion yuan, a year-on-year increase of 40%. Among them, Xiaomi mobile phones have the highest cumulative sales of Android phones on all platforms (Tmall, JD.com, Suning.com). (E-commerce News)
8. The first day of the pilot program of online e-commerce payment scenarios for digital RMB: the largest single online payment exceeds 10,000 yuan
Titanium Media reported on December 13 that last night, JD Digital released the digital RMB consumption situation of the e-commerce platform of the "Double 12 Suzhou Shopping Festival". Within 24 hours from 20:00 on December 11 to 20:00 on December 12, nearly 20,000 orders were paid in JD.com scenarios, of which the largest single online payment amount exceeded 10,000 yuan.
According to statistics from JD Digital, within 24 hours from 20:00 on December 11 to 20:00 on December 12, nearly 20,000 orders were paid in the JD scene through digital RMB, of which the largest single online payment amount exceeded 10,000 yuan. Among the first batch of digital RMB users in the JD scene, male and female accounted for 57.6% and 42.4% respectively. The total proportion of consumers born in the 1980s and 1990s is close to 80%. (Source: China News Network)
9. Xiaomi 11 was released after Christmas, equipped with Samsung AMOLED screen
Titanium Media reported on December 13 that the pace of launching new flagship phones in Xiaomi has accelerated. Following the release of Xiaomi's flagship phone Xiaomi 10 in February this year, the subsequent new flagship phone Xiaomi 11 will be released after Christmas and before the end of the month this year.
It is reported that Xiaomi 11 is divided into two models, namely the standard version and the Pro version. The standard version released this time will be equipped with a Samsung AMOLED screen and will be certified by Display A+. (Source: Science and Technology Innovation Board Daily)
Cross-border newsletter
10. Shopee sold 4 times the number of products in the first hour of the first hour of the previous year
On December 13, Southeast Asian e-commerce platform Shopee released data on the 12.12 fifth anniversary birthday promotion. The data showed that on December 12, the number of products sold on the platform in the first hour reached 4 times the same period last year. As of 8 am on December 12, home life, beauty, skin care and trendy clothing were the hottest categories on the platform. Among them, a consumer from Vietnam placed more than 280 orders within 8 hours. (E-commerce News)
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