#Laogao E-commerce Newsletter# [E-commerce Morning News on December 9]

　　#Laogao E-commerce Newsletter# [E-commerce Morning News on December 9] Taobao Special Price Edition: The last week of each month is set as the "1 Yuan Fragrance Festival"; Suning's 10 billion subsidy will be expanded to local life services; Pinduoduo's US stock market hit a high in the trading session on Tuesday and the market value of nearly US$200 billion; Hello Hitch responded to "reminder interview": product optimization will be launched in the near future; Maimai: The overall happiness and satisfaction of working people in the Internet industry ranks third from the bottom...

　　E-commerce newsletter

　　1. Taobao special price version: The last week of each month is set as the "1 Yuan Fragrance Festival"

　　On December 8, the E-commerce Daily learned that Taobao Special Price Edition announced today that in order to fully stimulate the cost-effectiveness demand of consumers, it will continue to promote the normalization of the "1 yuan free shipping" business, and determine the last week of each month as the "1 yuan more fragrant festival", with more than one million pieces of good goods directly supplied by factories for 1 yuan free shipping. Information from the Trademark Office shows that on November 26, Alibaba Group Holdings Co., Ltd. applied for a trademark called "1 Yuan Gengxiang", with an international classification of 35. The trademark is still awaiting acceptance. (E-commerce News)

　　2. Suning’s 10 billion subsidy will be expanded to local life services

　　On December 8, after Suning.com went to the countryside and the community on Double Eleven, this year, Suning.com's 10 billion subsidy scope was further expanded to local life services. It is understood that local life service brands such as KFC, Heytea, e-bag washing, and orange beef have been successively included in the 10 billion subsidy scope of Suning.com Double Twelve. Consumers log in to Suning.com APP and enter the 10 billion venue to click on the corresponding product, and then they can purchase it after receiving the 10 billion subsidy coupon.

　　An insider of Suning.com said that KFC, Heytea, e-bag washing and orange beef are the first batch of local life service brands with Suning.com’s 10 billion subsidies. Next, more local life service brands will be included in the Suning.com’s 10 billion subsidies.

　　In addition, Suning.com will continue to price strategy for Double 11 on Double 11, and popular products such as real estate, cars, 5G mobile phones, big-name cosmetics will continue to be launched during Double 12. First-line domestic and foreign brands such as Apple, Xiaomi, Huawei, Gree, Haier, TCL, Midea, Estee Lauder, Armani, and Deco are all within the scope of a 10 billion subsidy. (E-commerce News)

　　3. Pinduoduo's US stocks hit a high intraday trading on Tuesday and the market value is approaching US$200 billion

　　According to the news on December 9, the US stock market closed on Tuesday, and popular Chinese stocks rose and fell. Among them, Pinduoduo closed up 7.29% to US$157.49, with a market value approaching US$200 billion, reaching US$193.134 billion; the stock price hit a record high in the session, with a maximum price of US$161.5. (E-commerce News)

　　4. Meituan affiliated companies apply for trademarks such as "Meituan Smart Kitchen" and "Meituan Preferred Cheap Good Goods"

　　36Kr learned that Tianyancha App shows that recently, Meituan's affiliated company Beijing Sankuai Technology Co., Ltd. has added several new trademark application information, including "Meituan Smart Kitchen", "Meituan Youxuan is cheap and has good goods", "Xiaomei Orchard", etc. International trademark classification involves advertising sales, education and entertainment, catering and accommodation, scientific instruments, etc. (36Kr)

　　5. Shanghai: Create a nationally influential live e-commerce platform to cultivate high-quality MCN institutions

　　The Shanghai Municipal Commerce Commission has formulated measures to promote the innovative development of live e-commerce, including forming a number of live e-commerce platforms that have a leading role in the country in the industry, promoting the establishment of functional headquarters of leading domestic and foreign platforms in Shanghai, and cultivating a number of professional live e-commerce platforms such as life services, industrial products, and agricultural products. Support the city's e-commerce parks, e-commerce bases, cultural and creative parks, industrial parks, etc., combine the development of characteristic industries, strengthen the construction of live broadcast infrastructure such as content manufacturing, video technology, live broadcast scenarios, and attract and gather high-quality live broadcast platforms, MCN institutions, and professional service institutions to settle in, and form a cluster effect. High-quality MCN institutions are encouraged to establish long-term cooperative relationships with major live e-commerce platforms, improve the service and operation capabilities of Internet celebrities, and drive and strengthen market entities. (Europe)

　　Internet news

　　6. Coca-Cola, Pepsi and Nestlé have been named as major plastic polluters for the third consecutive year

　　According to the Guardian yesterday, Coca-Cola, Pepsi and Nestlé have been named the world's three largest plastic polluting companies for the third consecutive year, accused of "zero progress" in reducing plastic waste. (Titanium Media)

　　7. Baidu Encyclopedia: Over 400 million searches per day

　　36Kr learned that Baidu Knowledge Vertical General Manager Ruan Yu revealed at the "Baidu Encyclopedia Records 2020·Highlight Annual Forum" that as of now, Baidu Encyclopedia covers 21 million entries, meeting the needs of 400 million knowledge searches every day. In addition, Baidu Encyclopedia released the "Glimmer Light Plan", focusing on the incubation of authoritative professional knowledge sharing players in sub-paragraphs such as astronomy, sex education, and general knowledge, and providing support for traffic support, fan aggregation, personal IP creation, 1-to-1 exclusive guidance and other support. (36Kr)

　　8. Hello Hitchhiking responds to "reminder interview": Starting product optimization will be launched soon

　　Recently, the Inter-ministerial Joint Conference Office of the Coordinated Supervision of New Transportation Forms organized a reminder interview with hitchhiking platform companies such as Didi and Hello. On December 8, Hello Hitchhiking said that it has started the optimization-related actions of some products, and the optimized products will be launched soon. (Europe)

　　9. Maimai: The overall happiness and satisfaction of working people in the Internet industry ranks third from the bottom

　　Maimai will release the "Talent Attraction Report 2020". The survey results show that in terms of overall work happiness, the education and training scientific research industries with the highest satisfaction scores ranked second and third are the durable consumer goods and pharmaceutical industries, while the top three industries with the lowest satisfaction scores are: trade wholesale and retail, agriculture, forestry, animal husbandry and fishery, and IT Internet. (Europe)

　　Cross-border newsletter

　　10. Walmart spends $200 million to build the largest distribution center in Kansas, USA

　　On December 8, according to Yien.com, citing foreign media reports, Walmart is currently building its largest distribution center in Topeka, Kansas, USA. In addition, Walmart has three other distribution centers in Kansas, covering Ottawa, Edgeton and Kansas City. It is understood that Walmart invested US$200 million in the newly built distribution center. Walmart said the distribution center will create 300 full-time jobs with competitive salaries over the next five years. (E-commerce News)

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