#Laogao E-commerce Newsletter# [E-commerce Morning News on December 8]

　　#Laogao E-commerce Newsletter# [E-commerce Morning News on December 8] Baijia Education Brands are on Taobao to "live streaming and class"; WeChat Video Account's small store officially connects to the Magic Chopsticks CPS sales system; Pinduoduo's 10 billion subsidy: iPhone 12 mini mid-supply version is less than 5,000 yuan; Gree's first 5G mobile phone is on sale, equipped with Snapdragon 765G chip; Simba's team responds to the bird's nest incident: promised more than 60 million compensation has been fulfilled by nearly 24 million...

　　E-commerce newsletter

　　1. Hundreds of education brands take Taobao to "live streaming classes"

　　In the first week of December, more than 100 educational brands launched "hard-core live broadcast of learners" on Taobao, and more than 400,000 online class people were squatting in Taobao's live broadcast room, which was equivalent to sitting in more than 10,000 classrooms.

　　At the same time, educational institutions are also exploring more possibilities in Taobao live broadcasts. During Double 11, New Oriental Education brought 2,300% order growth to offline stores through live broadcasts, playing new retail in the education circle; the live broadcast CP linkage between adult English and children's English allows parents and children to learn English together; more and more CEOs of the education circle have also entered the live broadcast room - Luo Ji Siwei's co-founder Tuobubuhua ended up chatting with fans, and Huabote Education President Xu Qian gave 2 million classes in Double 11. (Europe)

　　2. The WeChat video account's small store officially connects to the Magic Chopsticks CPS sales system

　　The WeChat Video Account's small store has officially connected to the Magic Chopsticks CPS sales system. With the help of this system, the video account anchor can directly select the magic chopsticks source in the small shop bound by the WeChat video account to live stream the goods. It is understood that Magic Chopsticks currently have 500,000 SKUs, with a category coverage of 95%, and a live broadcast hot sales coverage of more than 90%, including the four categories: food, beauty, department stores, and clothing. After Mojiu is connected to the video account this time, it will fully connect the existing SKU and supply chain services. At present, Magic Chopsticks have opened up multiple channels such as Kuaishou, Weishi, QQ, and National K-song. (Europe)

　　3. JD Logistics and Lanhua Group reach strategic cooperation

　　According to December 7, JD Logistics and Lanhua Group recently reached a strategic cooperation, and the two parties will jointly build a resource-sharing, all-regional e-commerce live broadcast industry belt. (Titanium Media)

　　4. Pinduoduo's 10 billion subsidy: iPhone12 mini mid-supply version is less than 5,000 yuan

　　36Kr learned that after the entire iPhone 12 series was logged into the Pinduoduo 10 billion subsidy zone at the beginning of the month, iPhone 12 and iPhone 12 mini ushered in a wave of "Double 12 big promotion" based on the original subsidies. According to the Apple special page of Pinduoduo's 10 billion subsidy, the iPhone 12 coupon starts at 5,399 yuan, and the entire series is reduced by 900 yuan; the iPhone 12 mini coupon starts at 4,599 yuan, and the highest reduction of some models reaches 1,000 yuan. (36Kr)

　　5. Qu Fang, Xiaohongshu: More than 1.3 billion people searched for food content on Xiaohongshu this year

　　36Kr learned that on December 6, Xiaohongshu founder Qu Fang said at the annual meeting of Chinese corporate leaders that as of the end of November, more than 1.3 billion people have searched for food-related content on Xiaohongshu this year. During the epidemic in February 2020, the number of daily active users of food consumption (DAU) once exceeded that of beauty and makeup, becoming the largest vertical category in the Xiaohongshu community. (36Kr)

　　Internet news

　　6. Gree's first 5G mobile phone is on sale, equipped with Snapdragon 765G chip

　　According to the website of Gree Mall, Gree has launched its first 5G mobile phone. According to information, this 5G mobile phone is named "Dasong 5G mobile phone", equipped with Snapdragon 765G ultra-speed 5G chip, and supports 4-band dual-mode 5G full network access. At the same time, Dasong 5G phone supports up to 8GB + 256GB of memory. The Dasong 5G mobile phone has two colors: Mei Ye Aurora and Yao Ye Xinghe, and the price starts at 2,699 yuan. (Daily Economic News)

　　7. Apple is preparing to launch the next-generation Mac chip, with the goal of surpassing Intel's performance

　　Apple is planning to launch a series of new Mac processors as early as 2021, aiming to surpass Intel's fastest chips. Apple's chip engineers are building several follow-up products of the M1 custom chip, which will significantly outperform the performance of the latest computers running Intel chips, people familiar with the matter said. The company's next chips are scheduled to be released as early as the spring and fall, with plans to use them for upgraded versions of the MacBookPro, entry-level and high-end iMac desktops and a subsequent new MacPro desktop, according to insiders. An Apple spokesperson declined to comment. (Bloomberg)

　　8. Simba’s team responded to the bird’s nest incident: Nearly 24 million promised to compensate more than 60 million yuan

　　According to Xinxuan's official news, as of noon on the 6th, nearly 24 million yuan in compensation had been completed to 27,270 consumers. Previously, Simba was accused of selling bird's nest as sugar water, and he admitted to exaggerating the publicity and promised to refund more than 60 million yuan. (Penguin)

　　9. Microsoft Win10 Edge browser "Free Saving Edition" test is launched

　　According to media reports, Windows 10 web browser is getting a new feature to control data usage. Windows 10 can tell the difference between a real Wi-Fi network and a limited Wi-Fi network or your device using a mobile hotspot network. This feature is called a "billing connection", and enabling it means that backend internet usage will be restrained. (IT Home)

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　　10. "American version of Pinduoduo" Wish plans to issue 46 million shares in IPO

　　"US Pinduoduo" Wish announced an IPO, issuing 46 million shares, with an estimated issue price of US$22-24, and an estimated financing scale of US$1 billion. (Bloomberg)

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